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Homejoy
What Does Homejoy Do?
Homejoy, Inc. was a technology company that provided an online platform for booking home cleaning services. Founded in 2010 by siblings Adora and Aaron Cheung, it aimed to simplify finding and scheduling professional cleaners. Operating on an on-demand model, Homejoy rapidly expanded to over 30 cities in the US, Canada, UK, Germany, and France. Despite raising significant venture capital, the company faced challenges, primarily lawsuits regarding the classification of its cleaners as independent contractors rather than employees, and intense competition. Homejoy ceased operations in July 2015, citing these legal battles and difficulties in raising further funding. It remains a notable case study in the gig economy and the challenges of scaling asset-light, labor-intensive businesses.
Where Is Homejoy's Headquarters?
HQ Function
Served as the central command for Homejoy's global operations, including software development, marketing strategy, customer support management, and executive leadership.
Notable Features:
Likely an open-plan office space characteristic of tech startups in the Bay Area, designed to foster a collaborative and fast-paced work environment.
Work Culture:
Characterized by high energy, ambition, and a strong focus on rapid growth and market disruption. The culture would have been typical of a venture-backed startup, emphasizing innovation and achieving aggressive targets.
HQ Significance:
The headquarters was the epicenter of Homejoy's platform development and its ambitious international expansion strategy before its closure.
Values Reflected in HQ: The headquarters likely embodied values of innovation, speed, customer convenience, and the ambition to revolutionize the home services industry through technology.
Location:
Before ceasing operations in 2015, Homejoy had rapidly expanded its on-demand cleaning services platform. It operated in numerous cities across the United States, Canada, the United Kingdom, Germany, and France. This global reach involved establishing local operational teams for cleaner onboarding, marketing initiatives, and customer support tailored to each region.
Street Address:
185 Berry Street, Suite 550
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does Homejoy Operate Around the World?
New York City, NY, USA
Address: Specific office address not publicly detailed; operations were likely managed from a flexible office space or co-working location.
To establish and expand Homejoy's footprint in one of its largest and most competitive urban markets, adapting its service model to meet local demand.
London, United Kingdom
Address: Specific office address not publicly detailed; likely a small operational office or co-working space focused on market entry and growth.
To capture market share in the European home services industry and serve as a key international outpost for Homejoy's on-demand cleaning platform.
Buying Intent Signals for Homejoy
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Homejoy? Meet the Executive Team
As of April 2025, Homejoy' leadership includes:
Who's Investing in Homejoy?
Homejoy has been backed by several prominent investors over the years, including:
What Leadership Changes Has Homejoy Seen Recently?
As Homejoy ceased operations in July 2015, all executive roles concluded. There have been no new hires or exits in the traditional sense for many years, as the company is defunct. The most significant 'news' was the dissolution of the entire team with the company's shutdown.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byHomejoy?
Discover the tools Homejoy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Homejoy Email Formats and Examples
While Homejoy is no longer operational and its specific email format conventions are not actively published, tech startups of its era commonly used standardized formats. These often included first name, or a combination of first initial and last name.
[first]@homejoy.com or [first].[last]@homejoy.com or [first_initial][last]@homejoy.com
Format
adora@homejoy.com or adora.cheung@homejoy.com
Example
0 (Company is defunct; emails are inactive)%
Success rate
What's the Latest News About Homejoy?
TechCrunch • July 17, 2015
Homejoy Shuts Down After Failing To Raise More Funding, Cites Worker Misclassification Lawsuits
Homejoy, the home cleaning startup, announced it would be shutting down operations on July 31, 2015. CEO Adora Cheung cited difficulties in raising new funding and the 'deciding factor' of unresolved lawsuits over whether its workers should be classified as employees or contractors....more
TechCrunch • December 5, 2013
Homejoy Raises $38M Round Led By Google Ventures And Redpoint To Clean Up The Home Services Space
Homejoy, the platform for booking home cleaners, raised $38 million in a Series B funding round. The round was co-led by Google Ventures and Redpoint Ventures, with participation from previous investors like Andreessen Horowitz and First Round Capital. The funding was intended for international expansion and product development....more
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