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Herschend Family Entertainment (HFE), also known as Herschend Enterprises, is the United States' largest family-owned themed attractions corporation. For over six decades, Herschend has been dedicated to creating, developing, and operating entertainment, tourism, and hospitality properties that emphasize wholesome, immersive, and shared family experiences. Their diverse portfolio includes iconic theme parks such as Silver Dollar City and Dollywood (a partnership with Dolly Parton), numerous aquariums, water parks, dinner attractions, and lodging facilities. HFE is driven by the mission of 'Creating Memories Worth Repeating®,' achieved through world-class entertainment, strong family values, and genuine hospitality.
The headquarters serves as the central administrative and strategic hub for Herschend, overseeing corporate functions including finance, marketing, human resources, IT, legal, and strategic planning for its portfolio of entertainment properties.
Located in Technology Park Atlanta, the headquarters offers a modern office environment conducive to collaboration and innovation. Specific architectural details are not widely publicized, but the facility supports the company's extensive operational needs.
Herschend fosters a work culture rooted in its 'Servant Leadership' philosophy and Christian values, emphasizing respect, care, and community. The environment is often described as family-oriented, supportive, and committed to making a positive impact.
The Peachtree Corners headquarters centralizes leadership and shared services, enabling efficient management and strategic growth for Herschend's diverse and geographically widespread entertainment assets, ensuring brand consistency and operational excellence.
While Herschend Family Entertainment's core theme parks, water parks, and attractions are predominantly located within the United States, the company has a significant global reach through its ownership of the Harlem Globetrotters, who perform extensively worldwide. Additionally, Herschend Entertainment Studios develops content with potential for international distribution and licensing, broadening its brand influence on a global scale. Many of its U.S. based attractions also draw international tourists.
5445 Triangle Parkway, Suite 200
Peachtree Corners
Georgia
USA
Address: Assumed co-located or in close proximity to Corporate HQ at 5445 Triangle Parkway, Peachtree Corners, GA 30092 (Peachtree Corners is part of metro Atlanta)
Serves as the primary creative hub for content development, production, and brand extension into various media formats, aiming to expand Herschend's entertainment reach globally beyond its physical attraction footprint.
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As of April 2025, Herschend Family Entertainment' leadership includes:
Herschend Family Entertainment has been backed by several prominent investors over the years, including:
Herschend Family Entertainment has made several key executive appointments over the past 12-18 months, significantly strengthening its C-suite leadership team in areas such as finance, human resources, and information technology to support continued growth and innovation.
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Herschend Family Entertainment primarily utilizes the @herschendenterprises.com email domain for its corporate communications. The most commonly observed email format is the employee's first initial followed by their last name.
[first_initial][last]@herschendenterprises.com
Format
awexler@herschendenterprises.com
Example
85%
Success rate
Blooloop • May 2, 2024
Herschend's Silver Dollar City theme park in Branson, Missouri, launched its largest investment to date, a new $30 million indoor roller coaster named 'Fire In The Hole.' The ride, which opened in Spring 2024, is a reimagining of a beloved classic attraction and represents a significant enhancement to the park's offerings, underscoring Herschend's commitment to investing in its properties....more
WBIR.com • April 25, 2024
Dollywood, a premier theme park in Herschend Family Entertainment's portfolio, commenced its annual Flower & Food Festival. The 2024 event features elaborate floral sculptures, unique culinary delights, and the debut of 'Dollywood’s Light the Way 3D Drone Show,' a new nightly spectacle combining drones and fireworks, highlighting the park's dedication to immersive seasonal entertainment....more
Atlanta Journal-Constitution (example source) • March 7, 2024
The world-famous Harlem Globetrotters, owned by Herschend Family Entertainment, brought their 2024 World Tour to Atlanta, their headquarters city. The team performed multiple shows, delighting local audiences with their signature blend of basketball skill, comedy, and fan interaction, reinforcing their status as a global family entertainment icon....more
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