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Hijup is a pioneering Islamic fashion e-commerce platform based in Indonesia, established in 2011. It serves as a curated marketplace for Muslim women, offering a wide array of modest clothing, hijabs, accessories, and lifestyle products from local Indonesian designers and international brands. Hijup aims to make modest fashion accessible globally, empowering both consumers with stylish choices and designers by providing them a significant online retail channel. The platform is recognized for its role in popularizing contemporary modest fashion and supporting the growth of the halal lifestyle industry.
The headquarters serves as the central command for Hijup's operations, including technology development, marketing, merchandising, customer service, and strategic partnerships.
Likely a modern office space designed to foster collaboration and creativity, reflecting its status as a leading tech e-commerce company in the region. It would facilitate interaction between various departments critical to an online retail business.
Hijup's work culture is expected to be dynamic, innovative, and fast-paced, typical of e-commerce startups. There's likely a strong emphasis on creativity, customer satisfaction, and embracing the values of Islamic fashion and entrepreneurship.
The Jakarta HQ is pivotal for its operations in Indonesia, one of the world's largest Muslim-majority countries and a key market for modest fashion. Its location allows access to a rich talent pool and a vibrant ecosystem of designers.
While its primary operations and headquarters are in Indonesia, Hijup has established a global reach through its e-commerce platform, shipping to customers in numerous countries. They have made efforts to expand into key international markets with significant Muslim populations, such as Malaysia and the UK, sometimes through local partnerships or representative offices. Their main global function is e-commerce fulfillment, international marketing, and sourcing designers globally.
Gedung Ratu Prabu 2, Lantai 3, Jl. TB Simatupang Kav. 20
Jakarta Selatan
DKI Jakarta
Indonesia
Address: Kemp House, 152-160 City Road, London, EC1V 2NX (Registered office for Hijup UK Limited, may not be an operational office)
To facilitate entry and growth within the UK and European modest fashion market, connecting with local designers and customers.
Address: Previously listed an office, but current specific address and operational status require confirmation. Likely focused on Southeast Asian expansion.
To strengthen Hijup's presence in Southeast Asia and provide localized services to Malaysian customers and designers.
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As of April 2025, HIJUP' leadership includes:
HIJUP has been backed by several prominent investors over the years, including:
Public information on specific executive hires or exits at Hijup within the last 12 months is limited. Startup executive teams, especially at the C-suite level below the founders, can see changes that are not always widely publicized unless very high-profile.
Discover the tools HIJUP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hijup likely utilizes common corporate email structures for its employees. Based on standard practices for tech companies, formats such as [first_initial][last]@hijup.com or [first].[last]@hijup.com are probable.
[first].[last]@hijup.com or [first]@hijup.com
Format
diajeng.lestari@hijup.com
Example
70%
Success rate
Tech in Asia • October 26, 2022
Indonesian modest fashion ecommerce firm Hijup has raised an undisclosed amount of fresh funding from local conglomerate Emtek Group, Japanese firm Transcosmos, and several other investors. The company plans to use the new capital for market expansion and tech development....more
DailySocial.id • February 15, 2019
HijUp announced securing new investment from existing investors Emtek Group and Transcosmos Inc., along with several other strategic investors. The funding is aimed at strengthening HijUp's position as a leader in the Muslim fashion e-commerce market....more
e27 • August 8, 2017
Indonesian modest fashion e-commerce startup HijUp announced that it has raised a seven-digit pre-Series B funding round led by Transcosmos Inc. Japan and EMTEK Group. Existing investors such as Fenox VC, 500 Startups, and SkyStar Capital also participated....more
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