HQ Function

Serves as the central hub for Hisense Europe's operations, including R&D for home appliances, manufacturing oversight, strategic planning, and regional management for the European market.

Notable Features:

Incorporates Gorenje's extensive manufacturing facilities, modern R&D labs for appliance technology, and administrative buildings. It's one of the largest industrial complexes in the region.

Work Culture:

A dynamic blend of Gorenje's established European industrial and engineering heritage with Hisense's global, technology-driven corporate culture. Emphasis on innovation, efficiency, quality, and adapting global strategies to local European market needs.

HQ Significance:

The Velenje headquarters is strategically vital for Hisense's European expansion, leveraging Gorenje's strong brand recognition, established distribution networks, and deep manufacturing expertise in home appliances within Europe.

Values Reflected in HQ: Commitment to European manufacturing excellence, technological innovation in home living, sustainability, and the integration of regional expertise with a global vision.

Location:

Hisense Europe is a critical component of Hisense Group's global strategy, responsible for R&D, manufacturing, sales, marketing, and service operations across the European continent. It adapts Hisense's global product portfolio (TVs, smart home devices, white goods) to diverse European market demands, leveraging local expertise and production facilities (like those from Gorenje). Hisense Europe also contributes to the global R&D network, particularly in appliance technology, and plays a key role in building the Hisense and Gorenje brands throughout the region.

Street Address:

Partizanska cesta 12

City:

Velenje

State/Province:

Velenje Municipality

Country:

Slovenia