What Does HFF Do?

Total employees1350
HeadquartersDallas
Founded

HFF (Holiday Fenoglio Fowler, L.P.) was a leading provider of commercial real estate capital markets transaction services, including debt placement, investment advisory, equity placement, funds marketing, M&A and corporate advisory, loan sales, and loan servicing. Founded with roots tracing back to 1982, HFF grew into a major national player with a strong reputation for its client-focused approach and deep market knowledge. On July 1, 2019, HFF was acquired by JLL (Jones Lang LaSalle Incorporated) in a landmark deal valued at approximately $1.8 billion. This strategic acquisition significantly enhanced JLL's Capital Markets business, integrating HFF's extensive network and expertise. While HFF no longer operates as an independent entity, its legacy continues within JLL's expanded platform.

Where Is HFF's Headquarters?

HQ Function

Served as a major operational hub, housing executive leadership, and facilitating key capital markets transactions, client relations, and strategic planning for the firm.

Notable Features:

Located in the Class A+ One Victory Park tower, known for its modern architecture, high-quality finishes, and panoramic city views. The office likely featured collaborative workspaces and advanced technology infrastructure suitable for a leading financial services firm.

Work Culture:

HFF was known for a client-centric, entrepreneurial, and highly collaborative work culture. Employees were characterized as driven, analytical, and focused on delivering exceptional results in the competitive commercial real estate finance sector.

HQ Significance:

The Dallas office, along with other strategic locations like Pittsburgh and New York, was central to HFF's national operations, deal origination, and maintaining its leadership position in the commercial real estate capital markets advisory space before its integration with JLL.

Values Reflected in HQ: The choice of a modern, high-profile location in a key business district reflected HFF's commitment to professionalism, excellence, and its status as a leading firm in the industry.

Location:

Prior to its acquisition by JLL, HFF primarily operated across the United States with 26 offices. While its direct office presence was U.S.-focused, HFF had a significant track record of facilitating international capital flows into U.S. commercial real estate. The firm also maintained an office in London (HFF Securities Limited), which was authorized and regulated by the Financial Conduct Authority, to extend its reach for investment advisory and equity placement services, connecting U.S. opportunities with European and Middle Eastern capital sources.

Street Address:

2323 Victory Avenue, Suite 1200 (One Victory Park)

City:

Dallas

State/Province:

Texas

Country:

USA

Where Else Does HFF Operate Around the World?

New York, New York, USA

Address: GM Building, 767 Fifth Avenue, New York, NY (One of their prominent NY locations)

Served the Northeast U.S. region, connecting institutional investors, international capital, and property owners for significant capital market activities.

Los Angeles, California, USA

Address: 10250 Constellation Blvd, Suite 2400, Los Angeles, CA 90067 (Example prominent LA location)

Facilitated real estate investment and financing throughout California and the broader Western U.S. markets, a critical region for commercial real estate activity.

Pittsburgh, Pennsylvania, USA

Address: One PPG Place, Suite 1500, Pittsburgh, PA 15222 (Historic roots and significant office)

Served the Mid-Atlantic and Midwest regions, and provided crucial operational support for the entire HFF platform.

Buying Intent Signals for HFF

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HFF? Meet the Executive Team

As of April 2025, HFF' leadership includes:

Mark D. Gibson - Chief Executive Officer, HFF Inc. and Vice Chairman, HFF LP
Joe B. Thornton, Jr. - President, HFF Inc. and Managing Partner, HFF LP
Gregory R. Conley - Chief Financial Officer, HFF Inc.
Nancy O. Goodson - Chief Operating Officer, HFF Inc. and President, HFF Services LP

Who's Investing in HFF?

HFF has been backed by several prominent investors over the years, including:

As a publicly traded company on the New York Stock Exchange (NYSE: HF) from 2007 until its acquisition by JLL in 2019, HFF's investors primarily consisted of institutional asset managers, mutual funds, and individual shareholders. Common major institutional holders included firms like The Vanguard Group, BlackRock, and Fidelity Management & Research (FMR), typical for publicly listed U.S. companies.

What Leadership Changes Has HFF Seen Recently?

Hire0
Exits0

HFF was acquired by JLL on July 1, 2019, and ceased to operate as an independent entity. Consequently, there have been no executive hires or exits for HFF in the last 12 months. The information below details key leadership transitions that occurred as part of the JLL acquisition in 2019, where HFF leadership was integrated into JLL.

What Technology (Tech Stack) Is Used byHFF?

Discover the tools HFF uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HFF Email Formats and Examples

Prior to its acquisition by JLL in 2019, HFF, L.P. (Holliday Fenoglio Fowler, L.P.) typically used an email format based on employee names. The most commonly observed format was the first initial of the first name followed by the full last name.

[first_initial][last]@hfflp.com

Format

jsmith@hfflp.com

Example

70%

Success rate

What's the Latest News About HFF?

PR Newswire / JLLJuly 1, 2019

JLL Completes Acquisition of HFF

JLL (NYSE: JLL) announced it has closed the acquisition of HFF (NYSE: HF), a leading commercial real estate capital markets intermediary. The $1.8 billion transaction significantly boosts JLL's Capital Markets business and augments its ability to serve clients with a broader range of services and expertise. HFF's 1,050 employees joined JLL, with former HFF CEO Mark Gibson becoming CEO, Capital Markets, Americas for JLL....more

JLL News / Business WireMarch 19, 2019

JLL to Acquire HFF, Creating Leading Capital Markets Platform

JLL (NYSE: JLL) and HFF, Inc. (NYSE: HF) announced they entered into a definitive agreement for JLL to acquire all outstanding shares of HFF in a cash and stock transaction. The deal aimed to combine HFF's leading capital markets advisory services with JLL's global platform....more

Reuters / MarketWatch (archived)April 24, 2007

HFF, Inc. Prices Initial Public Offering at $22 a Share

HFF Inc., a provider of commercial real estate financial services, priced its initial public offering of 11.4 million shares at $22 each, at the top of its expected range. The shares began trading on the New York Stock Exchange under the symbol 'HF', marking a significant expansion phase for the company....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including HFF, are just a search away.