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Hitwise
What Does Hitwise Do?
Hitwise was a prominent online competitive intelligence service, originally founded in 1997 in Melbourne, Australia. It provided data on website traffic, audience behavior, and search trends, enabling businesses to understand their online audience and competitive landscape. After being acquired by Experian in 2007 and later by Connexity in 2015, Hitwise became part of Taboola in 2021 following Taboola's acquisition of Connexity. Its services and data capabilities have largely been integrated into Taboola's broader advertising and content discovery platform, or sunsetted. This page provides an overview of Hitwise's historical significance and its current context within Taboola.
Where Is Hitwise's Headquarters?
HQ Function
Served as the main hub for Hitwise's operations in the Americas, including sales, client services, data analysis, and marketing for its competitive intelligence products.
Notable Features:
Located in a prominent Manhattan business district, facilitating client interactions and access to a skilled talent pool in digital media and analytics.
Work Culture:
Data-centric, analytical, and fast-paced, focused on providing actionable insights to digital marketers and businesses. Collaborative environment geared towards innovation in online measurement and competitive intelligence.
HQ Significance:
Represented Hitwise's strong presence in the US market, a critical region for digital advertising and analytics. This office played a key role in its global strategy and service delivery under Experian's ownership.
Values Reflected in HQ: Expertise in data analytics, commitment to client success, innovation in digital intelligence, and market leadership.
Location:
Historically, Hitwise operated globally with key offices and data centers in North America, Europe, and Asia-Pacific. It supported multinational clients by providing localized digital intelligence, audience analytics, and competitive insights across various markets, helping them understand online consumer behavior and optimize their digital strategies worldwide. Its data panels often covered internet usage in numerous countries, making it a global player in web analytics.
Street Address:
750 Third Avenue (Experian Building, housed Hitwise)
City:
New York
State/Province:
New York
Country:
USA
Where Else Does Hitwise Operate Around the World?
London, UK
Address: Cardinal Place, 80 Victoria Street, London, SW1E 5JL (Historical Experian UK HQ)
To cater to the European market's demand for competitive web analytics and audience measurement, supporting local and international businesses operating in the region.
Melbourne, VIC, Australia
Address: Level 6, 500 Collins Street, Melbourne, VIC 3000 (Historical Australian Office)
To lead market penetration and service delivery in the APAC region, leveraging its deep understanding of the local digital landscape and its Australian origins.
Sydney, NSW, Australia
Address: Level 5, 155 George Street, Sydney, NSW 2000 (Historical Experian Hitwise AU address)
To expand service delivery within Australia and the broader APAC region, complementing the Melbourne operations.
Buying Intent Signals for Hitwise
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Hitwise? Meet the Executive Team
As of April 2025, Hitwise' leadership includes:
Who's Investing in Hitwise?
Hitwise has been backed by several prominent investors over the years, including:
What Leadership Changes Has Hitwise Seen Recently?
Specific executive movements for a distinct Hitwise unit are not publicly available or tracked, as Hitwise's operations and brand have been integrated into Taboola following its acquisition of Connexity in 2021. Any relevant leadership changes would be at the Taboola corporate level.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byHitwise?
Discover the tools Hitwise uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hitwise Email Formats and Examples
Email formats for historical Hitwise employees likely followed common corporate patterns. For Taboola, the current parent company that owns Hitwise's assets, email formats typically involve combinations of first name and last name. Note that Hitwise as a standalone entity does not actively hire.
Common formats for Taboola: [first].[last]@taboola.com or [first_initial][last]@taboola.com. Historically for Hitwise: [first_initial][last]@hitwise.com
Format
jane.doe@taboola.com
Example
70%
Success rate
What's the Latest News About Hitwise?
Taboola Newsroom • September 29, 2021
Taboola Completes Acquisition of Connexity, Becoming a Leader in E-Commerce Recommendations
Taboola announced the completion of its $800M acquisition of Connexity, a leading e-commerce media platform which previously owned Hitwise. This acquisition significantly boosts Taboola's presence in e-commerce, leveraging Connexity's retail-focused network and technologies, including the data analytics capabilities historically associated with Hitwise....more
TechCrunch • April 20, 2015
Experian Sells Its Hitwise Business To Connexity For An Undisclosed Sum
Experian announced the sale of its Hitwise customer targeting and analytics business to Connexity (formerly Shopzilla). Hitwise was known for providing intelligence on how 25 million consumers interact with over 1 million websites, offering insights into online behavior and search activity....more
The Sydney Morning Herald • June 5, 2007
Experian pays $298m for Hitwise
Global information services company Experian acquired Australian-founded internet measurement firm Hitwise for approximately $298 million (US$240 million). Hitwise, co-founded by Adrian Giles and Andrew Barlow, specialized in tracking website traffic and online consumer behavior....more
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