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HOKA is a premium performance footwear and apparel brand that originated in the French Alps. Known for its maximalist cushioning and innovative designs, HOKA empowers a wide range of athletes – from ultramarathoners to everyday walkers – to feel like they can fly. Acquired by Deckers Brands in 2013, HOKA continues to drive significant growth through its commitment to product innovation, athlete-focused solutions, and expanding its global reach. The brand is celebrated for pushing boundaries in running shoe technology and fostering a strong community of runners and outdoor enthusiasts.
Serves as the primary hub for HOKA's global brand strategy, product development, marketing, and operations, integrated with Deckers Brands' corporate functions.
Part of the Deckers Brands' LEED-Certified campus, featuring modern workspaces, state-of-the-art design studios, and employee amenities focused on sustainability and well-being.
A dynamic, collaborative, and innovative environment that fosters a passion for sport, movement, and high-performance products. Emphasis on employee well-being, an active lifestyle, and a 'human-first' approach.
The Goleta headquarters is central to HOKA's global decision-making, product innovation pipeline, and strategic alignment with its parent company, Deckers Brands, enabling rapid growth and market expansion.
HOKA operates globally under the umbrella of Deckers Brands, with products sold in over 60 countries. Its global functions include centralized product design and innovation (with international input), global marketing and brand campaigns, and supply chain management. Regionally, HOKA has dedicated teams and offices (like those in EMEA and APAC) to manage sales, local marketing, distribution through wholesale partners, a growing network of HOKA-branded retail stores, and robust e-commerce platforms. This structure allows HOKA to tailor its approach to diverse international markets while maintaining a consistent global brand identity.
250 Coromar Drive
Goleta
California
USA
Address: Parc Altaïs, 1 Rue Callisto, 74650 Chavanod, France (Deckers Brands/HOKA European Hub)
To drive product innovation, particularly for trail and outdoor categories, engage with the European athletic community, and support HOKA's brand presence and growth within the European market.
Address: Unit 2501-2506, 25/F, HKRI Taikoo Hui Tower 1, 288 Shimen Yi Road, Jing'an District, Shanghai (Deckers Brands APAC Office)
To expand HOKA's footprint in APAC, build brand awareness through targeted marketing and retail strategies, and cater to the unique preferences of athletes and lifestyle consumers in countries like China, Japan, Australia, and Korea.
Address: 191 Shaftesbury Avenue, London, WC2H 8JR, UK (Deckers Brands EMEA Office)
To drive HOKA brand growth, manage distribution channels, oversee regional marketing campaigns, and engage with the running and outdoor communities throughout the EMEA region.
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As of April 2025, HOKA' leadership includes:
HOKA has been backed by several prominent investors over the years, including:
The most significant executive appointment for HOKA in the past year was Robin Green becoming President of the brand in May 2023. This move underscores Deckers Brands' commitment to HOKA's continued growth and leadership in the performance footwear market. No other HOKA-specific global executive departures were prominently announced during this period, though leadership adjustments can occur within the broader Deckers Brands organizational structure.
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HOKA employees, as part of Deckers Brands, typically use email addresses associated with either hoka.com or deckers.com. The most common formats are variations of first name and last name. For direct HOKA brand communication, @hoka.com is increasingly used.
[first].[last]@hoka.com
Format
robin.green@hoka.com
Example
80%
Success rate
Deckers Brands / Footwear News • May 23, 2024
HOKA brand net sales increased 34.0% to $533.0 million in Q4 FY24, and grew 27.9% to $1.807 billion for the full fiscal year. This significant growth was a key driver of Deckers Brands' record financial performance, highlighting HOKA's expanding market share and consumer demand....more
Forbes • March 28, 2024
HOKA opened its largest U.S. retail store in the Flatiron District of New York City, a 6,000-square-foot space. This new flagship store marks a significant step in its direct-to-consumer strategy and enhances brand visibility in a key market....more
HOKA Press / Running Insight • March 1, 2024
HOKA launched the Mach 6, a significant update to its popular running shoe line. The new model features a new SCF EVA midsole for increased responsiveness and a lighter design, aimed at providing an even faster and more energetic ride for daily training....more
Runner's World • February 14, 2024
HOKA officially launched the Cielo X1, a high-performance road racing shoe featuring aggressive Carbon Fiber plate geometry, ProFlyX™ midsole construction, and a rocker shape designed for maximum speed and efficiency. The shoe targets elite runners and those seeking personal bests....more
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