HQ Function

Serves as the primary operational, development, sales, and support center for CAKE's suite of products, including HitPath. Strategic planning and corporate management for CAKE are also based here.

Notable Features:

Located in a prominent business district in Newport Beach, offering modern office amenities and infrastructure suitable for a technology and software development company.

Work Culture:

As part of CAKE, the work culture likely emphasizes innovation, customer-centricity, and collaboration, typical of performance marketing technology companies. There is a focus on data-driven results and operating in a dynamic, fast-paced environment.

HQ Significance:

This Newport Beach location is significant as it represents the core of CAKE's global operations, guiding the strategy, development, and support for its performance marketing solutions, including the HitPath technology.

Values Reflected in HQ: The headquarters' focus on technology, client service, and innovation reflects values of excellence, efficiency, and customer success in the competitive performance marketing industry.

Location:

While HitPath's primary operations (as part of CAKE) are centered in North America (Newport Beach, CA) and Europe (London, UK), the HitPath software platform itself supports clients globally. Its affiliate tracking and performance marketing solutions are utilized by businesses across various countries, enabling them to manage international campaigns and partnerships. Support and sales functions are available to a global clientele, often managed remotely or through its main office hubs, reflecting CAKE's international reach.

Street Address:

200 Newport Center Dr, Suite 200

City:

Newport Beach

State/Province:

CA

Country:

USA