What Does Homebase Do?

Total employees3066
HeadquartersMilton Keynes
Founded1979

Homebase is a leading home improvement and garden retailer in the United Kingdom and Republic of Ireland. It serves DIY enthusiasts, home renovators, and gardening lovers by offering a broad selection of products including tools, building materials, paint and decorating supplies, kitchens, bathrooms, furniture, and an extensive range of plants and garden care items. Homebase aims to be a one-stop-shop, providing customers with inspiration, advice, and the products needed to improve, maintain, and beautify their homes and gardens.

Where Is Homebase's Headquarters?

HQ Function

The headquarters serves as the central hub for Homebase's operations, overseeing strategic planning, merchandising, marketing, finance, HR, IT, and supply chain management for all its stores and online channels in the UK and Ireland.

Notable Features:

Modern office facilities within a significant commercial building in Milton Keynes' business district, designed to support a collaborative and efficient work environment for its corporate teams. It is strategically located with good transport links.

Work Culture:

The work culture at Homebase HQ is typically fast-paced, reflecting the retail industry. It emphasizes collaboration, customer focus, innovation in product offerings, and operational excellence to support its extensive store network.

HQ Significance:

The Milton Keynes headquarters is crucial as the command center for all Homebase operations, driving the company's strategy, brand development, and nationwide retail activities following its acquisition and turnaround.

Values Reflected in HQ: The choice of a modern, centrally located HQ reflects values such as efficiency, professionalism, and a focused approach to managing a large retail enterprise.

Location:

Homebase's primary operational footprint is within the United Kingdom and the Republic of Ireland. While the company engages in global sourcing for its diverse product range, its direct retail, e-commerce, and corporate functions are concentrated within these two countries. Support includes store operations, online sales, merchandising, marketing, and customer service tailored to the UK and Irish markets.

Street Address:

Witan Gate House, 500-600 Witan Gate

City:

Milton Keynes

State/Province:

Buckinghamshire

Country:

United Kingdom

Where Else Does Homebase Operate Around the World?

Wellingborough, Northamptonshire, UK

Address: Park Farm Industrial Estate, Wellingborough, NN8 6XA (Illustrative of key distribution sites)

Supports the national supply chain infrastructure, ensuring efficient stock replenishment for retail outlets and timely fulfillment of customer orders, particularly for the Midlands and surrounding areas.

Buying Intent Signals for Homebase

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Homebase? Meet the Executive Team

As of April 2025, Homebase' leadership includes:

Damian McGloughlin - Chief Executive Officer
Andy Coleman - Chief Financial Officer
Lisa Tickle - Chief Customer Officer
Dave Elliott - Retail Director

Who's Investing in Homebase?

Homebase has been backed by several prominent investors over the years, including:

Hilco Capital

What Leadership Changes Has Homebase Seen Recently?

Hire0
Exits0

No major C-suite (CEO, CFO, COO etc.) executive hires or exits have been publicly announced for Homebase in the immediate last 12 months, suggesting stability in top leadership. The company has made strategic appointments in senior management roles to bolster key business areas.

New Appointments:

Chris Ogle, Chris Ogle joined Homebase as Head of Buying for Garden, bringing extensive experience to enhance this core retail division.

What Technology (Tech Stack) Is Used byHomebase?

Discover the tools Homebase uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Homebase Email Formats and Examples

Homebase likely utilizes common corporate email address patterns. While not publicly confirmed, typical formats for UK companies include combinations of first name, last name, and initials.

[first].[last]@homebase.co.uk

Format

jane.doe@homebase.co.uk

Example

70%

Success rate

What's the Latest News About Homebase?

Retail SectorMarch 12, 2024

Homebase expands Deliveroo partnership to 81 stores

Homebase has broadened its collaboration with Deliveroo, enabling rapid delivery of approximately 1,000 DIY and garden products from 81 of its UK stores, significantly improving customer convenience....more

Retail GazetteOctober 5, 2023

Homebase profits and sales rise as turnaround continues

Homebase announced an increase in both profits and sales for the year ending December 2022, signaling positive outcomes from its ongoing turnaround strategy under Hilco Capital. The retailer highlighted strong performance in its Decorate, Kitchens, and Garden categories....more

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