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Hero Group's Overview

Total employees4200
HeadquartersLenzburg
Founded1886

Hero Group is an international food company founded in 1886 in Lenzburg, Switzerland. The company is committed to conserving the goodness of nature by offering high-quality, nutritious products based on fruits and vegetables, milk, and cereals. Hero's product portfolio includes infant nutrition, jams, fruit spreads, healthy snacks, and gluten-free items, sold under various well-known brands like Hero, Beech-Nut, Semper, Organix, and Corny. With a mission to 'delight consumers by conserving the goodness of nature,' Hero Group operates globally, emphasizing natural ingredients, sustainability, and product innovation.

Where is Hero Group's Headquarters?

HQ Function

Serves as the global corporate headquarters, overseeing strategic management, brand development, innovation, finance, and international operations for the Hero Group.

Notable Features:

Located in the historic town of Lenzburg, the headquarters reflects the company's long-standing heritage. Specific architectural details are not widely publicized, but Swiss efficiency and quality are expected in its facilities.

Work Culture:

The work culture at Hero Group's headquarters emphasizes collaboration, innovation, quality, and a commitment to its 'goodness of nature' mission. As a Swiss-based international company, it fosters a multicultural and professional environment.

HQ Significance:

The Lenzburg HQ is significant as the birthplace of the company and the central hub for its global strategy, decision-making, and brand stewardship. It symbolizes the company's Swiss roots and commitment to quality.

Values Reflected in HQ: The headquarters likely reflects values such as quality, tradition, innovation, and a connection to nature, aligning with its product philosophy and Swiss heritage.

Location:

Hero Group operates globally with a primary focus on Europe, North America, Middle East/Africa, and Turkey. Its core categories – Infant Nutrition, Jams/Fruit Spreads, Healthy Snacks, and Gluten-Free – are supported through regional hubs and local market operations. This includes R&D, manufacturing, marketing, sales, and distribution functions tailored to local consumer needs while adhering to global quality standards and the group's 'goodness of nature' philosophy.

Street Address:

Karl Roth-Strasse 8

City:

Lenzburg

State/Province:

Aargau

Country:

Switzerland

Hero Group's Global Presence

Amsterdam, New York, USA

Address: 1 Nutritious Place, Amsterdam, NY 12010, USA

Serves the North American market with specialized infant nutrition products, leveraging local sourcing and market understanding.

Sundbyberg, Stockholm, Sweden

Address: Löfströms Allé 5, Box 1101, SE-172 22 Sundbyberg, Sweden

Caters to the specific dietary needs and consumer preferences of the Nordic countries, with a strong focus on health and natural products.

Bad Schwartau, Schleswig-Holstein, Germany

Address: Lübecker Str. 49-55, 23611 Bad Schwartau, Germany

Key manufacturing and distribution hub for Central Europe, particularly for fruit spreads and cereal bars, leveraging strong brand recognition in Germany.

Buying Intent Signals for Hero Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hero Group

As of April 2025, Hero Group' leadership includes:

Rob Versloot - Chief Executive Officer (CEO)
Karsten Boyens - Chief Financial Officer (CFO)
Markus Lenke - Chief People & Sustainability Officer
Piet Hilarides - President Europe
Christina Choi - President North America
Gaurav Sharma - President MEA & Turkey

Investors of Hero Group

Hero Group has been backed by several prominent investors over the years, including:

Dr. Arend Oetker Holding GmbH & Co. KG (Majority Shareholder)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

In the past year, Hero Group has strengthened its regional leadership with key appointments, particularly for its North American and MEA & Turkey divisions. No major executive departures from the core leadership team have been publicly announced in this period.

New Appointments:

Christina Choi, Christina Choi appointed as President North America to lead growth and operations in the region, bringing extensive experience in the consumer goods sector.
Gaurav Sharma, Gaurav Sharma appointed as President MEA & Turkey, focusing on expanding Hero's presence and market share in these key growth regions.

Technology (Tech Stack) used by Hero Group

Discover the tools Hero Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hero Group Email Formats and Examples

Hero Group primarily uses the 'first.last@hero-group.ch' email format for its corporate communications. This is the most common and reliable pattern observed for employee email addresses at the company.

first.last@hero-group.ch

Format

jane.doe@hero-group.ch

Example

85%

Success rate

News and media

Hero Group NewsMarch 20, 2024

Hero Group Achieves B Corp Certification for its Subsidiary Good Got

Hero Group announced that its French organic infant food business, Good Got, has achieved B Corp Certification, recognizing its commitment to high social and environmental performance standards....more

Hero Group NewsJanuary 10, 2024

Hero Group Appoints Jimmy Kjaersgaard as New CEO for Semper AB

Hero Group has appointed Jimmy Kjaersgaard as the new CEO of Semper AB, its Nordic business unit, effective January 2024, to drive growth in the region for brands like Semper....more

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