What Does Homegate Do?

Total employees60
HeadquartersZürich
FoundedN/A

Homegate is Switzerland's leading digital real estate marketplace, offering a comprehensive platform for buying, selling, and renting properties. It connects property seekers with real estate professionals and private sellers, providing extensive listings, market insights, mortgage calculators, and related services. Homegate, part of the SMG Swiss Marketplace Group, aims to simplify and enhance the property journey for everyone involved by leveraging technology and data.

Where Is Homegate's Headquarters?

HQ Function

Serves as the main operational and strategic center for Homegate, encompassing product development, marketing, sales, customer support, and administrative functions within the SMG Swiss Marketplace Group structure.

Notable Features:

Modern office facilities located in a central Zurich district, designed to foster collaboration and innovation. The building likely incorporates sustainable design elements and offers state-of-the-art technology infrastructure.

Work Culture:

A dynamic, agile, and tech-focused work environment. Emphasis on teamwork, innovation, data-driven decision-making, and a customer-centric approach to revolutionizing the real estate experience.

HQ Significance:

The Zurich headquarters is pivotal for Homegate's market leadership in Switzerland, allowing it to stay closely connected to the Swiss real estate market, financial institutions, and a rich talent pool.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, transparency, efficiency, and collaboration, crucial for a leading digital marketplace.

Location:

Homegate's primary operational focus and market is Switzerland. As part of the SMG Swiss Marketplace Group, it benefits from the group's extensive network and technological expertise concentrated within Switzerland. While its services are tailored for the Swiss real estate market, the digital nature of its platform allows international users to access Swiss property listings.

Street Address:

Werdstrasse 21

City:

Zürich

State/Province:

Zurich

Country:

Switzerland

Where Else Does Homegate Operate Around the World?

Lausanne, Vaud/Switzerland

Address: Avenue de la Gare 10, 1003 Lausanne, Switzerland (SMG Office)

To cater specifically to the real estate market and users in Western Switzerland, ensuring local relevance, language support, and tailored services for the Romandy property sector.

Bern, Bern/Switzerland

Address: Laupenstrasse 1, 3008 Bern, Switzerland (SMG Office)

Facilitates engagement with the central Swiss market and potentially government relations, leveraging its location in the capital city.

Buying Intent Signals for Homegate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Homegate? Meet the Executive Team

As of April 2025, Homegate' leadership includes:

Jens Paul Berndt - Managing Director Homegate (within SMG)
Gilles Despas - CEO, SMG Swiss Marketplace Group
Martin Waeber - Managing Director Real Estate, SMG Swiss Marketplace Group
Jessica List - Chief Corporate Officer, SMG Swiss Marketplace Group (Oversees HR, Legal, Communications)
Björn Bender - Chief Product Officer, SMG Swiss Marketplace Group

Who's Investing in Homegate?

Homegate has been backed by several prominent investors over the years, including:

TX Group AG (Primary Shareholder of SMG)
Ringier AG (Primary Shareholder of SMG)
Mobiliar (Shareholder of SMG)
General Atlantic (Growth Equity Partner of SMG)

What Leadership Changes Has Homegate Seen Recently?

Hire1
Exits0

SMG Swiss Marketplace Group, Homegate's parent company, occasionally announces strategic leadership changes. In the past year, key appointments have focused on strengthening product and corporate functions. No major Homegate-specific top-level executive departures prominently reported recently.

New Appointments:

Sarah Rängi, Sarah Rängi joined SMG Swiss Marketplace Group as CPTO to drive product innovation and technology strategy across all marketplaces, including Homegate.

What Technology (Tech Stack) Is Used byHomegate?

Discover the tools Homegate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Homegate Email Formats and Examples

Emails for Homegate employees generally follow standard corporate formats, typically using the @homegate.ch domain. Given its integration into SMG Swiss Marketplace Group, some communication might also originate from or use @swissmarketplace.group email addresses.

[first].[last]@homegate.ch or [first_initial][last]@homegate.ch. Alternative: [first].[last]@swissmarketplace.group

Format

max.muster@homegate.ch

Example

80%

Success rate

What's the Latest News About Homegate?

Homegate News / SMG PressMay 7, 2024

Homegate Property Radar May 2024: Asking rents continue to rise across Switzerland

Homegate released its May 2024 Property Radar, indicating a continued increase in asking rents for apartments in Switzerland. The report highlights regional differences and provides insights for tenants and landlords....more

SMG Swiss Marketplace GroupFebruary 28, 2024

SMG Swiss Marketplace Group AG (SMG) looks back on a successful financial year 2023

SMG Swiss Marketplace Group, parent of Homegate, reported strong financial results for 2023, with significant contributions from its real estate segment. The group emphasized continued investment in product innovation and user experience across its platforms like Homegate....more

SMG Swiss Marketplace GroupOctober 4, 2023

Sarah Rängi becomes new Chief Product & Technology Officer of SMG Swiss Marketplace Group

SMG announced the appointment of Sarah Rängi as its new CPTO, effective October 2023. She is tasked with leading the product and technology vision for SMG's portfolio, including Homegate, to further enhance its market-leading positions....more

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