What Does Hello Alice Do?

Total employees78
HeadquartersHouston
Founded2017

Hello Alice is a comprehensive digital platform dedicated to supporting small business owners, particularly those from underrepresented groups often referred to as the 'New Majority' (women, people of color, veterans, LGBTQ+ entrepreneurs, and entrepreneurs with disabilities). The platform provides free access to resources, step-by-step guides, funding opportunities including grants and loans, mentorship, and a vibrant peer-to-peer community. Hello Alice aims to democratize access to capital and essential business services, helping entrepreneurs navigate the challenges of starting and scaling their ventures.

Where Is Hello Alice's Headquarters?

HQ Function

Serves as the central hub for strategic planning, product development, partnership management, and coordinating national support programs for entrepreneurs.

Notable Features:

As a modern tech company with a focus on digital services, the physical headquarters likely prioritizes collaborative workspaces and technology infrastructure to support its platform and remote teams, rather than distinct architectural landmarks.

Work Culture:

Mission-driven, inclusive, and innovative, fostering a collaborative environment dedicated to empowering entrepreneurs. Emphasis on diversity and supporting the 'New Majority' business owners.

HQ Significance:

The Houston headquarters anchors Hello Alice's nationwide operations, driving its mission to provide equitable access to resources and capital for small businesses across the U.S.

Values Reflected in HQ: The headquarters' operational focus embodies Hello Alice's core values of inclusivity, empowerment, access, and innovation in serving the small business community.

Location:

Hello Alice primarily serves entrepreneurs within the United States, offering its comprehensive digital platform, educational resources, funding opportunities, and community support nationwide. While the platform is accessible online to a global audience, its tailored programs, grant applications, and direct support services are predominantly focused on empowering U.S.-based small businesses and startups, particularly those led by the New Majority.

Street Address:

Not publicly disclosed; operates with a significant presence in Houston.

City:

Houston

State/Province:

Texas

Country:

USA

Where Else Does Hello Alice Operate Around the World?

Distributed/Remote, USA

Address: N/A - Operates with a primarily remote workforce.

Enables access to a diverse talent pool and provides flexibility in serving a national community of entrepreneurs.

Buying Intent Signals for Hello Alice

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hello Alice? Meet the Executive Team

As of April 2025, Hello Alice' leadership includes:

Carolyn Rodz - Co-Founder & CEO
Elizabeth Gore - Co-Founder & President
Kelsey Cox - Chief Operating Officer
Shayna Walker - Chief Revenue Officer
Roni Eshel - Chief Technology Officer
Diana Hildebrand - Chief Financial Officer

Who's Investing in Hello Alice?

Hello Alice has been backed by several prominent investors over the years, including:

SVB Financial Group
Mastercard
Backstage Capital
QED Investors
Golden Seeds
How Women Invest
Harbert Growth Partners
Guy Fieri
Pharrell Williams
Wells Fargo
PlainsCapital Bank
Green Dot

What Leadership Changes Has Hello Alice Seen Recently?

Hire2
Exits0

Hello Alice has actively strengthened its leadership team over the past year (May 2023 - May 2024), appointing key executives in critical roles such as Chief Revenue Officer and Chief Financial Officer. These strategic hires underscore the company's focus on scaling its platform and driving revenue growth to better serve the small business community. No major C-suite executive departures have been publicly announced during this period.

New Appointments:

Shayna Walker, Shayna Walker was appointed as Chief Revenue Officer to spearhead revenue generation strategies and expand market reach.
Diana Hildebrand, Diana Hildebrand joined as Chief Financial Officer to oversee the company's financial strategy, operations, and planning.

What Technology (Tech Stack) Is Used byHello Alice?

Discover the tools Hello Alice uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hello Alice Email Formats and Examples

Hello Alice commonly uses the email format [firstname]@[company_domain].com. This is a prevalent convention in many modern companies, facilitating direct communication with team members.

firstname@helloalice.com

Format

carolyn@helloalice.com

Example

85%

Success rate

What's the Latest News About Hello Alice?

PR NewswireJanuary 29, 2024

Hello Alice 2024 Small Business Outlook Reveals Cautious Optimism Amidst Economic Uncertainty

Hello Alice released its 2024 Small Business Outlook report, based on a survey of over 3,700 U.S. small business owners. The findings indicate cautious optimism among entrepreneurs, who continue to cite inflation, access to capital, and hiring as primary challenges....more

PR Newswire (via Progressive)October 24, 2023

Hello Alice and Progressive Announce 10 Recipients of the Driving Small Business Forward Grant

In partnership with Progressive Commercial Insurance, Hello Alice awarded $25,000 grants to 10 small business owners through the 'Driving Small Business Forward' fund. The initiative aims to support entrepreneurs who utilize commercial vehicles in their operations....more

Wells Fargo NewsroomOctober 18, 2023

Wells Fargo Launches Small Business Growth Program With Hello Alice and Impact Foundations

Wells Fargo initiated a new small business growth program in collaboration with Hello Alice, LISC, and a consortium of foundations. The program is designed to provide grants and resources to small business owners, with a particular focus on diverse entrepreneurs, leveraging Hello Alice's platform for facilitation....more

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