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HEMA's Overview

Total employees6727
HeadquartersAmsterdam
Founded1926

Hema (originally an acronym for Hollandsche Eenheidsprijzen Maatschappij Amsterdam) is a Dutch variety store chain that began operations in 1926. Known for its own-brand household goods, clothing, food, and stationery, Hema emphasizes affordable quality, bright designs, and a unique Dutch sensibility. It has a strong presence in the Netherlands and has expanded internationally to countries including Belgium, Luxembourg, France, Germany, and Spain. Hema aims to make daily life easier and more enjoyable with its wide range of practical and appealing products.

Where is HEMA's Headquarters?

HQ Function

The Amsterdam headquarters serves as the central command for Hema's global strategy, product design and sourcing, marketing, supply chain management, finance, and administrative functions for all its markets.

Notable Features:

Located in the redeveloped NDSM wharf area, a former shipyard transformed into a vibrant creative and business hub. The office design often reflects Hema's characteristic style: modern, bright, functional, and user-friendly.

Work Culture:

The work culture at Hema's HQ is likely dynamic and collaborative, typical of a major retail organization. It emphasizes customer-centricity, innovation in product development, efficiency, and the core Hema values of simplicity, quality, and 'echt Hema' (typically Hema) design.

HQ Significance:

The headquarters is pivotal for maintaining brand consistency, driving international expansion, and innovating product lines that resonate with its diverse customer base across Europe. It's the heart of a brand deeply ingrained in Dutch culture.

Values Reflected in HQ: The choice of a dynamic, repurposed location like NDSM reflects Hema's values of modernity, practicality, and creative Dutch design. It also signifies adaptability and forward-thinking.

Location:

Hema primarily operates a network of stores across several European countries, including the Netherlands, Belgium, Luxembourg, France, Germany, and Spain. Its global functions support these international retail operations through centralized product development, sourcing, brand management, marketing strategies, e-commerce platforms, and supply chain logistics to ensure a consistent 'Hema' experience worldwide.

Street Address:

NDSM-straat 10

City:

Amsterdam

State/Province:

Noord-Holland

Country:

Netherlands

HEMA's Global Presence

Antwerp, Belgium

Address: Frankrijklei 85, Bus 1, 2000 Antwerpen

To manage and expand Hema's presence in Belgium, ensuring operational excellence, brand consistency, and tailored customer experiences for Belgian consumers.

Paris, France

Address: Central operations office for Hema France (e.g., HEMA FRANCE SAS, 128 Rue La Boétie, 75008 Paris - registered address)

To spearhead Hema's growth in the French market, build strong brand recognition, and adapt the unique Hema offering to resonate with French shoppers.

Buying Intent Signals for HEMA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of HEMA

As of April 2025, HEMA' leadership includes:

Saskia Egas Reparaz - Chief Executive Officer (CEO)
Pieter Heijn - Chief Financial Officer (CFO)
Bas Verheijen - Chief Commercial Officer (CCO)
Machiel Lagerweij - Chief Operating Officer (COO)

Investors of HEMA

HEMA has been backed by several prominent investors over the years, including:

Parcom Capital
Mississippi Ventures (investment vehicle of the Van Eerd family, owners of Jumbo Groep)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past 12 months, Hema has made a key appointment in its executive team, welcoming a new Chief Financial Officer. This change followed a period with an interim CFO.

Departures

Joost de Beijer, Joost de Beijer completed his tenure as interim CFO, having successfully bridged the gap until a permanent CFO was appointed.

New Appointments:

Pieter Heijn, Pieter Heijn joined Hema as the new Chief Financial Officer, bringing extensive financial expertise to the company.

Technology (Tech Stack) used by HEMA

Discover the tools HEMA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HEMA Email Formats and Examples

Hema's corporate email addresses likely follow common business patterns. While specific internal structures can vary, a typical format would involve the employee's name and the company domain.

[first_initial][last]@hema.com or [firstname].[lastname]@hema.com

Format

jdoe@hema.com or jane.doe@hema.com

Example

75%

Success rate

News and media

corporate.hema.comMarch 27, 2024

Hema posts strong growth in turnover and profit in 2023

Hema announced a significant increase in both turnover and profit for the fiscal year 2023. Net sales rose by 7.4% to €2.1 billion, and normalised EBITDA increased by 30% to €196.6 million, reflecting successful strategic initiatives and improved market conditions....more

corporate.hema.comJanuary 23, 2024

Pieter Heijn new CFO of HEMA

HEMA announced the appointment of Pieter Heijn as its new Chief Financial Officer (CFO), effective April 1, 2024. Heijn succeeded interim CFO Joost de Beijer and brings a wealth of experience from previous financial leadership roles....more

RetailDetail EUOctober 5, 2023

Hema achieves record turnover and profit in first half of 2023

Hema reported strong performance in the first half of 2023, with record turnover and significantly improved profitability. This positive trend was attributed to successful collections, cost management, and increased customer footfall....more

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