Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
Herta
What Does Herta Do?
Herta is a globally recognized company specializing in the development of cutting-edge facial recognition and artificial intelligence-based video surveillance solutions. Their technology is applied across various sectors including public safety, transportation, retail, gaming, and event management, offering solutions for security, customer analytics, and operational intelligence. Herta is known for its high-performance algorithms and scalable platforms designed to meet complex real-world challenges.
Where Is Herta's Headquarters?
HQ Function
Global headquarters for research & development, strategic operations, product management, international sales, and administrative functions for Herta's AI-powered facial recognition solutions.
Notable Features:
Modern office facilities situated in a business park, designed to foster innovation and collaboration, likely equipped with advanced technology infrastructure and labs for AI development.
Work Culture:
Dynamic, innovative, and tech-focused, emphasizing research, development, and problem-solving in artificial intelligence and security. Offers a collaborative environment with a strong focus on cutting-edge technology and global impact.
HQ Significance:
Serves as the central hub for Herta's global operations, core product development, and strategic decision-making, positioning the company at the forefront of the biometrics and AI security market.
Values Reflected in HQ: The headquarters likely reflects Herta's core values of innovation, technological excellence, security, global collaboration, and customer-centric solutions.
Location:
Herta supports its global operations through a network of strategically located offices in Europe (Barcelona, Madrid, London), North America (Los Angeles), Latin America (Montevideo), and Asia-Pacific (Singapore). This international presence is further augmented by a wide ecosystem of partners and distributors worldwide, enabling Herta to deliver its advanced facial recognition and AI solutions to clients in over 50 countries across diverse industries.
Street Address:
Avinguda de les Corts Catalanes, 5-7, Parc Empresarial @Sant Cugat Green
City:
Sant Cugat del Vallès, Barcelona
State/Province:
Catalonia
Country:
Spain
Where Else Does Herta Operate Around the World?
Madrid, Spain
Address: Specific street address not publicly listed, contact Herta for details.
To strengthen Herta's presence in the Iberian Peninsula, providing localized support and fostering relationships with key clients and partners in Spain.
London, United Kingdom
Address: Specific street address not publicly listed, contact Herta for details.
To expand Herta's footprint in the UK and surrounding regions, addressing specific security and data privacy regulations, and delivering tailored AI solutions.
Los Angeles, California/USA
Address: Specific street address not publicly listed, contact Herta for details.
To drive growth and provide dedicated support in North America, adapting Herta’s technology to meet US market requirements and industry standards.
Singapore
Address: Specific street address not publicly listed, contact Herta for details.
To cater to the rapidly growing demand for AI and security solutions in the APAC region, ensuring localized service and understanding of varied cultural and regulatory landscapes.
Montevideo, Uruguay
Address: Specific street address not publicly listed, contact Herta for details.
To establish a strong presence in Latin America, offering localized expertise and solutions that address the unique security challenges and opportunities in the region.
Buying Intent Signals for Herta
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Herta? Meet the Executive Team
As of April 2025, Herta' leadership includes:
Who's Investing in Herta?
Herta has been backed by several prominent investors over the years, including:
What Leadership Changes Has Herta Seen Recently?
In the past 12-18 months, Herta has seen a significant leadership transition with the appointment of a new CEO, Laura Blanc Pedregal, while founder Javier Rodríguez Saeta moved to the Chairman role, ensuring continuity and strategic oversight.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byHerta?
Discover the tools Herta uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Herta Email Formats and Examples
Herta commonly uses the email format of the first initial followed by the last name. While variations may exist, this is a frequently observed pattern.
[first_initial][last]@herta.ai
Format
lblanc@herta.ai
Example
90%
Success rate
What's the Latest News About Herta?
Biometric Update • July 12, 2023
Herta names new CEO to scale facial recognition business globally
Herta Security has appointed Laura Blanc Pedregal as its new CEO. Blanc Pedregal aims to lead the company's international expansion and solidify its position in the AI and facial recognition market....more
Security Informed • February 16, 2023
Herta unveils new versions of its facial recognition algorithms with enhanced capabilities
Herta announced the launch of new versions of its facial recognition algorithms, offering improved accuracy, speed, and robustness, particularly in challenging, real-world conditions....more
Yahoo Finance (via Business Wire) • October 25, 2022
Herta and VIVOTEK Strengthen Partnership, Delivering Advanced Video Analytics Solutions
Herta and VIVOTEK announced a strengthening of their partnership to integrate Herta's advanced facial recognition and video analytics into VIVOTEK's network cameras and NVRs, enhancing security offerings for various industries....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Herta, are just a search away.