What Does Heyday Do?

Total employees64
HeadquartersMontreal
FoundedN/A

Heyday, founded in 2017 and acquired by Hootsuite in August 2021, was a leading conversational AI platform. It specialized in providing AI-powered chatbot solutions for e-commerce and retail businesses to enhance customer service, automate responses, and drive sales through personalized interactions on messaging apps and websites. Heyday aimed to bridge the gap between brands and consumers by offering seamless, AI-driven communication tools, ultimately integrating into Hootsuite's suite to bolster social commerce and customer care capabilities.

Where Is Heyday's Headquarters?

Heyday officeHeyday officeHeyday officeHeyday office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Montreal headquarters served as the central hub for Heyday's research and development in conversational AI, product design, engineering, sales, marketing, and overall business operations.

Notable Features:

Likely a modern, open-plan office space designed to foster collaboration and innovation, characteristic of tech startups in dynamic urban centers. Specific architectural details are not widely publicized.

Work Culture:

Heyday fostered an innovative, fast-paced, and customer-centric work culture. It emphasized technological advancement in AI, collaborative problem-solving, and agility to meet the evolving demands of the e-commerce and customer service sectors.

HQ Significance:

Montreal's strong AI talent pool, vibrant tech ecosystem, and supportive environment for startups made it a strategic location for Heyday's growth and development as a specialized AI company.

Values Reflected in HQ: The headquarters likely embodied Heyday's core values of innovation, customer obsession, technological excellence, and teamwork in creating advanced AI solutions.

Location:

Before being acquired by Hootsuite, Heyday supported a global customer base, providing its AI chatbot solutions to e-commerce and retail businesses across North America, Europe, and other regions. Its platform was designed for international use, supporting multiple languages and integrations with various e-commerce platforms and messaging apps used worldwide. While its physical R&D and operations hub was in Canada, its market reach and client services were global.

Street Address:

7236 Rue Waverly (Former primary office)

City:

Montreal

State/Province:

Quebec

Country:

Canada

Where Else Does Heyday Operate Around the World?

Primarily Montreal-based with global client support

Address: N/A - Operations largely centralized

Focused on leveraging Montreal's AI talent and tech infrastructure, with remote support capabilities for international customers.

Buying Intent Signals for Heyday

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Heyday? Meet the Executive Team

As of April 2025, Heyday' leadership includes:

Steve Desjarlais - Co-founder & CEO
Hugues Rousseau - Co-founder & CTO
Etienne Mérineau - Co-founder & Chief Product Officer
David Bordeleau - Co-founder & Head of Sales/Partnerships

Who's Investing in Heyday?

Heyday has been backed by several prominent investors over the years, including:

InnovExport
Desjardins Capital
Plug and Play Ventures
Impact Quebec
Innovobot

What Leadership Changes Has Heyday Seen Recently?

Hire0
Exits4

In the 12 months prior to its acquisition by Hootsuite in August 2021, Heyday's existing executive team remained focused on scaling the company and its AI platform. The acquisition itself represented the most significant change, with key leaders transitioning to roles within Hootsuite. No major external C-suite hires were publicly announced during this period.

Departures

Steve Desjarlais, Departed role as CEO of Heyday as an independent entity upon its acquisition by Hootsuite; transitioned to a leadership role at Hootsuite.
Hugues Rousseau, Departed role as CTO of Heyday as an independent entity upon its acquisition by Hootsuite; transitioned to Hootsuite.
Etienne Mérineau, Departed role as CPO of Heyday as an independent entity upon its acquisition by Hootsuite; transitioned to Hootsuite.
David Bordeleau, Departed role as Head of Sales/Partnerships of Heyday as an independent entity upon its acquisition by Hootsuite; transitioned to Hootsuite.

What Technology (Tech Stack) Is Used byHeyday?

Discover the tools Heyday uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Heyday Email Formats and Examples

Prior to its acquisition, Heyday, operating with the heyday.co domain, likely utilized standard professional email formats. Common patterns for tech companies include [first_initial][last]@[domain] or [first]@[domain].

[first]@heyday.co (e.g., john@heyday.co) or [first_initial][last]@heyday.co (e.g., jdoe@heyday.co)

Format

steve@heyday.co

Example

75%

Success rate

What's the Latest News About Heyday?

Hootsuite / PR Newswire • August 4, 2021

Hootsuite Acquires Heyday, a Conversational AI Leader, for $60 Million CAD

Hootsuite announced its acquisition of Heyday, a Montreal-based AI platform specializing in personalized customer experiences through messaging. The deal, valued at CAD $60 million, aimed to integrate Heyday's technology into Hootsuite's social media management offerings....more

BetaKit • September 10, 2020

Heyday raises $6.5 million seed extension to further develop customer messaging platform

Montreal-based Heyday secured a $6.5 million CAD seed extension round led by Innovobot, with participation from existing investors. The funding was aimed at advancing its AI-powered customer messaging platform for retailers....more

Montreal Times / MTL NewTech • May 29, 2019

Heyday AI raises $2 million seed round to power the future of retail with conversational AI

Heyday, a Montreal startup using AI for virtual retail assistants, raised a $2 million seed round. The funding, led by Desjardins Capital with participation from other investors, was intended to expand its team and develop its conversational AI solutions....more

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