Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Hollar was an American e-commerce company founded in November 2015 that operated as an online dollar store. It offered a wide variety of low-priced goods, typically ranging from $1 to $10, across categories like toys, electronics, beauty, home, and apparel. Hollar targeted tech-savvy millennials and young families, aiming to provide a convenient and fun mobile-first shopping experience for affordable items. Despite raising significant venture capital and experiencing initial rapid growth, Hollar faced challenges with logistics, profitability, and competition, ultimately leading to its shutdown in February 2020.
The headquarters served as the central command for Hollar's operations, housing its executive leadership, marketing, merchandising, product development, engineering, and administrative teams.
While specific architectural details are not widely publicized as it was leased commercial space, it was likely a modern office environment conducive to a tech startup culture, featuring open-plan layouts to foster collaboration and innovation.
As a venture-backed e-commerce startup, Hollar likely fostered a fast-paced, dynamic, and ambitious work culture. Employees would have experienced an environment focused on rapid growth, customer acquisition, technological innovation, and adapting to the competitive online retail market.
The Santa Monica headquarters was significant for its proximity to a rich talent pool in technology, marketing, and e-commerce. Being part of the Silicon Beach ecosystem provided networking opportunities and access to a startup-friendly environment, crucial for its growth phase.
Hollar's e-commerce platform and shipping operations were primarily focused on the United States market. While the company likely sourced products from international suppliers, its customer base and direct sales activities were concentrated within the U.S. It did not have a significant international retail presence.
2041 Colorado Ave
Santa Monica
California
USA
Address: Specific street address not publicly disclosed; located in the industrial area of Vernon, CA.
Served as the main logistical hub for national distribution, enabling Hollar to manage its unique inventory of low-cost items and fulfill customer orders. It supported the company's e-commerce operations by handling the physical goods.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Hollar' leadership includes:
Hollar has been backed by several prominent investors over the years, including:
Hollar ceased operations in February 2020. Consequently, there have been no executive new hires or exits in the last 12 months. The executive team active at the time of closure ceased their roles with the company's dissolution.
Discover the tools Hollar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Hollar is no longer operational, its email formats likely followed common structures used by tech and e-commerce companies. These are estimations based on typical industry practices.
[first_initial][last]@hollar.com (e.g., jdoe@hollar.com) or [first].[last]@hollar.com (e.g., jane.doe@hollar.com)
Format
dyeom@hollar.com
Example
75%
Success rate
TechCrunch • November 11, 2015
Hollar officially launched its mobile-first online dollar store platform, having secured $5.6 million in seed funding. The company aimed to replicate the treasure-hunt experience of physical dollar stores for online shoppers, offering a diverse range of products mostly priced between $2 and $10....more
TechCrunch • February 8, 2017
Hollar announced it had raised $30 million in a Series B funding round led by Kleiner Perkins Caufield & Byers. This brought its total funding to $47.5 million, intended to scale operations, expand its product catalog, and enhance its mobile shopping experience....more
Digital Commerce 360 • February 12, 2020
Online dollar store Hollar.com confirmed it was ceasing operations. Despite raising nearly $80 million in venture capital, the company faced challenges in achieving profitability and sustaining its business model against larger e-commerce players and traditional discount retailers....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including Hollar, are just a search away.