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Home Instead is a leading global provider of in-home care services for older adults. Founded in 1994 in Omaha, Nebraska, the company operates through a network of independently owned and operated franchises. In 2021, Home Instead was acquired by Honor Technology, Inc., a technology and operations platform for home care. Now operating as 'Home Instead, an Honor Company,' it continues its mission to enhance the lives of aging adults and their families by providing personalized care, companionship, and support, enabling seniors to live safely and comfortably in their own homes.
Serves as the global hub for the Home Instead brand, supporting its international network of franchises in providing non-medical home care services for seniors. It handles global strategy, brand management, training development, operational support, and technology integration through Honor.
A modern office facility designed to foster collaboration and reflect the company's caring values. It serves as the operational core for the global franchise network.
Emphasizes a mission-driven culture focused on compassion, community, and enhancing the lives of seniors and their families. Collaborative environment with a strong sense of purpose. As part of Honor, there's an increasing focus on leveraging technology to improve care delivery and caregiver support.
Represents the heart of a leading global home care franchise network, setting standards, developing programs, and providing direction for thousands of local offices. Its Omaha roots are significant to its history, community involvement, and foundational values.
Home Instead has a significant global presence, with over 1,200 franchise offices in more than 12 countries across North America, Europe, Asia, and Australia. Functions supported globally include franchise operations management, caregiver training and certification standards, international brand marketing, quality assurance programs, and the implementation of technology solutions via the Honor platform to enhance care and operational efficiency worldwide.
13323 California St
Omaha
Nebraska
USA
Address: Unit 2, Ackhurst Business Park, Foxhole Road, Chorley, PR7 1NY, United Kingdom
To lead and expand Home Instead's presence in the UK, ensuring high standards of care, supporting local franchise owners, and engaging in national advocacy for home care services.
Address: Not publicly listed for general visits; Honor's HQ is in San Francisco.
Serves as the technology and innovation hub for the combined Honor and Home Instead network, driving advancements in care delivery, caregiver tools, and operational efficiency across North America and globally.
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As of April 2025, Home Instead' leadership includes:
Home Instead has been backed by several prominent investors over the years, including:
Parent company Honor made several key C-suite appointments in early 2023 (COO, CFO, CPO), significantly shaping the current leadership structure that oversees Home Instead. In late 2023, Honor also appointed a new member to its Board of Directors. No other major global C-suite changes directly within Home Instead or at Honor's top executive team level have been broadly publicized in the immediate past 12 months (approx. June 2023 - June 2024).
Discover the tools Home Instead uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for Home Instead corporate and franchise offices often use combinations of first name and last name. For the primary corporate domain (homeinstead.com), a likely pattern is [first].[last]@homeinstead.com or [first_initial][last]@homeinstead.com. Franchise locations might have variations or use country-specific domains (e.g., homeinstead.co.uk).
[first].[last]@homeinstead.com
Format
jane.doe@homeinstead.com
Example
80%
Success rate
PR Newswire • May 7, 2024
Home Instead announced a new collaboration with The DAISY Foundation to launch a recognition program specifically for professional caregivers in the home care setting. This initiative aims to honor the compassionate care provided by these essential workers....more
news.homeinstead.com • March 12, 2024
Home Instead has joined the Moving Health Home coalition, a group advocating for policies that enable more healthcare services to be provided in patients' homes. This move underscores Home Instead's commitment to advancing home-based care....more
McKnight's Home Care • February 21, 2024
Leaders from Honor and Home Instead discussed how artificial intelligence can help address the caregiver shortage by improving recruitment, retention, and matching caregivers with clients, ultimately enhancing the efficiency and quality of home care....more
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