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Hint's Overview

Total employees39
HeadquartersSan Francisco
Founded1992

Hint Inc. is an American beverage company founded by Kara Goldin in 2005. Headquartered in San Francisco, Hint is best known for its flagship product, Hint Water, an all-natural, unsweetened flavored water offered as a healthy alternative to sugary drinks. The company's mission is to help people live healthier lives by making it enjoyable to drink more water. Beyond its core water products, Hint has expanded its portfolio to include other health-conscious items such as Hint+ Vitamin, Hint Kick (caffeinated water), Hint Kids, and even a line of sunscreen and deodorant.

Where is Hint's Headquarters?

HQ Function

Serves as the central hub for Hint's executive leadership, marketing, product development, operations, and administrative functions.

Notable Features:

The office is situated in a converted industrial building, reflecting a blend of modern functionality and the creative spirit of the Mission District. It's designed to be an open, collaborative workspace.

Work Culture:

Hint's HQ fosters a dynamic, entrepreneurial, and health-conscious work environment. Employees often share a passion for the company's mission of promoting healthier lifestyles. The culture encourages innovation, collaboration, and a fast-paced approach to disrupting the beverage industry.

HQ Significance:

The San Francisco headquarters is significant as it's where Hint was conceptualized and has grown from a startup to a nationally recognized brand. Its location in a major innovation hub like SF aligns with its disruptive nature.

Values Reflected in HQ: The headquarters' design and location reflect values such as innovation, transparency (open workspace), and a connection to a vibrant, forward-thinking community. The focus on health and well-being is central to the company's ethos.

Location:

While Hint's primary market is the United States, where it has a strong national presence through retail partnerships and direct-to-consumer sales, the company has explored limited international expansion. Its products can occasionally be found in select international markets, such as Canada, through specific retailers or online platforms. However, its main operational focus and brand recognition remain concentrated in the U.S.

Street Address:

2121 Harrison St, Suite 500

City:

San Francisco

State/Province:

CA

Country:

USA

Hint's Global Presence

Nationwide, USA (Distributed Operations)

Address: Various remote locations and partner facilities

To support nationwide retail distribution, direct-to-consumer (DTC) shipping, and regional marketing efforts, ensuring Hint products are accessible to customers across the country. Corporate functions are primarily centralized at the San Francisco HQ.

Buying Intent Signals for Hint

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hint

As of April 2025, Hint' leadership includes:

Kara Goldin - Founder & CEO
Theo Goldin - Chief Operating Officer
Jim Holbrook - Chief Growth Officer
Martin Duff - Chief Revenue Officer

Investors of Hint

Hint has been backed by several prominent investors over the years, including:

Springboard Growth Capital
GingerBread Capital
Verlinvest
ACME Capital
Felicis Ventures
DAG Ventures
John Legend
Brooklyn Decker

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

In the past year, Hint has strengthened its executive team with strategic hires like a new Chief Growth Officer, while also seeing some transitions in leadership roles.

Departures

Blair Fobes, Blair Fobes departed from her position as Chief Marketing Officer.

New Appointments:

Jim Holbrook, Jim Holbrook was appointed as Hint's new Chief Growth Officer.

Technology (Tech Stack) used by Hint

Discover the tools Hint uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hint Email Formats and Examples

Hint's email formats can vary. A common pattern for companies is [first_initial][last]@[companydomain.com]. Another frequently observed format for Hint, especially for leadership, is [first]@[companydomain.com], such as kara@drinkhint.com.

flast@drinkhint.com

Format

kgoldin@drinkhint.com

Example

80%

Success rate

News and media

BevNETMay 8, 2024

Hint Launches New Peach Raspberry and Pineapple Grapefruit Flavors

Hint expanded its popular line of unsweetened flavored waters with the introduction of two new flavor combinations: Peach Raspberry and Pineapple Grapefruit. These new additions aim to provide consumers with more refreshing and healthy hydration options....more

FoodBev MediaOctober 12, 2023

Hint Appoints Jim Holbrook as New Chief Growth Officer

Hint Inc. announced the appointment of Jim Holbrook as its new Chief Growth Officer. Holbrook brings extensive experience from the food and beverage industry to spearhead Hint's growth initiatives and market expansion....more

PR NewswireJuly 19, 2023

Hint Water Achieves B Corp Certification, Reinforcing Commitment to Social and Environmental Standards

Hint Water, a leading unsweetened flavored water brand, announced it has officially become a Certified B Corporation, joining a global movement of companies using business as a force for good. This certification underscores Hint's dedication to meeting high standards of social and environmental performance, transparency, and accountability....more

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