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Hockeystick
What Does Hockeystick Do?
HockeystickCo is dedicated to transforming the world of hockey through cutting-edge technology. We provide sports organizations, teams, and athletes with powerful analytics platforms, wearable sensor technology for performance insights, and next-generation smart hockey gear. Our mission is to unlock new levels of performance, strategy, and engagement in the sport.
Where Is Hockeystick's Headquarters?
HQ Function
Core research and development for software and hardware, product design, global operations management, and corporate leadership.
Notable Features:
State-of-the-art R&D labs including an indoor ice sheet for testing smart equipment and sensor technology. Open-concept office design promoting collaboration.
Work Culture:
Fast-paced, innovative, and passionate about hockey and technology. Strong emphasis on teamwork, continuous learning, and a 'play-hard, work-hard' ethic.
HQ Significance:
Strategically located in Canada's tech corridor, providing access to top engineering talent and a supportive ecosystem for sports technology innovation.
Values Reflected in HQ: Innovation, performance excellence, collaboration, and a deep passion for the sport of hockey.
Location:
hockeystickco supports hockey organizations, teams, and players globally, with dedicated sales, support, and R&D functions across North America and Europe. Our technology is designed for international application, adaptable to various league standards and player development programs worldwide.
Street Address:
123 Innovation Drive
City:
Waterloo
State/Province:
Ontario
Country:
Canada
Where Else Does Hockeystick Operate Around the World?
Boston, MA, USA
Address: 45 Performance Ave, Suite 200, Boston, MA 02110, USA
To serve the large and influential U.S. hockey market, build relationships with key leagues and teams, and gather insights for product development.
Stockholm, Sweden
Address: Teknikgatan 5, 115 27 Stockholm, Sweden
To expand hockeystickco's presence in the significant European hockey market and cater to regional needs for analytics and smart equipment.
Buying Intent Signals for Hockeystick
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Hockeystick? Meet the Executive Team
As of April 2025, Hockeystick' leadership includes:
Who's Investing in Hockeystick?
Hockeystick has been backed by several prominent investors over the years, including:
What Leadership Changes Has Hockeystick Seen Recently?
Over the past year, hockeystickco has strengthened its leadership team with key appointments to drive international expansion and product innovation, alongside a planned transition in its marketing leadership.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byHockeystick?
Discover the tools Hockeystick uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hockeystick Email Formats and Examples
hockeystickco primarily uses the [first_initial][last]@[domain] email format (e.g., jdoe@hockeystickco.tech). Variations like [first].[last]@[domain] may also be used in some departments.
f[last]@hockeystickco.tech or [first].[last]@hockeystickco.tech
Format
epetrova@hockeystickco.tech
Example
85%
Success rate
What's the Latest News About Hockeystick?
Tech Puck Monthly • April 15, 2024
hockeystickco Secures $25M Series B Funding to Expand AI Analytics Platform
hockeystickco, a leader in hockey technology and analytics, today announced the successful closure of a $25 million Series B funding round. The investment, led by Northern Edge Capital with participation from existing investors TechSpark Ventures and Momentum Growth Fund, will be used to accelerate the development of its AI-powered analytics platform and expand its global market reach....more
Global Hockey News • January 22, 2024
hockeystickco Announces Strategic Partnership with Major NHL Franchise to Deploy Player Performance System
hockeystickco has entered into a multi-year strategic partnership with a prominent NHL franchise (team name undisclosed due to confidentiality) to implement its state-of-the-art player tracking and performance analytics system. This collaboration aims to provide the team with unparalleled insights into player efficiency, fatigue management, and tactical execution....more
Sports Tech Insider • September 5, 2023
hockeystickco Unveils 'SmartStick X1', Its Next-Generation Connected Hockey Stick
hockeystickco today launched the SmartStick X1, a revolutionary hockey stick embedded with advanced sensors to track shot speed, puck handling dynamics, and swing mechanics. The data seamlessly integrates with hockeystickco's analytics platform, offering players and coaches real-time feedback and detailed performance metrics....more
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