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HelloFresh's Overview

Total employees16369
HeadquartersBerlin
Founded2011

HelloFresh SE is a leading global provider of meal kit delivery services, operating on a direct-to-consumer subscription model. Founded in Berlin in 2011, the company aims to revolutionize home cooking by providing customers with pre-portioned ingredients and easy-to-follow recipes delivered directly to their doorstep. HelloFresh emphasizes convenience, food quality, variety, and sustainability by reducing food waste compared to traditional grocery shopping. It operates across multiple countries and continents, serving millions of households and expanding its portfolio to include ready-to-eat meals through brands like Factor.

Where is HelloFresh's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic decision-making, technology development, finance, international marketing coordination, and corporate governance.

Notable Features:

Located in the vibrant Kreuzberg district, known for its tech scene. The office space is typically modern, designed to foster collaboration, and likely includes amenities suited for a dynamic, international workforce, possibly including test kitchens for recipe development.

Work Culture:

Characterized by a fast-paced, data-driven, and entrepreneurial environment. Being a global company, the HQ culture is international, with English often used as the primary working language. Emphasis is placed on growth, innovation, and operational efficiency.

HQ Significance:

The Berlin HQ is significant as the birthplace of the company and remains the core location for setting the global strategy and direction for HelloFresh's expansion and operations across numerous international markets.

Values Reflected in HQ: The location in a tech-hub area and modern office design likely reflect HelloFresh's values of innovation, disruption, speed, and data-centricity. A collaborative layout would support teamwork and agility.

Location:

HelloFresh maintains a significant global footprint, operating directly in numerous countries across North America (USA, Canada), Europe (including Germany, UK, France, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Italy, Spain, Sweden, Denmark, Norway), and Oceania (Australia, New Zealand). Globally supported functions include technology platform development, supply chain management innovations, brand strategy, financial reporting, and adapting the core meal kit and ready-to-eat offerings for diverse international markets.

Street Address:

Prinzenstraße 89

City:

Berlin

State/Province:

Berlin

Country:

Germany

HelloFresh's Global Presence

New York, NY, USA

Address: 40 W 25th St, New York, NY 10010, USA (Note: Addresses can change, verify for specifics)

Supports HelloFresh's largest market (North America), managing regional strategy execution, customer acquisition, and operational logistics coordination.

London, UK

Address: The HelloFresh Tower, 60 Worship St, London EC2A 2EZ, UK (Note: Verify address)

Serves as the operational center for the significant and established UK market, adapting the service to local consumer preferences and logistical requirements.

Sydney, NSW, Australia

Address: Level 11, 68 Pitt St, Sydney NSW 2000, Australia (Note: Verify address)

Drives growth and manages operations within the ANZ market, tailoring the HelloFresh offering to the specific needs and conditions of the region.

Toronto, ON, Canada

Address: 110 Spadina Ave, Suite 400, Toronto, ON M5V 2K4, Canada (Note: Verify address)

Supports the growing Canadian customer base, adapting global strategies for local execution and managing country-specific supply chains and partnerships.

Buying Intent Signals for HelloFresh

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of HelloFresh

As of April 2025, HelloFresh' leadership includes:

Dominik Richter - Co-Founder & CEO
Thomas Griesel - Co-Founder & COO
Christian Gärtner - CFO
Edward Boyes - Chief Commercial Officer
Uwe Voss - CEO North America

Investors of HelloFresh

HelloFresh has been backed by several prominent investors over the years, including:

Rocket Internet (Early Stage)
Insight Partners (Growth Stage)
Baillie Gifford (Major Post-IPO Shareholder)
Founders (via holding structures)
Publicly Traded (Frankfurt Stock Exchange: HFG)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information as of mid-2024, the core C-suite leadership team at HelloFresh (CEO, COO, CFO) has remained stable over the past 12 months. Major changes at this top level have not been recently announced. Changes may occur at the SVP/VP or regional leadership levels which are less frequently reported in major news outlets.

Technology (Tech Stack) used by HelloFresh

Discover the tools HelloFresh uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HelloFresh Email Formats and Examples

HelloFresh typically uses standard corporate email formats based on employee names. The most common structures observed or inferred are 'first.last' or potentially 'first initial last'.

[first].[last]@hellofresh.com

Format

jane.doe@hellofresh.com

Example

85%

Success rate

News and media

HelloFresh Group IRMay 7, 2024

HelloFresh SE Reports Q1 2024 Results: Growth in Ready-To-Eat Segment

HelloFresh announced its Q1 2024 financial results, highlighting continued growth in its ready-to-eat (RTE) category, particularly the Factor brand in North America. While facing challenges in the meal kit segment due to market normalization, the company showed resilience with active customer levels and emphasized investments in product innovation and efficiency....more

ReutersMarch 14, 2024

HelloFresh Shares Fall After Adjusting Mid-Term Financial Targets

HelloFresh shares experienced a significant drop after the company revised its mid-term revenue and earnings targets downwards, citing a slower-than-expected recovery in customer growth and persistent inflationary pressures impacting consumer spending habits....more

HelloFresh Group IRFebruary 29, 2024

HelloFresh Publishes 2023 Non-Financial Report Highlighting Sustainability Progress

HelloFresh released its annual non-financial report detailing progress on sustainability initiatives, including efforts in reducing carbon emissions, minimizing food waste through its pre-portioned model, and advancements in sustainable packaging solutions across its global operations....more

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