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HFF (Holiday Fenoglio Fowler, L.P.) was a leading provider of commercial real estate capital markets transaction services, including debt placement, investment advisory, equity placement, funds marketing, M&A and corporate advisory, loan sales, and loan servicing. Founded with roots tracing back to 1982, HFF grew into a major national player with a strong reputation for its client-focused approach and deep market knowledge. On July 1, 2019, HFF was acquired by JLL (Jones Lang LaSalle Incorporated) in a landmark deal valued at approximately $1.8 billion. This strategic acquisition significantly enhanced JLL's Capital Markets business, integrating HFF's extensive network and expertise. While HFF no longer operates as an independent entity, its legacy continues within JLL's expanded platform.
Served as a major operational hub, housing executive leadership, and facilitating key capital markets transactions, client relations, and strategic planning for the firm.
Located in the Class A+ One Victory Park tower, known for its modern architecture, high-quality finishes, and panoramic city views. The office likely featured collaborative workspaces and advanced technology infrastructure suitable for a leading financial services firm.
HFF was known for a client-centric, entrepreneurial, and highly collaborative work culture. Employees were characterized as driven, analytical, and focused on delivering exceptional results in the competitive commercial real estate finance sector.
The Dallas office, along with other strategic locations like Pittsburgh and New York, was central to HFF's national operations, deal origination, and maintaining its leadership position in the commercial real estate capital markets advisory space before its integration with JLL.
Prior to its acquisition by JLL, HFF primarily operated across the United States with 26 offices. While its direct office presence was U.S.-focused, HFF had a significant track record of facilitating international capital flows into U.S. commercial real estate. The firm also maintained an office in London (HFF Securities Limited), which was authorized and regulated by the Financial Conduct Authority, to extend its reach for investment advisory and equity placement services, connecting U.S. opportunities with European and Middle Eastern capital sources.
2323 Victory Avenue, Suite 1200 (One Victory Park)
Dallas
Texas
USA
Address: GM Building, 767 Fifth Avenue, New York, NY (One of their prominent NY locations)
Served the Northeast U.S. region, connecting institutional investors, international capital, and property owners for significant capital market activities.
Address: 10250 Constellation Blvd, Suite 2400, Los Angeles, CA 90067 (Example prominent LA location)
Facilitated real estate investment and financing throughout California and the broader Western U.S. markets, a critical region for commercial real estate activity.
Address: One PPG Place, Suite 1500, Pittsburgh, PA 15222 (Historic roots and significant office)
Served the Mid-Atlantic and Midwest regions, and provided crucial operational support for the entire HFF platform.
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As of April 2025, HFF' leadership includes:
HFF has been backed by several prominent investors over the years, including:
HFF was acquired by JLL on July 1, 2019, and ceased to operate as an independent entity. Consequently, there have been no executive hires or exits for HFF in the last 12 months. The information below details key leadership transitions that occurred as part of the JLL acquisition in 2019, where HFF leadership was integrated into JLL.
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Prior to its acquisition by JLL in 2019, HFF, L.P. (Holliday Fenoglio Fowler, L.P.) typically used an email format based on employee names. The most commonly observed format was the first initial of the first name followed by the full last name.
[first_initial][last]@hfflp.com
Format
jsmith@hfflp.com
Example
70%
Success rate
PR Newswire / JLL • July 1, 2019
JLL (NYSE: JLL) announced it has closed the acquisition of HFF (NYSE: HF), a leading commercial real estate capital markets intermediary. The $1.8 billion transaction significantly boosts JLL's Capital Markets business and augments its ability to serve clients with a broader range of services and expertise. HFF's 1,050 employees joined JLL, with former HFF CEO Mark Gibson becoming CEO, Capital Markets, Americas for JLL....more
JLL News / Business Wire • March 19, 2019
JLL (NYSE: JLL) and HFF, Inc. (NYSE: HF) announced they entered into a definitive agreement for JLL to acquire all outstanding shares of HFF in a cash and stock transaction. The deal aimed to combine HFF's leading capital markets advisory services with JLL's global platform....more
Reuters / MarketWatch (archived) • April 24, 2007
HFF Inc., a provider of commercial real estate financial services, priced its initial public offering of 11.4 million shares at $22 each, at the top of its expected range. The shares began trading on the New York Stock Exchange under the symbol 'HF', marking a significant expansion phase for the company....more
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