What Does Heyo Do?

Total employees16
HeadquartersBlacksburg
Founded2010

Heyo, originally Lujure, was a popular platform designed to help small to medium-sized businesses create engaging social media contests, sweepstakes, and campaigns, primarily for Facebook, mobile, and web. Its goal was to simplify social media marketing, enabling users to easily generate leads, drive traffic, and boost audience engagement without needing extensive technical skills. After its acquisition by Votigo in 2015, and Votigo's subsequent integration into Ignite Social Media, Heyo's technology continues to be part of a broader suite of social media marketing tools.

Where Is Heyo's Headquarters?

HQ Function

Historically, this location served as the primary hub for Heyo's product development, engineering, marketing, and administrative operations when it was an independent company.

Notable Features:

Located within the Virginia Tech Corporate Research Center (VTCRC), a well-known hub for technology startups and innovation, providing access to university resources and a collaborative environment.

Work Culture:

As a startup, Heyo's work culture was likely dynamic, fast-paced, and innovative, with a strong focus on product development and customer acquisition in the competitive social media marketing landscape.

HQ Significance:

The Blacksburg headquarters was significant as the birthplace of Heyo (and its predecessor Lujure), where its core platform was developed and initial growth was fostered. Post-acquisition, its operational significance as a standalone Heyo HQ ceased.

Values Reflected in HQ: Historically, the location and startup nature would reflect values such as innovation, agility, entrepreneurship, and a focus on leveraging technology to solve marketing challenges.

Location:

As a SaaS (Software as a Service) platform, Heyo's tools for creating social media campaigns were accessible to users globally with an internet connection. While its primary market focus was North America, businesses from various regions could utilize its services. Support and operations were centralized, typical for a platform of its nature. Its global reach is now part of Ignite Social Media's broader international capabilities.

Street Address:

1715 Pratt Drive (Virginia Tech Corporate Research Center)

City:

Blacksburg

State/Province:

Virginia

Country:

United States

Where Else Does Heyo Operate Around the World?

N/A - Operations Integrated

Address: N/A

N/A

Buying Intent Signals for Heyo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Heyo? Meet the Executive Team

As of April 2025, Heyo' leadership includes:

Nathan Latka - Founder & Former CEO
Brandon Lucas - Co-founder & Former CTO

Who's Investing in Heyo?

Heyo has been backed by several prominent investors over the years, including:

500 Startups
Virginia Tech Intellectual Properties (VTIP)
Center for Innovative Technology (CIT) GAP Funds

What Leadership Changes Has Heyo Seen Recently?

Hire0
Exits0

Given Heyo's acquisition by Votigo in 2015 and subsequent integration into Ignite Social Media, there have been no publicly reported executive hires or exits specifically for 'Heyo' as a standalone entity in the last 12 months. Leadership changes would occur within the parent company's structure.

What Technology (Tech Stack) Is Used byHeyo?

Discover the tools Heyo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Heyo Email Formats and Examples

Historical email formats for Heyo (when it operated independently) are not officially published and are likely no longer active due to its acquisitions. Common startup formats like [first].[last]@heyo.com or [first_initial][last]@heyo.com might have been used. For current inquiries related to Heyo's platform, contacting Ignite Social Media or Votigo through their official channels is recommended.

[first].[last]@heyo.com (speculative, historical)

Format

john.doe@heyo.com (example, speculative)

Example

10%

Success rate

What's the Latest News About Heyo?

Business WireFebruary 3, 2015

Votigo Acquires Heyo

Votigo, a leading social media marketing and promotions company, announced it has acquired Heyo, a platform that makes it easy to create sweepstakes, contests and campaigns that publish to mobile, Facebook, and websites. This acquisition aimed to bolster Votigo's social marketing platform....more

TechCrunchMay 21, 2012

Lujure Rebrands As Heyo, Raises $600K To Help Small Businesses Do Facebook Marketing

Lujure, a startup helping small businesses build their presence on Facebook, announced that it has raised $600,000 in seed funding and rebranded itself as Heyo. The funding was aimed at expanding its platform and team....more

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