What Does Hiebing Do?

Total employees177
HeadquartersMadison
Founded1981

Hiebing is an independent, full-service marketing and advertising agency headquartered in Madison, Wisconsin. Founded in 1983, the agency leverages data-informed insights and creative excellence to develop impactful marketing strategies that connect brands with their target audiences and achieve measurable business results. Hiebing's philosophy centers on 'moving people' by understanding human behavior and crafting compelling brand stories across a multitude of channels.

Where Is Hiebing's Headquarters?

HQ Function

Serves as the primary operational and creative hub for the agency, housing all core departments including strategy, creative, client services, media, production, and administration.

Notable Features:

The office is designed to foster collaboration and innovation, likely featuring open workspaces, dedicated project rooms, modern technology infrastructure, and client presentation facilities. Its downtown location offers accessibility and proximity to local amenities.

Work Culture:

Hiebing cultivates a work environment that is collaborative, curious, and results-oriented. Employees are encouraged to be insightful and passionate, working together to solve client challenges and produce outstanding work. The culture values both strategic thinking and creative execution.

HQ Significance:

The Madison headquarters is the nerve center of Hiebing, embodying the agency's history, culture, and commitment to its clients. It's where brand strategies are born and award-winning campaigns are developed.

Values Reflected in HQ: The headquarters' design and operational ethos likely reflect Hiebing's core values such as creativity, strategic rigor, collaboration, client partnership, and a drive for tangible results.

Location:

Hiebing is primarily based in the United States with its headquarters in Madison, Wisconsin. While they serve clients with national reach and their digital capabilities allow for global campaign support, they do not maintain a network of physical international offices. Their focus is on delivering impactful marketing solutions from their central U.S. hub.

Street Address:

315 Wisconsin Avenue

City:

Madison

State/Province:

Wisconsin

Country:

USA

Where Else Does Hiebing Operate Around the World?

No additional office locations available.

Buying Intent Signals for Hiebing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hiebing? Meet the Executive Team

As of April 2025, Hiebing' leadership includes:

Dave Florin - Chief Executive Officer
Sean Frazier - President
Becky Ihm - Chief Strategy Officer
Scott Lynch - Chief Creative Officer
Megan Jurgella - Chief Client Officer
Liz Fertitta - Chief Media Officer

Who's Investing in Hiebing?

Hiebing has been backed by several prominent investors over the years, including:

Hiebing is an independently owned agency. Information regarding specific private investors or ownership structure is not publicly disclosed.

What Leadership Changes Has Hiebing Seen Recently?

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or departures announced at Hiebing within the last 12 months. The leadership team appears to be stable.

What Technology (Tech Stack) Is Used byHiebing?

Discover the tools Hiebing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hiebing Email Formats and Examples

Hiebing's email format typically follows common professional patterns. Understanding these patterns can be useful for reaching out to their team members.

The most commonly observed email format for Hiebing is [first_initial][last]@hiebing.com.

Format

jdoe@hiebing.com

Example

85%

Success rate

What's the Latest News About Hiebing?

Hiebing NewsOctober 16, 2023

Hiebing Launches New Campaign for St. Louis Children’s Hospital Focusing on Unity

Hiebing unveiled its latest campaign for St. Louis Children’s Hospital, emphasizing the theme of togetherness in overcoming challenges, showcased through poignant storytelling and visuals....more

Hiebing NewsJune 7, 2023

Hiebing Wins Gold and Silver at The Telly Awards for Work with Toppers Pizza and Schneider

Hiebing announced it received a Gold Telly Award for its 'Unite the Night' campaign for Toppers Pizza and a Silver Telly Award for its 'See the Bigger Picture' campaign for Schneider, recognizing excellence in video and television across all screens....more

Hiebing NewsMay 1, 2023

Hiebing and Culver's Mark Decade-Long Partnership with 'Welcome to Delicious' Campaign

Hiebing and client Culver's celebrated the 10th anniversary of their successful 'Welcome to Delicious' brand campaign, highlighting a decade of collaboration and impactful marketing for the popular restaurant chain....more

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