What Does Rowan Do?

Total employees289
HeadquartersNew York
Founded2019

Rowan is revolutionizing the ear piercing experience by making it a safe, celebratory, and accessible milestone. They provide ear piercing services performed exclusively by licensed nurses in a welcoming environment, using hypoallergenic, nickel-free jewelry. Rowan caters to all ages, focusing on safety, education, and making the experience memorable. They operate through standalone studios and an expanding network of locations within Target stores across the U.S., alongside an e-commerce platform for their jewelry.

Where Is Rowan's Headquarters?

HQ Function

The New York headquarters serves as the central command for Rowan's operations, including strategic planning, marketing, brand development, product design, e-commerce management, and corporate administration.

Notable Features:

Located in a commercial building in Manhattan's NoMad district, known for its blend of historic architecture and modern businesses. The office likely features a contemporary design reflecting the brand's fresh and approachable image.

Work Culture:

Rowan's HQ likely fosters a dynamic, innovative, and mission-driven work culture. Employees are passionate about redefining a traditional service with a focus on safety, customer experience, and inclusivity. It's expected to be collaborative and fast-paced, typical of a growing direct-to-consumer brand.

HQ Significance:

The NYC headquarters is strategically important for talent acquisition, industry partnerships, and staying connected to consumer trends. Its location reinforces Rowan's image as a modern, forward-thinking brand in the retail and wellness space.

Values Reflected in HQ: The headquarters' likely modern and professional setup reflects Rowan's core values of safety (professional environment), celebration (positive and uplifting space), and accessibility (centrally located in a major city).

Location:

Rowan's operations are currently concentrated in the United States. They support a nationwide network of piercing studios, nurse staffing, product distribution, and e-commerce fulfillment within the U.S. While focused on domestic expansion, their model has potential for future international growth.

Street Address:

15 W 27th St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Rowan Operate Around the World?

Various cities across the USA

Address: Multiple studio locations (found in Target stores and as standalone boutiques). Specific addresses available on the Rowan website.

To provide localized access to Rowan's safe and celebratory ear piercing services, expand brand visibility, and cater to customers in diverse geographic markets across the United States.

Buying Intent Signals for Rowan

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rowan? Meet the Executive Team

As of April 2025, Rowan' leadership includes:

Louisa Serene Schneider - Founder & CEO
Sarah Stan Pinkerton - Chief Operating Officer
Erica Weisgerber - Chief Marketing Officer
Leigh Plesser - Chief Creative Officer

Who's Investing in Rowan?

Rowan has been backed by several prominent investors over the years, including:

VMG Partners
Prelude Growth Partners
Imaginary Ventures
Beechwood Capital
Thirty Five Ventures (Kevin Durant and Rich Kleiman)
Silas Capital
Niv Dror's Shrug Capital

What Leadership Changes Has Rowan Seen Recently?

Hire0
Exits0

Specific executive hires or exits at Rowan, a privately held company, are not always broadly publicized. Major leadership changes may be announced via press releases or industry news, but minor changes are often internal. No major executive changes have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byRowan?

Discover the tools Rowan uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rowan Email Formats and Examples

Rowan likely utilizes standard professional email formats for their corporate communication. Common formats include using the first name or a combination of first name/initial and last name.

first@heyrowan.com or first.last@heyrowan.com

Format

jane@heyrowan.com

Example

75%

Success rate

What's the Latest News About Rowan?

Beauty IndependentAugust 2, 2023

Rowan Brings Safe Ear Piercing To A New Generation

Rowan continues its mission to provide safe and celebratory ear piercing experiences, particularly targeting Gen Z and Alpha. The article highlights their unique approach using licensed nurses, high-quality materials, and their expansion strategy, including services at Target and standalone studios....more

GlossyMay 1, 2023

Rowan Is Making Ear Piercing a Rite of Passage Again

Rowan is redefining the ear-piercing experience, transforming it into a celebrated milestone with a focus on safety through nurse-led services. The brand is expanding its reach with new studios and at-home services, emphasizing hypoallergenic jewelry and a positive atmosphere for all ages....more

ForbesFebruary 8, 2023

How Rowan Is Reimagining The Ear Piercing Experience And Scaling With Licensed Nurses

Forbes featured Rowan, detailing its innovative business model that combines licensed nurses with the ear piercing experience, emphasizing safety and celebration. The article explores their growth strategy, founder Louisa Serene Schneider's vision, and how they are successfully carving out a niche in the market....more

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