Heyday
Heyday's Overview
Heyday was founded in 2020 as a tech-enabled platform and brand accelerator focused on acquiring, launching, and growing brands, primarily within the Amazon marketplace and other direct-to-consumer (D2C) channels. The company aimed to build a next-generation consumer products company by leveraging data, technology, and e-commerce expertise. Heyday raised significant venture capital to fuel its acquisition strategy. In late 2021/early 2022, Heyday was acquired by the sustainable shoe and accessories brand Rothy's, integrating its team and technology to bolster Rothy's digital and marketplace capabilities.
Where is Heyday's Headquarters?
HQ Function
Served as the central hub for leadership, corporate strategy, technology development, operations management, and brand acquisition teams.
Notable Features:
Located within the Letterman Digital Arts Center in the Presidio, known for its campus-like environment and modern facilities.
Work Culture:
As a rapidly scaling startup, the HQ likely fostered a fast-paced, innovative, data-driven, and collaborative work environment typical of tech and e-commerce ventures.
HQ Significance:
This location was the nerve center for Heyday's rapid growth phase, orchestrating brand acquisitions and the development of its e-commerce platform before being integrated into Rothy's.
Values Reflected in HQ: The choice of a modern, tech-centric location potentially reflected Heyday's values of innovation, growth, technology, and ambition in the digital commerce space.
Location:
While headquartered in the US and primarily focused on the North American market (especially Amazon.com), Heyday acquired and operated brands with international sales potential. Its platform supported functions essential for global e-commerce, including digital marketing, supply chain logistics interfacing with global suppliers, and managing brand presence on international marketplace extensions.
Street Address:
1 Letterman Dr, Building C, Suite C3-100
City:
San Francisco
State/Province:
CA
Country:
USA
Heyday's Global Presence
Distributed/Remote
Address: N/A
Supported talent acquisition across various regions and provided operational flexibility for managing a diverse portfolio of online brands.
Buying Intent Signals for Heyday
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Executive Team of Heyday
As of April 2025, Heyday' leadership includes:
Investors of Heyday
Heyday has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive event was the acquisition by Rothy's in late 2021/early 2022, which led to the integration of Heyday's team and likely resulted in transition or departure for some of the original top leadership as the independent entity ceased operations.
Departures
Technology (Tech Stack) used by Heyday
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Heyday Email Formats and Examples
Based on common formats for tech startups, Heyday likely used first name or first initial + last name formats.
[first]@heyday.co or [first_initial][last]@heyday.co
Format
sebastian@heyday.co
Example
70%
Success rate
News and media
TechCrunch • December 7, 2021
Rothy’s taps $570M growth investment, acquires Amazon aggregator Heyday
Rothy's announced a significant strategic investment and its acquisition of Heyday. The deal aimed to combine Rothy's brand strength with Heyday's digital expertise and platform to accelerate growth, particularly in marketplace channels....more
Business Wire • November 17, 2020
Heyday Launches with $175 Million in Funding to Accelerate Consumer Product Brands
Heyday officially launched out of stealth, announcing $175 million in equity and debt financing led by General Catalyst and Khosla Ventures. The funding was aimed at building a platform to acquire and grow successful e-commerce brands....more
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