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Homepolish was an American interior design company founded in 2012 by Noa Santos and Will Nathan. It aimed to make interior design services more accessible and affordable by connecting clients with a network of vetted freelance interior designers for residential and commercial projects. The company operated on an hourly rate model without product markups, gaining popularity for its transparent pricing and stylish results. Homepolish raised significant venture capital but abruptly ceased operations in October 2019 due to financial difficulties.
The headquarters served as the central command for Homepolish's operations, including managing its nationwide network of designers, client relations, marketing initiatives, technology platform development, and administrative functions.
As a design-focused company, its office space was reportedly modern, open, and stylish, reflecting its brand aesthetic. It was designed to foster collaboration among its corporate team. Specific architectural highlights were in line with contemporary startup offices in NYC.
Homepolish was known for a fast-paced startup environment, emphasizing design innovation, technology, and customer service. The culture aimed to be energetic and creative, supporting both its in-house team and its remote network of designers. However, reports around its closure indicated internal challenges.
Being headquartered in New York City was significant for Homepolish, providing access to a rich pool of design and tech talent, proximity to media and investors, and a prominent market for its services. The Flatiron District location placed it at the heart of a vibrant business community.
Homepolish primarily focused its operations within the United States, with its services and designer network concentrated in major U.S. metropolitan areas. While its website was globally accessible, its on-the-ground design services were U.S.-centric. There was no significant evidence of dedicated international offices or operational expansion beyond the United States before it ceased operations.
25 W 26th St, Floor 6 (Previous Location)
New York
NY
USA
Address: N/A (Served by local freelance designer network)
To provide localized interior design services, manage client projects, and support the regional designer community in and around Los Angeles.
Address: N/A (Served by local freelance designer network)
To extend Homepolish's design services to the Midwest, facilitate local projects, and manage designer relations in the area.
Address: N/A (Served by local freelance designer network)
To cater to the design demands of the Bay Area's dynamic residential and commercial sectors and support local designers.
Address: N/A (Served by local freelance designer network)
To serve clients in the New England region and manage the local network of affiliated interior designers.
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As of April 2025, Homepolish' leadership includes:
Homepolish has been backed by several prominent investors over the years, including:
The most notable executive event concerning Homepolish was its abrupt shutdown in October 2019, which resulted in the departure of its entire leadership team, including CEO Noa Santos. Co-founder Will Nathan had previously departed the company in 2016. There were no publicly announced major new executive hires in the company's final year.
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As Homepolish is no longer operational, its email system is defunct. During its operation, like many startups, Homepolish likely used common email formats. The most probable formats would include [first name]@[companyname].com or [first initial][last name]@[companyname].com.
[first]@homepolish.com or [first_initial][last]@homepolish.com
Format
noa@homepolish.com or nsantos@homepolish.com
Example
0%
Success rate
TechCrunch • August 3, 2016
Homepolish, a startup making interior design more accessible, secured $20 million in Series B funding led by GV (Google Ventures). The funds were aimed at expanding its designer network and enhancing its technology platform to serve a broader audience....more
Business Insider • September 23, 2019
Reports emerged that Homepolish, an interior-design startup once backed by prominent VCs, was facing financial turmoil, with numerous freelance designers claiming they were owed significant sums for completed work and alleging poor communication from the company....more
Business of Home • October 2, 2019
Homepolish, the New York-based interior design startup, officially announced its closure. The company informed designers and clients it would cease operations, marking an end to its seven-year run after failing to secure further funding or achieve profitability....more
Curbed (Vox Media) • October 10, 2019
The abrupt shutdown of Homepolish left a trail of unpaid freelance designers and clients with unfinished projects. The situation highlighted the vulnerabilities within the gig economy model and the challenges faced by venture-backed service platforms....more
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