What Does HIJUP Do?

Total employees104
HeadquartersJakarta Selatan
Founded2011

Hijup is a pioneering Islamic fashion e-commerce platform based in Indonesia, established in 2011. It serves as a curated marketplace for Muslim women, offering a wide array of modest clothing, hijabs, accessories, and lifestyle products from local Indonesian designers and international brands. Hijup aims to make modest fashion accessible globally, empowering both consumers with stylish choices and designers by providing them a significant online retail channel. The platform is recognized for its role in popularizing contemporary modest fashion and supporting the growth of the halal lifestyle industry.

Where Is HIJUP's Headquarters?

HQ Function

The headquarters serves as the central command for Hijup's operations, including technology development, marketing, merchandising, customer service, and strategic partnerships.

Notable Features:

Likely a modern office space designed to foster collaboration and creativity, reflecting its status as a leading tech e-commerce company in the region. It would facilitate interaction between various departments critical to an online retail business.

Work Culture:

Hijup's work culture is expected to be dynamic, innovative, and fast-paced, typical of e-commerce startups. There's likely a strong emphasis on creativity, customer satisfaction, and embracing the values of Islamic fashion and entrepreneurship.

HQ Significance:

The Jakarta HQ is pivotal for its operations in Indonesia, one of the world's largest Muslim-majority countries and a key market for modest fashion. Its location allows access to a rich talent pool and a vibrant ecosystem of designers.

Values Reflected in HQ: The headquarters' operations likely reflect Hijup's core values of empowering women through fashion, supporting local creative talent, innovation in e-commerce, and commitment to the modest lifestyle community.

Location:

While its primary operations and headquarters are in Indonesia, Hijup has established a global reach through its e-commerce platform, shipping to customers in numerous countries. They have made efforts to expand into key international markets with significant Muslim populations, such as Malaysia and the UK, sometimes through local partnerships or representative offices. Their main global function is e-commerce fulfillment, international marketing, and sourcing designers globally.

Street Address:

Gedung Ratu Prabu 2, Lantai 3, Jl. TB Simatupang Kav. 20

City:

Jakarta Selatan

State/Province:

DKI Jakarta

Country:

Indonesia

Where Else Does HIJUP Operate Around the World?

London, United Kingdom

Address: Kemp House, 152-160 City Road, London, EC1V 2NX (Registered office for Hijup UK Limited, may not be an operational office)

To facilitate entry and growth within the UK and European modest fashion market, connecting with local designers and customers.

Kuala Lumpur, Malaysia

Address: Previously listed an office, but current specific address and operational status require confirmation. Likely focused on Southeast Asian expansion.

To strengthen Hijup's presence in Southeast Asia and provide localized services to Malaysian customers and designers.

Buying Intent Signals for HIJUP

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HIJUP? Meet the Executive Team

As of April 2025, HIJUP' leadership includes:

Diajeng Lestari - Founder & Chief Executive Officer
Achmad Zaky - Commissioner (Co-founder of Bukalapak, early investor/advisor)
Hanna Faridl - Chief Community Officer (Co-founder)

Who's Investing in HIJUP?

HIJUP has been backed by several prominent investors over the years, including:

500 Global (formerly 500 Startups)
Fenox Venture Capital
Skystar Capital
Emtek Group (via KMK Online)
CyberAgent Capital
Transcosmos Inc.

What Leadership Changes Has HIJUP Seen Recently?

Hire0
Exits0

Public information on specific executive hires or exits at Hijup within the last 12 months is limited. Startup executive teams, especially at the C-suite level below the founders, can see changes that are not always widely publicized unless very high-profile.

What Technology (Tech Stack) Is Used byHIJUP?

Discover the tools HIJUP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HIJUP Email Formats and Examples

Hijup likely utilizes common corporate email structures for its employees. Based on standard practices for tech companies, formats such as [first_initial][last]@hijup.com or [first].[last]@hijup.com are probable.

[first].[last]@hijup.com or [first]@hijup.com

Format

diajeng.lestari@hijup.com

Example

70%

Success rate

What's the Latest News About HIJUP?

Tech in AsiaOctober 26, 2022

Hijup nets new funds to grow modest fashion ecommerce biz

Indonesian modest fashion ecommerce firm Hijup has raised an undisclosed amount of fresh funding from local conglomerate Emtek Group, Japanese firm Transcosmos, and several other investors. The company plans to use the new capital for market expansion and tech development....more

DailySocial.idFebruary 15, 2019

HijUp Umumkan Perolehan Investasi Baru dari Emtek dan Transcosmos

HijUp announced securing new investment from existing investors Emtek Group and Transcosmos Inc., along with several other strategic investors. The funding is aimed at strengthening HijUp's position as a leader in the Muslim fashion e-commerce market....more

e27August 8, 2017

HijUp raises multi-million dollar funding led by Transcosmos, EMTEK Group

Indonesian modest fashion e-commerce startup HijUp announced that it has raised a seven-digit pre-Series B funding round led by Transcosmos Inc. Japan and EMTEK Group. Existing investors such as Fenox VC, 500 Startups, and SkyStar Capital also participated....more

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