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Hiro Media was an innovative video advertising technology company founded in 2010, specializing in solutions to enhance video ad performance and monetization for publishers and advertisers. The company developed proprietary technology aimed at improving ad viewability, user engagement, and overall campaign effectiveness in the digital video landscape. In September 2017, Hiro Media was acquired by SilverPush, a marketing technology company specializing in AI-powered contextual advertising. Hiro Media's technology and expertise were integrated into SilverPush's offerings to strengthen their video advertising capabilities and in-video context detection.
Served as the global headquarters for operations, research & development, product management, and executive leadership prior to its acquisition.
Located within Tel Aviv's dynamic tech ecosystem, known for fostering innovation. Specific building features or architectural highlights are not widely publicized.
Characterized by a startup environment: innovative, fast-paced, and technology-focused, with an emphasis on developing leading-edge video advertising solutions. It encouraged collaboration and agility.
The Tel Aviv HQ was central to Hiro Media's product development and market penetration strategy, leveraging the rich local tech talent pool and entrepreneurial spirit prevalent in Israel's 'Silicon Wadi'.
Prior to its acquisition, Hiro Media's global presence was primarily established through its digital advertising technology platform, which served clients, including publishers and advertisers, internationally. Its video advertising solutions were designed for the global digital market. Post-acquisition, its technology and intellectual property contribute to SilverPush's broader global operations and service offerings.
22 Rothschild Boulevard
Tel Aviv
Tel Aviv District
Israel
Address: N/A
N/A
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As of April 2025, HIRO Media' leadership includes:
HIRO Media has been backed by several prominent investors over the years, including:
Hiro Media was acquired by SilverPush in September 2017. Consequently, there have been no executive new hires or exits for Hiro Media as an independent entity in the last 12 months. Key executives at the time of acquisition transitioned or pursued new opportunities thereafter.
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Prior to its acquisition, common email formats for Hiro Media employees were likely based on standard corporate patterns such as [first].[last]@hiro-media.com or [first_initial][last]@hiro-media.com. These email addresses are no longer active for Hiro Media as an independent entity.
[first].[last]@hiro-media.com (Speculative, company acquired)
Format
jane.doe@hiro-media.com (Example, company acquired)
Example
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ExchangeWire • September 26, 2017
SilverPush, an AI-powered contextual advertising platform, announced its acquisition of Hiro Media, a Tel Aviv-based video ad tech company. The acquisition aimed to bolster SilverPush's in-video context detection capabilities and expand its product offerings for brands and publishers, integrating Hiro Media's proprietary video advertising technology....more
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