What Does Home Instead Do?

Total employees23903
HeadquartersOmaha
FoundedN/A

Home Instead is a leading global provider of in-home care services for older adults. Founded in 1994 in Omaha, Nebraska, the company operates through a network of independently owned and operated franchises. In 2021, Home Instead was acquired by Honor Technology, Inc., a technology and operations platform for home care. Now operating as 'Home Instead, an Honor Company,' it continues its mission to enhance the lives of aging adults and their families by providing personalized care, companionship, and support, enabling seniors to live safely and comfortably in their own homes.

Where Is Home Instead's Headquarters?

HQ Function

Serves as the global hub for the Home Instead brand, supporting its international network of franchises in providing non-medical home care services for seniors. It handles global strategy, brand management, training development, operational support, and technology integration through Honor.

Notable Features:

A modern office facility designed to foster collaboration and reflect the company's caring values. It serves as the operational core for the global franchise network.

Work Culture:

Emphasizes a mission-driven culture focused on compassion, community, and enhancing the lives of seniors and their families. Collaborative environment with a strong sense of purpose. As part of Honor, there's an increasing focus on leveraging technology to improve care delivery and caregiver support.

HQ Significance:

Represents the heart of a leading global home care franchise network, setting standards, developing programs, and providing direction for thousands of local offices. Its Omaha roots are significant to its history, community involvement, and foundational values.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Home Instead's core values, such as 'Build Trust,' 'Take the Lead,' and 'Share Your Heart.' There's a strong focus on supporting franchisees and professional caregivers in their mission to provide quality care.

Location:

Home Instead has a significant global presence, with over 1,200 franchise offices in more than 12 countries across North America, Europe, Asia, and Australia. Functions supported globally include franchise operations management, caregiver training and certification standards, international brand marketing, quality assurance programs, and the implementation of technology solutions via the Honor platform to enhance care and operational efficiency worldwide.

Street Address:

13323 California St

City:

Omaha

State/Province:

Nebraska

Country:

USA

Where Else Does Home Instead Operate Around the World?

Chorley, Lancashire, UK

Address: Unit 2, Ackhurst Business Park, Foxhole Road, Chorley, PR7 1NY, United Kingdom

To lead and expand Home Instead's presence in the UK, ensuring high standards of care, supporting local franchise owners, and engaging in national advocacy for home care services.

San Francisco, California, USA

Address: Not publicly listed for general visits; Honor's HQ is in San Francisco.

Serves as the technology and innovation hub for the combined Honor and Home Instead network, driving advancements in care delivery, caregiver tools, and operational efficiency across North America and globally.

Buying Intent Signals for Home Instead

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Home Instead? Meet the Executive Team

As of April 2025, Home Instead' leadership includes:

Seth Sternberg - Co-founder & CEO, Honor Technology (parent company of Home Instead)
Sandy Jen - Co-founder & CTO, Honor Technology
Cameron Ring - Co-founder & Chief Architect, Honor Technology
Ian Clarkson - Chief Operating Officer, Honor Technology
Andrew Steinberg - Chief Financial Officer, Honor Technology
Tamar Rosati - Chief Product Officer, Honor Technology
Jisella Dolan - Chief Global Advocacy Officer, Home Instead, an Honor Company

Who's Investing in Home Instead?

Home Instead has been backed by several prominent investors over the years, including:

Andreessen Horowitz (a16z)
T. Rowe Price
Baillie Gifford
Thrive Capital
General Catalyst
Prosus Ventures
Initialized Capital
Homebrew
Naspers

What Leadership Changes Has Home Instead Seen Recently?

Hire3
Exits0

Parent company Honor made several key C-suite appointments in early 2023 (COO, CFO, CPO), significantly shaping the current leadership structure that oversees Home Instead. In late 2023, Honor also appointed a new member to its Board of Directors. No other major global C-suite changes directly within Home Instead or at Honor's top executive team level have been broadly publicized in the immediate past 12 months (approx. June 2023 - June 2024).

New Appointments:

Ian Clarkson, Ian Clarkson appointed as COO of Honor Technology to scale operations and support growth.
Tamar Rosati, Tamar Rosati joined Honor Technology as CPO to lead product strategy and development.
Andrew Steinberg, Andrew Steinberg appointed as CFO of Honor Technology to oversee financial strategy and operations.
Linn Foster Freedman, Linn Foster Freedman, a healthcare veteran, appointed to Honor Technology's Board of Directors.

What Technology (Tech Stack) Is Used byHome Instead?

Discover the tools Home Instead uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Home Instead Email Formats and Examples

Common email formats for Home Instead corporate and franchise offices often use combinations of first name and last name. For the primary corporate domain (homeinstead.com), a likely pattern is [first].[last]@homeinstead.com or [first_initial][last]@homeinstead.com. Franchise locations might have variations or use country-specific domains (e.g., homeinstead.co.uk).

[first].[last]@homeinstead.com

Format

jane.doe@homeinstead.com

Example

80%

Success rate

What's the Latest News About Home Instead?

PR NewswireMay 7, 2024

Home Instead and The DAISY Foundation Announce Groundbreaking Recognition Program for Professional Caregivers

Home Instead announced a new collaboration with The DAISY Foundation to launch a recognition program specifically for professional caregivers in the home care setting. This initiative aims to honor the compassionate care provided by these essential workers....more

news.homeinstead.comMarch 12, 2024

Home Instead Joins Moving Health Home Coalition to Advocate for Home-Based Care Policies

Home Instead has joined the Moving Health Home coalition, a group advocating for policies that enable more healthcare services to be provided in patients' homes. This move underscores Home Instead's commitment to advancing home-based care....more

McKnight's Home CareFebruary 21, 2024

Home Instead, Honor see AI as key to solving caregiver shortage

Leaders from Honor and Home Instead discussed how artificial intelligence can help address the caregiver shortage by improving recruitment, retention, and matching caregivers with clients, ultimately enhancing the efficiency and quality of home care....more

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