HQ Function

Serves as the central hub for Hexbug's global operations, including product design, research and development, engineering, marketing, sales, and administrative functions for Innovation First International.

Notable Features:

The Greenville facility is a comprehensive campus featuring extensive office space, advanced R&D labs, engineering workshops, and warehousing, supporting the complete lifecycle of Hexbug products from ideation to distribution.

Work Culture:

The work culture at Innovation First International, home of Hexbug, is characterized by innovation, collaboration, and a passion for technology and education. It fosters a dynamic environment where creativity and engineering excellence drive the development of engaging robotic toys.

HQ Significance:

The headquarters is crucial for conceptualizing, developing, and launching new Hexbug product lines, managing the global brand strategy, and overseeing the international distribution network. It's the nerve center for Hexbug's innovation in the toy industry.

Values Reflected in HQ: The headquarters reflects Innovation First International's core values of innovation, quality engineering, educational impact, and operational excellence, all essential for leading in the competitive robotic toy and STEM education markets.

Location:

Hexbug products, under Innovation First International, are distributed and sold in over 60 countries worldwide. This global reach is supported by a network of international offices, distributors, and retail partners. Key global functions include international sales and marketing, localized customer support, global supply chain management, and R&D collaborations. Manufacturing is primarily centered in Asia, while design, engineering, and strategic oversight are led from the US headquarters, ensuring Hexbug toys delight and educate children across diverse cultures and regions.

Street Address:

1519 IH-30 West

City:

Greenville

State/Province:

Texas

Country:

USA