Hint Inc. is an American beverage company founded by Kara Goldin in 2005. Headquartered in San Francisco, Hint is best known for its flagship product, Hint Water, an all-natural, unsweetened flavored water offered as a healthy alternative to sugary drinks. The company's mission is to help people live healthier lives by making it enjoyable to drink more water. Beyond its core water products, Hint has expanded its portfolio to include other health-conscious items such as Hint+ Vitamin, Hint Kick (caffeinated water), Hint Kids, and even a line of sunscreen and deodorant.
Serves as the central hub for Hint's executive leadership, marketing, product development, operations, and administrative functions.
The office is situated in a converted industrial building, reflecting a blend of modern functionality and the creative spirit of the Mission District. It's designed to be an open, collaborative workspace.
Hint's HQ fosters a dynamic, entrepreneurial, and health-conscious work environment. Employees often share a passion for the company's mission of promoting healthier lifestyles. The culture encourages innovation, collaboration, and a fast-paced approach to disrupting the beverage industry.
The San Francisco headquarters is significant as it's where Hint was conceptualized and has grown from a startup to a nationally recognized brand. Its location in a major innovation hub like SF aligns with its disruptive nature.
While Hint's primary market is the United States, where it has a strong national presence through retail partnerships and direct-to-consumer sales, the company has explored limited international expansion. Its products can occasionally be found in select international markets, such as Canada, through specific retailers or online platforms. However, its main operational focus and brand recognition remain concentrated in the U.S.
2121 Harrison St, Suite 500
San Francisco
CA
USA
Address: Various remote locations and partner facilities
To support nationwide retail distribution, direct-to-consumer (DTC) shipping, and regional marketing efforts, ensuring Hint products are accessible to customers across the country. Corporate functions are primarily centralized at the San Francisco HQ.
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As of April 2025, Hint' leadership includes:
Hint has been backed by several prominent investors over the years, including:
In the past year, Hint has strengthened its executive team with strategic hires like a new Chief Growth Officer, while also seeing some transitions in leadership roles.
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Hint's email formats can vary. A common pattern for companies is [first_initial][last]@[companydomain.com]. Another frequently observed format for Hint, especially for leadership, is [first]@[companydomain.com], such as kara@drinkhint.com.
flast@drinkhint.com
Format
kgoldin@drinkhint.com
Example
80%
Success rate
BevNET • May 8, 2024
Hint expanded its popular line of unsweetened flavored waters with the introduction of two new flavor combinations: Peach Raspberry and Pineapple Grapefruit. These new additions aim to provide consumers with more refreshing and healthy hydration options....more
FoodBev Media • October 12, 2023
Hint Inc. announced the appointment of Jim Holbrook as its new Chief Growth Officer. Holbrook brings extensive experience from the food and beverage industry to spearhead Hint's growth initiatives and market expansion....more
PR Newswire • July 19, 2023
Hint Water, a leading unsweetened flavored water brand, announced it has officially become a Certified B Corporation, joining a global movement of companies using business as a force for good. This certification underscores Hint's dedication to meeting high standards of social and environmental performance, transparency, and accountability....more
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