hhgregg, originally founded in 1955, was a well-known American retailer specializing in home appliances, consumer electronics, and furniture. After decades of operation with numerous brick-and-mortar stores across several states, the company faced financial difficulties, leading to a Chapter 11 bankruptcy filing in March 2017 and the subsequent closure of all physical locations. Later in 2017, the hhgregg brand and intellectual property were acquired by Strategic Marks LLC, and the company was relaunched as an online-only retailer. Today, hhgregg.com continues to offer a range of appliances, electronics, and home goods, focusing on an e-commerce model to serve customers across the United States.
Oversees e-commerce operations, digital marketing, brand management, customer service, and logistics for the online hhgregg brand.
Primarily a digital infrastructure; physical presence is focused on administrative offices of the parent company and potentially third-party warehousing, not open to the public.
Likely a lean, agile, and tech-focused environment typical of e-commerce businesses and brand management firms, emphasizing digital strategy, brand revival, and customer experience.
The current operational base is significant for managing the revived hhgregg brand entirely through its online platform under new ownership.
Currently, hhgregg operates as an online retailer primarily serving customers within the United States. Its global presence is mainly limited to sourcing products internationally, but its sales and direct operations are focused on the U.S. market.
Not publicly disclosed (Operations managed by Strategic Marks LLC)
Pleasant Hill (Operational base of parent company)
CA
United States
Address: hhgregg operates primarily as an online retailer.
Focuses on nationwide e-commerce distribution rather than maintaining multiple regional offices.
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As of April 2025, hhgregg' leadership includes:
hhgregg has been backed by several prominent investors over the years, including:
Public information on executive hires or exits specifically for the hhgregg brand, operated by Strategic Marks LLC, in the last 12 months is limited, as it's a privately managed entity. Significant executive news largely predates its 2017 relaunch under new ownership.
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Specific corporate email formats for hhgregg under its current management (Strategic Marks LLC) are not publicly detailed. For customer interactions, hhgregg utilizes dedicated customer service email addresses accessible through its official website.
Primarily uses functional email addresses like service@hhgregg.com for customer support. Individual corporate email patterns for hhgregg personnel within Strategic Marks are not publicly known.
Format
service@hhgregg.com
Example
N/A (Predicting success for non-public corporate formats is unreliable; use official contact channels for communication)%
Success rate
Indianapolis Business Journal • August 16, 2017
Following its bankruptcy and closure of all physical stores, the hhgregg brand and intellectual property were acquired, and the company was relaunched by Strategic Marks LLC as an online-only retailer in August 2017. The new hhgregg.com aims to serve customers nationwide with appliances, electronics, and furniture....more
Forbes • October 26, 2017
Ellia Kassoff, CEO of Strategic Marks, discussed the company's strategy of acquiring and relaunching defunct retail brands, including hhgregg, as online ventures. The focus is on leveraging existing brand recognition while adopting a lean e-commerce model to compete in the modern retail landscape....more
Reuters • March 6, 2017
Appliance and electronics retailer hhgregg Inc filed for Chapter 11 bankruptcy protection in March 2017, facing mounting losses and intense competition from online and big-box retailers. The company announced plans to close its 88 distribution centers and 220 stores, which ultimately led to full liquidation of the original company's assets....more
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