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Hipster Whale is an Australian independent video game developer and publisher co-founded in 2014 by Matt Hall and Andy Sum. The company gained international recognition with its highly addictive and charming mobile game, Crossy Road, which has been downloaded hundreds of millions of times. Known for their distinctive art style, engaging gameplay mechanics, and fair monetization models, Hipster Whale has expanded its portfolio with other successful titles like Pac-Man 256 (in collaboration with Bandai Namco), Disney Crossy Road, Piffle, and Crossy Road Castle (for Apple Arcade). They focus on creating fun, accessible, and high-quality gaming experiences primarily for mobile platforms.
Primary hub for game design, development, programming, art creation, testing, and business operations for Hipster Whale's portfolio of games.
Likely a modern, creative studio environment designed to foster collaboration and innovation, equipped with state-of-the-art development tools and comfortable workspaces conducive to game development.
Hipster Whale is known for its indie spirit, promoting a creative, agile, and collaborative work culture. The team is passionate about crafting fun, polished, and engaging games, with a focus on innovative design and player experience.
The headquarters serves as the birthplace and central development hub for globally recognized titles like Crossy Road, establishing Melbourne as a key location for successful indie game development.
Hipster Whale's games, particularly the Crossy Road franchise and titles like Piffle, are available globally on major mobile app stores (Apple App Store, Google Play Store) and platforms such as Apple Arcade. This digital distribution model allows them to reach millions of players across numerous countries, establishing a significant international footprint through their popular game releases rather than physical international offices.
Not publicly disclosed
Melbourne
Victoria
Australia
No additional office locations available.
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As of April 2025, Hipster Whale' leadership includes:
Hipster Whale has been backed by several prominent investors over the years, including:
No publicly available information on specific executive hires or exits for Hipster Whale in the last 12 months. As a private company, such changes are not always broadly publicized.
Discover the tools Hipster Whale uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for companies like Hipster Whale often use the first name or a combination of first and last names. While not officially confirmed, a likely format is based on common industry practices.
firstname@hipsterwhale.com
Format
matt@hipsterwhale.com
Example
70%
Success rate
PocketGamer.com • March 7, 2024
Hipster Whale's charming puzzle game Piffle, available on Apple Arcade, marked its fifth anniversary with a significant update, introducing new levels, characters, and game mechanics to enhance the player experience....more
PocketGamer.com • December 19, 2023
The Apple Arcade exclusive, Crossy Road Castle, developed by Hipster Whale, received a substantial update featuring a brand-new tower, additional playable characters, and a variety of new collectible hats, expanding the cooperative platforming fun....more
App Store Story • November 20, 2023
Reflecting on nearly a decade since the launch of their breakout hit, the team at Hipster Whale discussed the enduring appeal of Crossy Road and its journey, as featured in an Apple App Store story....more
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