HQ Function

Serves as the brand's main operational hub in the US, encompassing design studios, showrooms, marketing, PR, and management for the Americas market. It's a key creative center for developing Helmut Lang's collections.

Notable Features:

Strategically located in New York's Meatpacking District, a vibrant fashion and cultural area. The space likely embodies Helmut Lang's signature minimalist aesthetic, with clean lines, industrial-chic elements, and an open layout conducive to creative collaboration and showcasing collections.

Work Culture:

A fast-paced, creative, and brand-focused environment. Emphasis on innovation, quality, and upholding the avant-garde legacy of Helmut Lang. Collaborative teamwork between design, merchandising, and marketing is crucial.

HQ Significance:

New York City is a global fashion capital, providing unparalleled access to industry talent, media, key retail partners, and trend insights, vital for a brand like Helmut Lang to maintain its influence and market relevance.

Values Reflected in HQ: Minimalism, modernity, precision, artistic expression, and understated luxury. The space aims to inspire creativity and reflect the brand's cutting-edge identity.

Location:

Helmut Lang maintains a global presence through its e-commerce platform, flagship stores in key cities, and partnerships with high-end department stores and select boutiques worldwide. Key functions supported globally include design and product development (centered in New York), international sourcing and manufacturing, global marketing and public relations campaigns, and multi-channel sales and distribution networks across North America, Europe, and Asia.

Street Address:

2 Gansevoort St

City:

New York

State/Province:

NY

Country:

USA