HelloFresh SE is a leading global provider of meal kit delivery services, operating on a direct-to-consumer subscription model. Founded in Berlin in 2011, the company aims to revolutionize home cooking by providing customers with pre-portioned ingredients and easy-to-follow recipes delivered directly to their doorstep. HelloFresh emphasizes convenience, food quality, variety, and sustainability by reducing food waste compared to traditional grocery shopping. It operates across multiple countries and continents, serving millions of households and expanding its portfolio to include ready-to-eat meals through brands like Factor.
Serves as the central hub for global operations, strategic decision-making, technology development, finance, international marketing coordination, and corporate governance.
Located in the vibrant Kreuzberg district, known for its tech scene. The office space is typically modern, designed to foster collaboration, and likely includes amenities suited for a dynamic, international workforce, possibly including test kitchens for recipe development.
Characterized by a fast-paced, data-driven, and entrepreneurial environment. Being a global company, the HQ culture is international, with English often used as the primary working language. Emphasis is placed on growth, innovation, and operational efficiency.
The Berlin HQ is significant as the birthplace of the company and remains the core location for setting the global strategy and direction for HelloFresh's expansion and operations across numerous international markets.
HelloFresh maintains a significant global footprint, operating directly in numerous countries across North America (USA, Canada), Europe (including Germany, UK, France, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Italy, Spain, Sweden, Denmark, Norway), and Oceania (Australia, New Zealand). Globally supported functions include technology platform development, supply chain management innovations, brand strategy, financial reporting, and adapting the core meal kit and ready-to-eat offerings for diverse international markets.
Prinzenstraße 89
Berlin
Berlin
Germany
Address: 40 W 25th St, New York, NY 10010, USA (Note: Addresses can change, verify for specifics)
Supports HelloFresh's largest market (North America), managing regional strategy execution, customer acquisition, and operational logistics coordination.
Address: The HelloFresh Tower, 60 Worship St, London EC2A 2EZ, UK (Note: Verify address)
Serves as the operational center for the significant and established UK market, adapting the service to local consumer preferences and logistical requirements.
Address: Level 11, 68 Pitt St, Sydney NSW 2000, Australia (Note: Verify address)
Drives growth and manages operations within the ANZ market, tailoring the HelloFresh offering to the specific needs and conditions of the region.
Address: 110 Spadina Ave, Suite 400, Toronto, ON M5V 2K4, Canada (Note: Verify address)
Supports the growing Canadian customer base, adapting global strategies for local execution and managing country-specific supply chains and partnerships.
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As of April 2025, HelloFresh' leadership includes:
HelloFresh has been backed by several prominent investors over the years, including:
Based on publicly available information as of mid-2024, the core C-suite leadership team at HelloFresh (CEO, COO, CFO) has remained stable over the past 12 months. Major changes at this top level have not been recently announced. Changes may occur at the SVP/VP or regional leadership levels which are less frequently reported in major news outlets.
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HelloFresh typically uses standard corporate email formats based on employee names. The most common structures observed or inferred are 'first.last' or potentially 'first initial last'.
[first].[last]@hellofresh.com
Format
jane.doe@hellofresh.com
Example
85%
Success rate
HelloFresh Group IR • May 7, 2024
HelloFresh announced its Q1 2024 financial results, highlighting continued growth in its ready-to-eat (RTE) category, particularly the Factor brand in North America. While facing challenges in the meal kit segment due to market normalization, the company showed resilience with active customer levels and emphasized investments in product innovation and efficiency....more
Reuters • March 14, 2024
HelloFresh shares experienced a significant drop after the company revised its mid-term revenue and earnings targets downwards, citing a slower-than-expected recovery in customer growth and persistent inflationary pressures impacting consumer spending habits....more
HelloFresh Group IR • February 29, 2024
HelloFresh released its annual non-financial report detailing progress on sustainability initiatives, including efforts in reducing carbon emissions, minimizing food waste through its pre-portioned model, and advancements in sustainable packaging solutions across its global operations....more
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