What Does Hollar Do?

Total employees55
HeadquartersSanta Monica
Founded2015

Hollar was an American e-commerce company founded in November 2015 that operated as an online dollar store. It offered a wide variety of low-priced goods, typically ranging from $1 to $10, across categories like toys, electronics, beauty, home, and apparel. Hollar targeted tech-savvy millennials and young families, aiming to provide a convenient and fun mobile-first shopping experience for affordable items. Despite raising significant venture capital and experiencing initial rapid growth, Hollar faced challenges with logistics, profitability, and competition, ultimately leading to its shutdown in February 2020.

Where Is Hollar's Headquarters?

HQ Function

The headquarters served as the central command for Hollar's operations, housing its executive leadership, marketing, merchandising, product development, engineering, and administrative teams.

Notable Features:

While specific architectural details are not widely publicized as it was leased commercial space, it was likely a modern office environment conducive to a tech startup culture, featuring open-plan layouts to foster collaboration and innovation.

Work Culture:

As a venture-backed e-commerce startup, Hollar likely fostered a fast-paced, dynamic, and ambitious work culture. Employees would have experienced an environment focused on rapid growth, customer acquisition, technological innovation, and adapting to the competitive online retail market.

HQ Significance:

The Santa Monica headquarters was significant for its proximity to a rich talent pool in technology, marketing, and e-commerce. Being part of the Silicon Beach ecosystem provided networking opportunities and access to a startup-friendly environment, crucial for its growth phase.

Values Reflected in HQ: The choice of a Santa Monica HQ likely reflected Hollar's values of innovation, ambition, technological advancement, and a modern approach to retail, aiming to disrupt the traditional dollar store model.

Location:

Hollar's e-commerce platform and shipping operations were primarily focused on the United States market. While the company likely sourced products from international suppliers, its customer base and direct sales activities were concentrated within the U.S. It did not have a significant international retail presence.

Street Address:

2041 Colorado Ave

City:

Santa Monica

State/Province:

California

Country:

USA

Where Else Does Hollar Operate Around the World?

Vernon, California, USA

Address: Specific street address not publicly disclosed; located in the industrial area of Vernon, CA.

Served as the main logistical hub for national distribution, enabling Hollar to manage its unique inventory of low-cost items and fulfill customer orders. It supported the company's e-commerce operations by handling the physical goods.

Buying Intent Signals for Hollar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hollar? Meet the Executive Team

As of April 2025, Hollar' leadership includes:

David Yeom - Co-Founder & Chief Executive Officer
John Um - Co-Founder & Chief Operating Officer (Initial)
Eddie Rhyu - Co-Founder & Chief Product Officer
Than Ngu - Co-Founder & Chief Technology Officer
Richard Gammill - President and Chief Operating Officer (Joined Nov 2017)

Who's Investing in Hollar?

Hollar has been backed by several prominent investors over the years, including:

Kleiner Perkins
Lightspeed Venture Partners
Index Ventures
Pritzker Group Venture Capital
Comcast Ventures
Greycroft
Forerunner Ventures
Correlation Ventures
Lowercase Capital
JetBlue Technology Ventures
Novel TMT Ventures
BAM Ventures

What Leadership Changes Has Hollar Seen Recently?

Hire0
Exits0

Hollar ceased operations in February 2020. Consequently, there have been no executive new hires or exits in the last 12 months. The executive team active at the time of closure ceased their roles with the company's dissolution.

What Technology (Tech Stack) Is Used byHollar?

Discover the tools Hollar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hollar Email Formats and Examples

While Hollar is no longer operational, its email formats likely followed common structures used by tech and e-commerce companies. These are estimations based on typical industry practices.

[first_initial][last]@hollar.com (e.g., jdoe@hollar.com) or [first].[last]@hollar.com (e.g., jane.doe@hollar.com)

Format

dyeom@hollar.com

Example

75%

Success rate

What's the Latest News About Hollar?

TechCrunchNovember 11, 2015

Hollar, An Online Dollar Store, Launches With $5.6M In Funding To Sell You Stuff For $2

Hollar officially launched its mobile-first online dollar store platform, having secured $5.6 million in seed funding. The company aimed to replicate the treasure-hunt experience of physical dollar stores for online shoppers, offering a diverse range of products mostly priced between $2 and $10....more

TechCrunchFebruary 8, 2017

Hollar raises $30 million Series B for its online dollar store

Hollar announced it had raised $30 million in a Series B funding round led by Kleiner Perkins Caufield & Byers. This brought its total funding to $47.5 million, intended to scale operations, expand its product catalog, and enhance its mobile shopping experience....more

Digital Commerce 360February 12, 2020

Hollar is shutting down

Online dollar store Hollar.com confirmed it was ceasing operations. Despite raising nearly $80 million in venture capital, the company faced challenges in achieving profitability and sustaining its business model against larger e-commerce players and traditional discount retailers....more

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