What Does Pana Do?

Total employees125
HeadquartersDenver
Founded2015

Hello Pana, commonly known as Pana, was an innovative corporate travel platform that utilized artificial intelligence and human support to streamline travel management for businesses. It specialized in arranging travel for guest travelers, such as job candidates, clients, and contractors, as well as managing complex itineraries for road warriors. Pana aimed to provide a personalized and efficient booking experience, integrating with existing company workflows. In May 2021, Pana's technology assets were acquired by Coupa Software, and its functionalities have been integrated into Coupa's comprehensive Business Spend Management (BSM) platform to enhance their travel and expense offerings.

Where Is Pana's Headquarters?

HQ Function

Pana's Denver headquarters served as its primary hub for operations, including product development, software engineering, sales, marketing, customer support, and executive leadership.

Notable Features:

Located in Denver's LoDo (Lower Downtown) district, known for its vibrant atmosphere and mix of historic buildings and modern developments. The office space was likely designed to be a collaborative and modern environment conducive to a tech startup.

Work Culture:

Hello Pana fostered a startup culture characterized by innovation, agility, customer-centricity, and a strong team spirit. The environment likely encouraged rapid problem-solving and creative thinking to address challenges in corporate travel.

HQ Significance:

The Denver headquarters was pivotal as the birthplace of Pana's unique travel technology and the core of its operations, contributing to Denver's reputation as a growing tech hub and showcasing innovation in the travel industry.

Values Reflected in HQ: The headquarters' location and design likely reflected Pana's core values of innovation, efficiency, collaboration, and a forward-thinking approach to solving corporate travel complexities.

Location:

While headquartered in Denver, USA, Hello Pana served a diverse clientele with domestic and international travel needs. Its platform was designed to support travel bookings and management globally, reflecting the international nature of modern business. Support and operations were primarily managed from its US base, with technology enabling worldwide service delivery.

Street Address:

2420 17th St

City:

Denver

State/Province:

Colorado

Country:

USA

Where Else Does Pana Operate Around the World?

No additional office locations available.

Buying Intent Signals for Pana

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Pana? Meet the Executive Team

As of April 2025, Pana' leadership includes:

Devon Tivona - Co-founder & CEO
Lianne Haug - Co-founder & CPO/COO

Who's Investing in Pana?

Pana has been backed by several prominent investors over the years, including:

Bessemer Venture Partners
Techstars
GV (Google Ventures)
Grotech Ventures
Conversion Capital
Matchstick Ventures
Bullet Time Ventures

What Leadership Changes Has Pana Seen Recently?

Hire0
Exits0

The most significant executive-related news for Hello Pana was its acquisition by Coupa Software in May 2021. This event led to the transition of its leadership and team into Coupa. Information on specific executive hires or departures in the 12 months immediately preceding the acquisition is not widely publicized, as focus shifted towards the integration.

What Technology (Tech Stack) Is Used byPana?

Discover the tools Pana uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pana Email Formats and Examples

Prior to its acquisition, Hello Pana likely utilized common email formats for tech startups. A typical format would be based on employee names and the company domain, pana.com.

[first].[last]@pana.com

Format

devon.tivona@pana.com

Example

0 (Company acquired, emails no longer active. Historically, predicted success rate would have been high, e.g., 90%)%

Success rate

What's the Latest News About Pana?

Coupa Software Press ReleaseMay 4, 2021

Coupa Acquires Pana Travel to Strengthen Coupa Travel and Expense

Coupa Software (NASDAQ: COUP) announced today it has acquired Pana Travel (Pana), a leading solution for corporate travel, to further strengthen Coupa’s Travel and Expense offering within its market-leading Business Spend Management (BSM) Platform....more

Hello Iconic Blog (via Wayback Machine)October 1, 2020

Hello Iconic Acquires Pana to Create a Modern Corporate T&E Solution

Hello Iconic, a design and development agency, announced its acquisition of Pana, a corporate travel platform. The acquisition aimed to combine Hello Iconic's design expertise with Pana's travel technology to build a next-generation travel and expense management solution....more

TechCrunchApril 25, 2018

Pana raises $10M Series A for its corporate travel platform for ‘road warriors’ and recruiters

Pana, a Denver-based startup that provides a corporate travel platform for frequent travelers and those who book them, has raised $10 million in Series A funding led by Bessemer Venture Partners....more

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