What Does Hill Holliday Do?

Total employees316
HeadquartersBoston
Founded1968

Hill Holliday is a renowned full-service advertising agency headquartered in Boston, Massachusetts, with a significant office in New York. Founded in 1968, the agency is known for its creative and effective marketing campaigns for a diverse range of national and global brands. Hill Holliday offers integrated services including brand strategy, creative development, digital marketing, media planning and buying, and analytics. They pride themselves on understanding consumer behavior and crafting compelling narratives that drive results. Hill Holliday is part of the Interpublic Group (IPG), one of the world's largest advertising and marketing services organizations. In late 2023, Hill Holliday announced a merger with The VIA Agency, aiming to create a New England independent powerhouse.

Where Is Hill Holliday's Headquarters?

HQ Function

Serves as the main hub for all agency operations, including executive leadership, strategic planning, creative development, client services, and administrative functions.

Notable Features:

Located in the historic Exchange Building, featuring modern interiors designed to foster collaboration and creativity, with a prime location in Boston's financial district.

Work Culture:

Characterized by a dynamic, creative, and collaborative environment that encourages innovation, strategic thinking, and a strong sense of community. It's known for a fast-paced atmosphere focused on delivering impactful client work.

HQ Significance:

The Boston headquarters represents Hill Holliday's deep roots in the city, its historical significance in the advertising industry, and its ongoing commitment to being a leading creative force on the East Coast.

Values Reflected in HQ: The headquarters reflects Hill Holliday's core values of creativity, excellence, strategic insight, and collaboration, evident in its choice of a landmark location and its functional, inspiring workspace design.

Location:

Hill Holliday primarily serves the North American market with robust capabilities for national campaigns. As part of Interpublic Group (IPG), it has access to a global network, enabling the agency to coordinate international campaigns and leverage market insights from around the world for clients with global needs.

Street Address:

53 State Street

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Hill Holliday Operate Around the World?

New York, NY, USA

Address: 100 W 33rd St, New York, NY 10001 (Representative IPG location; specific suite may vary)

Facilitates engagement with clients in major industries headquartered in New York (e.g., finance, media, fashion) and strengthens the agency's national presence and capabilities.

Buying Intent Signals for Hill Holliday

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hill Holliday? Meet the Executive Team

As of April 2025, Hill Holliday' leadership includes:

Karen Kaplan - Chair & CEO
Peter Nicholson - President
Kevin Dailor - Chief Creative Officer
Sandy Todesco - Chief Financial Officer
Shahin Edalati - Chief Digital and Technology Officer
Ayman Husain - EVP, Head of Strategy

Who's Investing in Hill Holliday?

Hill Holliday has been backed by several prominent investors over the years, including:

Interpublic Group (IPG)

What Leadership Changes Has Hill Holliday Seen Recently?

Hire2
Exits0

Hill Holliday has made key appointments to its leadership team in the past 12-18 months, strengthening its financial and production capabilities. No major executive departures have been publicly announced recently.

New Appointments:

Sandy Todesco, Sandy Todesco appointed as new CFO, responsible for financial strategy and operations.
Hilary Williams, Hilary Williams appointed as SVP, Head of Production, to lead and evolve the agency's production department.

What Technology (Tech Stack) Is Used byHill Holliday?

Discover the tools Hill Holliday uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hill Holliday Email Formats and Examples

Hill Holliday commonly utilizes standard corporate email formats for its employees. One of the frequently observed patterns is the first initial followed by the last name.

[first_initial][last_name]@hillholliday.com

Format

kkaplan@hillholliday.com

Example

90%

Success rate

What's the Latest News About Hill Holliday?

AdweekDecember 5, 2023

Hill Holliday and The VIA Agency to Merge, Creating a New England Independent Powerhouse

Hill Holliday announced its merger with Portland, Maine-based The VIA Agency. The combination aims to create a dominant independent agency in New England, leveraging the strengths of both entities....more

MediaPostJuly 19, 2023

Frontier Communications Taps Hill Holliday As Creative Agency Of Record

Frontier Communications selected Hill Holliday as its creative agency of record following a review. The agency is tasked with developing a new brand platform and supporting creative campaigns....more

Ad AgeMarch 28, 2023

Hill Holliday hires Sandy Todesco as chief financial officer

Hill Holliday appointed Sandy Todesco as its new Chief Financial Officer. Todesco joined from Arnold Worldwide and brings over 20 years of experience in agency finance....more

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