What Does HighLevel Do?

Total employees1551
HeadquartersDallas
Founded2018

HighLevel is an all-in-one, white-label sales and marketing platform meticulously designed for marketing agencies, entrepreneurs, and small businesses. Launched in 2018, its mission is to empower users by consolidating a comprehensive suite of tools—including CRM, email and SMS marketing, funnel building, call tracking, appointment scheduling, and reputation management—into a single, intuitive system. HighLevel enables agencies to streamline their operations, enhance client results, and effectively scale their business by offering a robust platform that can be branded as their own.

Where Is HighLevel's Headquarters?

HighLevel officeHighLevel officeHighLevel officeHighLevel office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the company's registered corporate address, administrative hub, and a potential meeting point for leadership and Dallas-based team members. It supports key functions like legal, finance, and operational oversight.

Notable Features:

The Dallas office is situated in a commercial office building, providing modern amenities. Given HighLevel's remote-first approach, it functions more as a corporate anchor and optional workspace rather than a traditional, densely populated headquarters.

Work Culture:

HighLevel champions a global remote-first work culture, emphasizing flexibility and autonomy. The Dallas location offers a voluntary, collaborative physical space for local employees, aligning with the company's modern and adaptable work philosophy.

HQ Significance:

The Dallas headquarters establishes a formal corporate presence in a significant U.S. business hub, anchoring its administrative and strategic operations while supporting a globally distributed workforce.

Values Reflected in HQ: The choice of a flexible-use headquarters, combined with a strong remote-first policy, underscores HighLevel's values of adaptability, efficiency, employee trust, and a forward-thinking approach to work.

Location:

HighLevel supports a vast global customer base of marketing agencies and businesses through its cloud-based platform. The company offers 24/7 customer support and extensive online resources accessible from anywhere in the world. While the platform is primarily English-based, its versatile tools are utilized by users internationally to manage client interactions, automate marketing campaigns, and grow their businesses across diverse geographical markets. Its remote-first employee structure also means its team members are distributed globally, contributing to a worldwide operational footprint.

Street Address:

400 N St Paul St, Ste 950

City:

Dallas

State/Province:

Texas

Country:

USA

Where Else Does HighLevel Operate Around the World?

Newport Beach, California/USA

Address: Newport Beach, CA, USA. Operates as a flexible hub; specific street address not broadly publicized.

Facilitates in-person collaboration for employees in the Southern California region and serves as a physical touchpoint, enhancing local team cohesion and company presence.

Buying Intent Signals for HighLevel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HighLevel? Meet the Executive Team

As of April 2025, HighLevel' leadership includes:

Shaun Clark - Co-Founder & CEO
Varun Vairavan - Co-Founder & CPO/COO
Robin Alex - Co-Founder & CTO

Who's Investing in HighLevel?

HighLevel has been backed by several prominent investors over the years, including:

PeakEquity Partners
Elephant

What Leadership Changes Has HighLevel Seen Recently?

Hire0
Exits0

HighLevel's executive leadership, primarily composed of its co-founders, has demonstrated stability over the last 12 months. No major C-suite level new hires from outside the company or departures have been publicly announced, indicating continuity in strategic direction as the company focuses on scaling its operations and teams.

What Technology (Tech Stack) Is Used byHighLevel?

Discover the tools HighLevel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HighLevel Email Formats and Examples

HighLevel primarily uses the [first name]@[domain] email format for its employees. This is a common pattern among modern tech companies.

[first]@gohighlevel.com

Format

shaun@gohighlevel.com

Example

98%

Success rate

What's the Latest News About HighLevel?

G2.com / HighLevel • February 7, 2024

HighLevel Recognized as #1 Fastest Growing Product in G2's 2024 Best Software Awards

HighLevel secured the top spot in G2's 2024 Best Software Awards for Fastest Growing Products, underscoring its significant market traction, rapid user adoption, and high customer satisfaction within the competitive marketing automation and CRM landscape....more

HighLevel Changelog / Blog • November 1, 2023

HighLevel Introduces 'Eliza', an AI Chatbot, to Revolutionize Customer Interactions

HighLevel announced the beta release of Eliza, an AI-powered chatbot integrated into its platform. Eliza is designed to automate customer conversations, qualify leads, and schedule appointments, further enhancing the all-in-one capabilities for its users....more

PR Newswire • September 26, 2023

HighLevel Secures $60 Million Growth Investment Led by PeakEquity Partners

HighLevel announced it had raised $60 million in a strategic growth investment round. The funding was led by PeakEquity Partners with continued participation from existing investor Elephant, aimed at accelerating product innovation and expanding market reach....more

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