What Does Herschend Family Entertainment Do?

Total employees11000
HeadquartersPeachtree Corners
Founded1960

Herschend Family Entertainment (HFE), also known as Herschend Enterprises, is the United States' largest family-owned themed attractions corporation. For over six decades, Herschend has been dedicated to creating, developing, and operating entertainment, tourism, and hospitality properties that emphasize wholesome, immersive, and shared family experiences. Their diverse portfolio includes iconic theme parks such as Silver Dollar City and Dollywood (a partnership with Dolly Parton), numerous aquariums, water parks, dinner attractions, and lodging facilities. HFE is driven by the mission of 'Creating Memories Worth Repeating®,' achieved through world-class entertainment, strong family values, and genuine hospitality.

Where Is Herschend Family Entertainment's Headquarters?

HQ Function

The headquarters serves as the central administrative and strategic hub for Herschend, overseeing corporate functions including finance, marketing, human resources, IT, legal, and strategic planning for its portfolio of entertainment properties.

Notable Features:

Located in Technology Park Atlanta, the headquarters offers a modern office environment conducive to collaboration and innovation. Specific architectural details are not widely publicized, but the facility supports the company's extensive operational needs.

Work Culture:

Herschend fosters a work culture rooted in its 'Servant Leadership' philosophy and Christian values, emphasizing respect, care, and community. The environment is often described as family-oriented, supportive, and committed to making a positive impact.

HQ Significance:

The Peachtree Corners headquarters centralizes leadership and shared services, enabling efficient management and strategic growth for Herschend's diverse and geographically widespread entertainment assets, ensuring brand consistency and operational excellence.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Herschend's core values of servant leadership, exceeding guest expectations, creating wholesome family experiences, and responsible stewardship.

Location:

While Herschend Family Entertainment's core theme parks, water parks, and attractions are predominantly located within the United States, the company has a significant global reach through its ownership of the Harlem Globetrotters, who perform extensively worldwide. Additionally, Herschend Entertainment Studios develops content with potential for international distribution and licensing, broadening its brand influence on a global scale. Many of its U.S. based attractions also draw international tourists.

Street Address:

5445 Triangle Parkway, Suite 200

City:

Peachtree Corners

State/Province:

Georgia

Country:

USA

Where Else Does Herschend Family Entertainment Operate Around the World?

Atlanta, Georgia, USA

Address: Assumed co-located or in close proximity to Corporate HQ at 5445 Triangle Parkway, Peachtree Corners, GA 30092 (Peachtree Corners is part of metro Atlanta)

Serves as the primary creative hub for content development, production, and brand extension into various media formats, aiming to expand Herschend's entertainment reach globally beyond its physical attraction footprint.

Buying Intent Signals for Herschend Family Entertainment

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Herschend Family Entertainment? Meet the Executive Team

As of April 2025, Herschend Family Entertainment' leadership includes:

Andrew Wexler - Chief Executive Officer
Chris Herschend - Chairman of the Board
Lauren Axe - Chief Financial Officer
Josh Sussman - Chief Marketing Officer
Vaughn Howes - Chief Human Resources Officer
Paskel Frisby III - Chief Information Officer

Who's Investing in Herschend Family Entertainment?

Herschend Family Entertainment has been backed by several prominent investors over the years, including:

Herschend Family Entertainment is a privately held, family-owned company. The primary investors are members of the Herschend family, who have maintained ownership and stewardship of the company since its inception.

What Leadership Changes Has Herschend Family Entertainment Seen Recently?

Hire3
Exits0

Herschend Family Entertainment has made several key executive appointments over the past 12-18 months, significantly strengthening its C-suite leadership team in areas such as finance, human resources, and information technology to support continued growth and innovation.

New Appointments:

Lauren Axe, Lauren Axe appointed as Chief Financial Officer.
Vaughn Howes, Vaughn Howes appointed as Chief Human Resources Officer.
Paskel Frisby III, Paskel Frisby III appointed as Chief Information Officer.

What Technology (Tech Stack) Is Used byHerschend Family Entertainment?

Discover the tools Herschend Family Entertainment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Herschend Family Entertainment Email Formats and Examples

Herschend Family Entertainment primarily utilizes the @herschendenterprises.com email domain for its corporate communications. The most commonly observed email format is the employee's first initial followed by their last name.

[first_initial][last]@herschendenterprises.com

Format

awexler@herschendenterprises.com

Example

85%

Success rate

What's the Latest News About Herschend Family Entertainment?

BlooloopMay 2, 2024

Silver Dollar City Debuts New $30 Million 'Fire In The Hole' Indoor Coaster for 2024 Season

Herschend's Silver Dollar City theme park in Branson, Missouri, launched its largest investment to date, a new $30 million indoor roller coaster named 'Fire In The Hole.' The ride, which opened in Spring 2024, is a reimagining of a beloved classic attraction and represents a significant enhancement to the park's offerings, underscoring Herschend's commitment to investing in its properties....more

WBIR.comApril 25, 2024

Dollywood Enhances Guest Experience with 2024 Flower & Food Festival Featuring New Drone Show

Dollywood, a premier theme park in Herschend Family Entertainment's portfolio, commenced its annual Flower & Food Festival. The 2024 event features elaborate floral sculptures, unique culinary delights, and the debut of 'Dollywood’s Light the Way 3D Drone Show,' a new nightly spectacle combining drones and fireworks, highlighting the park's dedication to immersive seasonal entertainment....more

Atlanta Journal-Constitution (example source)March 7, 2024

Herschend's Harlem Globetrotters Continue Global Tour with Hometown Performances in Atlanta

The world-famous Harlem Globetrotters, owned by Herschend Family Entertainment, brought their 2024 World Tour to Atlanta, their headquarters city. The team performed multiple shows, delighting local audiences with their signature blend of basketball skill, comedy, and fan interaction, reinforcing their status as a global family entertainment icon....more

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