What Does HOKA Do?

Total employees1265
HeadquartersGoleta
Founded

HOKA is a premium performance footwear and apparel brand that originated in the French Alps. Known for its maximalist cushioning and innovative designs, HOKA empowers a wide range of athletes – from ultramarathoners to everyday walkers – to feel like they can fly. Acquired by Deckers Brands in 2013, HOKA continues to drive significant growth through its commitment to product innovation, athlete-focused solutions, and expanding its global reach. The brand is celebrated for pushing boundaries in running shoe technology and fostering a strong community of runners and outdoor enthusiasts.

Where Is HOKA's Headquarters?

HQ Function

Serves as the primary hub for HOKA's global brand strategy, product development, marketing, and operations, integrated with Deckers Brands' corporate functions.

Notable Features:

Part of the Deckers Brands' LEED-Certified campus, featuring modern workspaces, state-of-the-art design studios, and employee amenities focused on sustainability and well-being.

Work Culture:

A dynamic, collaborative, and innovative environment that fosters a passion for sport, movement, and high-performance products. Emphasis on employee well-being, an active lifestyle, and a 'human-first' approach.

HQ Significance:

The Goleta headquarters is central to HOKA's global decision-making, product innovation pipeline, and strategic alignment with its parent company, Deckers Brands, enabling rapid growth and market expansion.

Values Reflected in HQ: Innovation, performance, sustainability (evidenced by LEED certification), community engagement, and a focus on an active, healthy lifestyle for employees and consumers.

Location:

HOKA operates globally under the umbrella of Deckers Brands, with products sold in over 60 countries. Its global functions include centralized product design and innovation (with international input), global marketing and brand campaigns, and supply chain management. Regionally, HOKA has dedicated teams and offices (like those in EMEA and APAC) to manage sales, local marketing, distribution through wholesale partners, a growing network of HOKA-branded retail stores, and robust e-commerce platforms. This structure allows HOKA to tailor its approach to diverse international markets while maintaining a consistent global brand identity.

Street Address:

250 Coromar Drive

City:

Goleta

State/Province:

California

Country:

USA

Where Else Does HOKA Operate Around the World?

Annecy, France

Address: Parc Altaïs, 1 Rue Callisto, 74650 Chavanod, France (Deckers Brands/HOKA European Hub)

To drive product innovation, particularly for trail and outdoor categories, engage with the European athletic community, and support HOKA's brand presence and growth within the European market.

Shanghai, China

Address: Unit 2501-2506, 25/F, HKRI Taikoo Hui Tower 1, 288 Shimen Yi Road, Jing'an District, Shanghai (Deckers Brands APAC Office)

To expand HOKA's footprint in APAC, build brand awareness through targeted marketing and retail strategies, and cater to the unique preferences of athletes and lifestyle consumers in countries like China, Japan, Australia, and Korea.

London, United Kingdom

Address: 191 Shaftesbury Avenue, London, WC2H 8JR, UK (Deckers Brands EMEA Office)

To drive HOKA brand growth, manage distribution channels, oversee regional marketing campaigns, and engage with the running and outdoor communities throughout the EMEA region.

Buying Intent Signals for HOKA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HOKA? Meet the Executive Team

As of April 2025, HOKA' leadership includes:

Robin Green - President of HOKA
Dave Powers - President and CEO, Deckers Brands (Parent Company)
Steve Fasching - Chief Financial Officer, Deckers Brands (Parent Company)

Who's Investing in HOKA?

HOKA has been backed by several prominent investors over the years, including:

HOKA is a brand of Deckers Brands (NYSE: DECK), a publicly traded company.
The Vanguard Group
BlackRock Inc.
FMR LLC (Fidelity Management & Research)
State Street Corporation

What Leadership Changes Has HOKA Seen Recently?

Hire1
Exits0

The most significant executive appointment for HOKA in the past year was Robin Green becoming President of the brand in May 2023. This move underscores Deckers Brands' commitment to HOKA's continued growth and leadership in the performance footwear market. No other HOKA-specific global executive departures were prominently announced during this period, though leadership adjustments can occur within the broader Deckers Brands organizational structure.

New Appointments:

Robin Green, Robin Green appointed as President of HOKA, tasked with overseeing global brand strategy, product innovation, and market expansion for the rapidly growing performance footwear and apparel brand.

What Technology (Tech Stack) Is Used byHOKA?

Discover the tools HOKA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HOKA Email Formats and Examples

HOKA employees, as part of Deckers Brands, typically use email addresses associated with either hoka.com or deckers.com. The most common formats are variations of first name and last name. For direct HOKA brand communication, @hoka.com is increasingly used.

[first].[last]@hoka.com

Format

robin.green@hoka.com

Example

80%

Success rate

What's the Latest News About HOKA?

Deckers Brands / Footwear NewsMay 23, 2024

HOKA Brand Sales Surge, Propelling Deckers Brands to Strong Q4 and Full Year Fiscal 2024 Results

HOKA brand net sales increased 34.0% to $533.0 million in Q4 FY24, and grew 27.9% to $1.807 billion for the full fiscal year. This significant growth was a key driver of Deckers Brands' record financial performance, highlighting HOKA's expanding market share and consumer demand....more

ForbesMarch 28, 2024

HOKA Expands Retail Footprint with Largest U.S. Store in NYC's Flatiron District

HOKA opened its largest U.S. retail store in the Flatiron District of New York City, a 6,000-square-foot space. This new flagship store marks a significant step in its direct-to-consumer strategy and enhances brand visibility in a key market....more

HOKA Press / Running InsightMarch 1, 2024

HOKA Introduces the Mach 6, Its Lightest and Most Responsive Mach Yet

HOKA launched the Mach 6, a significant update to its popular running shoe line. The new model features a new SCF EVA midsole for increased responsiveness and a lighter design, aimed at providing an even faster and more energetic ride for daily training....more

Runner's WorldFebruary 14, 2024

HOKA Releases Cielo X1, Its Most Advanced Carbon-Plated Super Shoe

HOKA officially launched the Cielo X1, a high-performance road racing shoe featuring aggressive Carbon Fiber plate geometry, ProFlyX™ midsole construction, and a rocker shape designed for maximum speed and efficiency. The shoe targets elite runners and those seeking personal bests....more

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