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HelloFresh
What Does HelloFresh Do?
HelloFresh SE is a global leader in the meal-kit industry, revolutionizing the way people eat by providing fresh, high-quality ingredients and easy-to-follow recipes directly to consumers' homes. Founded with the mission to make home cooking convenient, enjoyable, and sustainable, HelloFresh offers a variety of meal plans catering to different dietary preferences and household sizes. Beyond meal kits, the company has expanded its portfolio to include ready-to-eat meals and other food solutions, operating across multiple countries and serving millions of customers worldwide. They focus on reducing food waste, promoting healthier eating habits, and leveraging data-driven technology to optimize their supply chain and customer experience.
Where Is HelloFresh's Headquarters?
HQ Function
The Berlin headquarters serves as the central command for HelloFresh's global operations, including strategic planning, technology development, marketing, finance, and product innovation.
Notable Features:
Modern office spaces designed to foster collaboration and innovation, often featuring open-plan layouts, communal areas, and potentially test kitchens for recipe development. Emphasis on a dynamic and international work environment.
Work Culture:
Known for a fast-paced, data-driven, and entrepreneurial culture. Employees often highlight the international environment, opportunities for growth, and a mission-driven approach to changing the way people eat.
HQ Significance:
The Berlin HQ is pivotal as it anchors HelloFresh's international expansion and technological advancements, solidifying its position as a leading global D2C (Direct-to-Consumer) food solutions company.
Values Reflected in HQ: The headquarters likely reflects HelloFresh's values of innovation (through tech infrastructure and collaborative spaces), sustainability (modern building standards and practices), customer-centricity (facilities for product development and testing), and global collaboration (an international and diverse workforce hub).
Location:
HelloFresh operates a significant global footprint, delivering meal kits and other food solutions to customers in 18 countries across North America, Europe, and Oceania (as of early 2024). Key functions supported globally include: robust and localized supply chain management; recipe development catering to diverse international palates; multi-channel marketing and customer acquisition; proprietary technology platforms for e-commerce and logistics; international customer care services; and regional operational hubs managing local fulfillment and distribution. This widespread presence allows HelloFresh to tailor its offerings to local tastes and logistical realities while leveraging global efficiencies in procurement and technology.
Street Address:
SaarbrĂĽcker StraĂźe 37a
City:
Berlin
State/Province:
Berlin
Country:
Germany
Where Else Does HelloFresh Operate Around the World?
New York, NY, USA
Address: Various locations, including key offices for US operations, e.g., in Manhattan.
To lead and expand HelloFresh's substantial presence in the United States, overseeing local profit and loss, customer acquisition strategies, and specific US market product development.
London, United Kingdom
Address: The HelloFresh Building, The Granary, 10 Godson Street, London, N1 9GZ, UK
To serve and grow the significant UK market for HelloFresh, offering localized meal solutions and managing partnerships within the region.
Sydney, NSW, Australia
Address: Key operational hub for Australia, with primary offices likely in Sydney or Melbourne to manage regional activities.
To establish and expand HelloFresh's market share in the ANZ region, adapting its global model to local consumer behavior, culinary preferences, and logistical frameworks.
Toronto, ON, Canada
Address: Central office for Canadian operations, likely located in Toronto to manage national activities.
To cater to the Canadian consumer base by offering meal kit solutions adapted to local tastes and seasonal availability, and driving sustainable growth within Canada.
Buying Intent Signals for HelloFresh
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading HelloFresh? Meet the Executive Team
As of April 2025, HelloFresh' leadership includes:
Who's Investing in HelloFresh?
HelloFresh has been backed by several prominent investors over the years, including:
What Leadership Changes Has HelloFresh Seen Recently?
In the past 12 months (approx. mid-2023 to mid-2024), HelloFresh strategically strengthened its leadership, particularly in technology and product development with the appointment of a new CPTO. The company focuses on ensuring its executive team is well-equipped to navigate market dynamics and drive its growth agenda.
New Appointments:
What Technology (Tech Stack) Is Used byHelloFresh?
Discover the tools HelloFresh uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
HelloFresh Email Formats and Examples
HelloFresh typically utilizes a standardized email format for its corporate employees, most commonly combining an employee's first and last name. The most frequently observed pattern is [firstname].[lastname]@hellofresh.com. While this is prevalent, variations might exist for specific departments, regions, or roles (e.g., initial-based formats for support).
firstname.lastname@hellofresh.com
Format
john.doe@hellofresh.com
Example
85%
Success rate
What's the Latest News About HelloFresh?
HelloFresh Investor Relations • April 25, 2024
HelloFresh SE Q1 2024 Results: Continued Strong Customer and Average Order Value Growth in the Ready-to-Eat Category
HelloFresh reported its Q1 2024 financial results, showcasing robust growth in its Ready-to-Eat (RTE) segment, particularly with its brand Factor. The company highlighted an increase in active customers and average order value within RTE, signaling successful expansion beyond traditional meal kits and a positive outlook for its multi-brand strategy....more
HelloFresh Newsroom • November 15, 2023
HelloFresh Appoints Upaasna Nischal as Chief Product and Technology Officer
HelloFresh announced the appointment of Upaasna Nischal to its Management Board as Chief Product and Technology Officer (CPTO), effective from November 2023. Nischal is tasked with leading the company's global product strategy and technological innovation to further enhance customer experience and operational scale....more
HelloFresh Group • March 26, 2024
HelloFresh Publishes 2023 Non-Financial Report Highlighting Sustainability Achievements
HelloFresh released its comprehensive 2023 Non-Financial Report, detailing significant progress in its sustainability initiatives. Key achievements include further reductions in carbon emissions per meal, advancements in sustainable packaging, and continued efforts to minimize food waste across its value chain, reinforcing its commitment to a more sustainable food system....more
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