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Rowan is revolutionizing the ear piercing experience by making it a safe, celebratory, and accessible milestone. They provide ear piercing services performed exclusively by licensed nurses in a welcoming environment, using hypoallergenic, nickel-free jewelry. Rowan caters to all ages, focusing on safety, education, and making the experience memorable. They operate through standalone studios and an expanding network of locations within Target stores across the U.S., alongside an e-commerce platform for their jewelry.
The New York headquarters serves as the central command for Rowan's operations, including strategic planning, marketing, brand development, product design, e-commerce management, and corporate administration.
Located in a commercial building in Manhattan's NoMad district, known for its blend of historic architecture and modern businesses. The office likely features a contemporary design reflecting the brand's fresh and approachable image.
Rowan's HQ likely fosters a dynamic, innovative, and mission-driven work culture. Employees are passionate about redefining a traditional service with a focus on safety, customer experience, and inclusivity. It's expected to be collaborative and fast-paced, typical of a growing direct-to-consumer brand.
The NYC headquarters is strategically important for talent acquisition, industry partnerships, and staying connected to consumer trends. Its location reinforces Rowan's image as a modern, forward-thinking brand in the retail and wellness space.
Rowan's operations are currently concentrated in the United States. They support a nationwide network of piercing studios, nurse staffing, product distribution, and e-commerce fulfillment within the U.S. While focused on domestic expansion, their model has potential for future international growth.
15 W 27th St
New York
NY
USA
Address: Multiple studio locations (found in Target stores and as standalone boutiques). Specific addresses available on the Rowan website.
To provide localized access to Rowan's safe and celebratory ear piercing services, expand brand visibility, and cater to customers in diverse geographic markets across the United States.
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As of April 2025, Rowan' leadership includes:
Rowan has been backed by several prominent investors over the years, including:
Specific executive hires or exits at Rowan, a privately held company, are not always broadly publicized. Major leadership changes may be announced via press releases or industry news, but minor changes are often internal. No major executive changes have been widely reported in the last 12 months.
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Rowan likely utilizes standard professional email formats for their corporate communication. Common formats include using the first name or a combination of first name/initial and last name.
first@heyrowan.com or first.last@heyrowan.com
Format
jane@heyrowan.com
Example
75%
Success rate
Beauty Independent • August 2, 2023
Rowan continues its mission to provide safe and celebratory ear piercing experiences, particularly targeting Gen Z and Alpha. The article highlights their unique approach using licensed nurses, high-quality materials, and their expansion strategy, including services at Target and standalone studios....more
Glossy • May 1, 2023
Rowan is redefining the ear-piercing experience, transforming it into a celebrated milestone with a focus on safety through nurse-led services. The brand is expanding its reach with new studios and at-home services, emphasizing hypoallergenic jewelry and a positive atmosphere for all ages....more
Forbes • February 8, 2023
Forbes featured Rowan, detailing its innovative business model that combines licensed nurses with the ear piercing experience, emphasizing safety and celebration. The article explores their growth strategy, founder Louisa Serene Schneider's vision, and how they are successfully carving out a niche in the market....more
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