What Does Homepolish Do?

Total employees35
HeadquartersNew York
Founded2012

Homepolish was an American interior design company founded in 2012 by Noa Santos and Will Nathan. It aimed to make interior design services more accessible and affordable by connecting clients with a network of vetted freelance interior designers for residential and commercial projects. The company operated on an hourly rate model without product markups, gaining popularity for its transparent pricing and stylish results. Homepolish raised significant venture capital but abruptly ceased operations in October 2019 due to financial difficulties.

Where Is Homepolish's Headquarters?

HQ Function

The headquarters served as the central command for Homepolish's operations, including managing its nationwide network of designers, client relations, marketing initiatives, technology platform development, and administrative functions.

Notable Features:

As a design-focused company, its office space was reportedly modern, open, and stylish, reflecting its brand aesthetic. It was designed to foster collaboration among its corporate team. Specific architectural highlights were in line with contemporary startup offices in NYC.

Work Culture:

Homepolish was known for a fast-paced startup environment, emphasizing design innovation, technology, and customer service. The culture aimed to be energetic and creative, supporting both its in-house team and its remote network of designers. However, reports around its closure indicated internal challenges.

HQ Significance:

Being headquartered in New York City was significant for Homepolish, providing access to a rich pool of design and tech talent, proximity to media and investors, and a prominent market for its services. The Flatiron District location placed it at the heart of a vibrant business community.

Values Reflected in HQ: The headquarters' design and atmosphere likely aimed to reflect Homepolish's core values: accessibility in design, modern aesthetics, transparency, and a tech-forward approach to traditional services.

Location:

Homepolish primarily focused its operations within the United States, with its services and designer network concentrated in major U.S. metropolitan areas. While its website was globally accessible, its on-the-ground design services were U.S.-centric. There was no significant evidence of dedicated international offices or operational expansion beyond the United States before it ceased operations.

Street Address:

25 W 26th St, Floor 6 (Previous Location)

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Homepolish Operate Around the World?

Los Angeles, CA, USA

Address: N/A (Served by local freelance designer network)

To provide localized interior design services, manage client projects, and support the regional designer community in and around Los Angeles.

Chicago, IL, USA

Address: N/A (Served by local freelance designer network)

To extend Homepolish's design services to the Midwest, facilitate local projects, and manage designer relations in the area.

San Francisco Bay Area, CA, USA

Address: N/A (Served by local freelance designer network)

To cater to the design demands of the Bay Area's dynamic residential and commercial sectors and support local designers.

Boston, MA, USA

Address: N/A (Served by local freelance designer network)

To serve clients in the New England region and manage the local network of affiliated interior designers.

Buying Intent Signals for Homepolish

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Homepolish? Meet the Executive Team

As of April 2025, Homepolish' leadership includes:

Noa Santos - Co-Founder & CEO (at time of closure)
Will Nathan - Co-Founder & Former Head of Product/Engineering (departed 2016)

Who's Investing in Homepolish?

Homepolish has been backed by several prominent investors over the years, including:

Lerer Hippeau
Primary Venture Partners
GV (Google Ventures)
Bessemer Venture Partners
BoxGroup
Slow Ventures
Warby Parker Co-Founders (Andy Hunt, Neil Blumenthal, Dave Gilboa, Jeff Raider)
Lightspeed Venture Partners
Compound

What Leadership Changes Has Homepolish Seen Recently?

Hire0
Exits5

The most notable executive event concerning Homepolish was its abrupt shutdown in October 2019, which resulted in the departure of its entire leadership team, including CEO Noa Santos. Co-founder Will Nathan had previously departed the company in 2016. There were no publicly announced major new executive hires in the company's final year.

Departures

Will Nathan, Co-founder Will Nathan left Homepolish.
Noa Santos, Noa Santos's tenure as CEO ended when Homepolish closed its doors.

What Technology (Tech Stack) Is Used byHomepolish?

Discover the tools Homepolish uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Homepolish Email Formats and Examples

As Homepolish is no longer operational, its email system is defunct. During its operation, like many startups, Homepolish likely used common email formats. The most probable formats would include [first name]@[companyname].com or [first initial][last name]@[companyname].com.

[first]@homepolish.com or [first_initial][last]@homepolish.com

Format

noa@homepolish.com or nsantos@homepolish.com

Example

0%

Success rate

What's the Latest News About Homepolish?

TechCrunchAugust 3, 2016

Homepolish Raises $20 Million Series B To Bring Interior Design To The Masses

Homepolish, a startup making interior design more accessible, secured $20 million in Series B funding led by GV (Google Ventures). The funds were aimed at expanding its designer network and enhancing its technology platform to serve a broader audience....more

Business InsiderSeptember 23, 2019

Designers at SoftBank-backed Homepolish say the startup owes them thousands of dollars and has left them in the dark

Reports emerged that Homepolish, an interior-design startup once backed by prominent VCs, was facing financial turmoil, with numerous freelance designers claiming they were owed significant sums for completed work and alleging poor communication from the company....more

Business of HomeOctober 2, 2019

Homepolish is shutting down

Homepolish, the New York-based interior design startup, officially announced its closure. The company informed designers and clients it would cease operations, marking an end to its seven-year run after failing to secure further funding or achieve profitability....more

Curbed (Vox Media)October 10, 2019

Homepolish closure leaves designers unpaid, clients in limbo

The abrupt shutdown of Homepolish left a trail of unpaid freelance designers and clients with unfinished projects. The situation highlighted the vulnerabilities within the gig economy model and the challenges faced by venture-backed service platforms....more

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