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HFM
What Does HFM Do?
HFM, formerly known as HotForex, is an internationally acclaimed multi-asset broker providing online trading services for Forex and CFDs on commodities, indices, shares, energies, ETFs, and cryptocurrencies to both retail and institutional clients. Established in 2010, HFM has grown to become a global brand, recognized for its client-centric approach, diverse trading instruments (over 500), advanced trading platforms (like MT4, MT5, and the HFM App), and commitment to regulatory compliance across various jurisdictions. The company emphasizes providing a secure, transparent, and technologically advanced trading environment for its users worldwide, boasting over 3.5 million live accounts opened and multiple industry awards.
Where Is HFM's Headquarters?
HQ Function
Serves as a key operational and regulatory hub for European clients, overseeing brokerage services, client support, compliance, technology infrastructure, and business development within the region.
Notable Features:
Situated in a modern office tower, reflecting HFM's professional image and commitment to a high-standard working environment. Likely features advanced trading infrastructure, secure data centers, and collaborative workspaces.
Work Culture:
A dynamic, fast-paced, and multicultural environment typical of the global financial technology and online trading industry. Emphasis on customer service excellence, technological innovation, continuous learning, teamwork, and strict adherence to regulatory standards.
HQ Significance:
Cyprus is a significant hub for Forex and CFD brokers due to its EU membership (providing MiFID II passporting capabilities) and an established regulatory framework under CySEC. This location allows HFM to effectively serve the European market and underscores its commitment to operating under stringent regulatory oversight.
Values Reflected in HQ: The choice of a modern, well-equipped office in a recognized financial jurisdiction reflects HFM's values of professionalism, security, technological advancement, client focus, transparency, and commitment to regulatory compliance.
Location:
HFM operates globally, serving clients in over 180 countries through its various regulated entities. The company supports a worldwide clientele by offering multi-lingual customer support (in over 27 languages, often available 24/5), access to a wide array of trading instruments (including Forex, commodities, indices, shares, ETFs, bonds, and cryptocurrencies), multiple advanced trading platforms (MT4, MT5, HFM Platform), secure account management systems, diverse payment processing options, comprehensive market analysis, and extensive educational resources. HFM's global strategy focuses on regulatory compliance in each region it operates, tailoring services to meet local market needs and preferences.
Street Address:
Spyrou Kyprianou 50, Irida 3 Tower, 10th Floor
City:
Larnaca
State/Province:
Larnaca District
Country:
Cyprus
Where Else Does HFM Operate Around the World?
Dubai, UAE
Address: Office 406, Liberty House, DIFC, P.O. Box 506955, Dubai, UAE (HF Markets (DIFC) Ltd.)
To expand HFM's footprint in the burgeoning MENA financial market, offering tailored brokerage services, premium client support, and access to global markets, leveraging Dubai's status as a major international financial center.
Johannesburg, South Africa
Address: Katherine & West Suite 18 Second floor, 114 West Street, Sandton, Johannesburg, 2031 (HFM Pty Ltd)
To cater to the increasing demand for accessible and reliable online trading services in Africa, offering localized support, educational resources, and products compliant with regional regulations, and utilizing South Africa's position as a key financial gateway to the continent.
London, United Kingdom
Address: Bloomsbury Square, London, WC1A 2RL, United Kingdom (HF Markets (UK) Ltd)
To serve the sophisticated UK trading market, offering a comprehensive suite of trading products and platforms while adhering to one of the world's most respected regulatory frameworks, thereby enhancing trust and credibility.
Buying Intent Signals for HFM
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading HFM? Meet the Executive Team
As of April 2025, HFM' leadership includes:
Who's Investing in HFM?
HFM has been backed by several prominent investors over the years, including:
What Leadership Changes Has HFM Seen Recently?
As a privately held group, HFM (HF Markets Group) does not frequently publicize internal executive movements unless they are of substantial strategic importance. Based on publicly available information and news searches covering the last 12-18 months, there have been no major C-suite level hires or departures announced for the core group leadership. The company maintains a stable and experienced leadership team.
What Technology (Tech Stack) Is Used byHFM?
Discover the tools HFM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
HFM Email Formats and Examples
HFM, as part of the HF Markets Group, likely utilizes standard corporate email formats for communication. While exact internal structures can vary, common patterns in the financial industry involve combinations of first name, last name, and initials.
Common formats include [first].[last]@hfm.com (e.g., john.doe@hfm.com) or [firstinitial][last]@hfm.com (e.g., jdoe@hfm.com). For specific entities, the domain might change (e.g., @hfmarkets.com).
Format
support@hfm.com (official support email, demonstrating domain usage)
Example
80%
Success rate
What's the Latest News About HFM?
HFM Official Website / Industry Award Portals • October 26, 2023
HFM Wins 'Best Forex Broker Africa 2023' by Global Business Review Magazine
HFM was honored with the 'Best Forex Broker Africa 2023' award by Global Business Review Magazine, recognizing its outstanding services, client satisfaction, and significant presence in the African financial markets. This award underscores HFM's commitment to providing top-tier trading solutions to its African clientele....more
HFM Official Website / Financial Industry News • May 15, 2023
HFM Expands Offering with 0% Swap Charges on Key Gold Pairs and 0% Commission on ETFs
HFM announced significant enhancements to its trading conditions, introducing 0% swap charges on popular Gold (XAUUSD) pairs and 0% commission on trading Exchange Traded Funds (ETFs). This move aims to provide more cost-effective trading opportunities for its clients globally....more
Finance Magnates / Multiple Financial News Outlets • May 24, 2022 (Relevance extends due to brand establishment)
HotForex Undergoes Major Rebrand to Become HFM
Prominent multi-asset broker HotForex officially rebranded to HFM. This strategic change reflects the company's growth, its expanded range of financial products beyond forex, and its vision for a unified global brand identity, aiming to better serve its international client base with a modern and comprehensive trading experience....more
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