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hello-mainland is a specialized agency, a trading name of Hello Great Works Ltd., dedicated to assisting Western brands in effectively entering and growing within the complex Chinese market. They provide comprehensive digital marketing solutions, including Chinese social media management (WeChat, Weibo, Xiaohongshu, Douyin), e-commerce strategy, influencer marketing (KOL/KOC), and content localization. Their expertise lies in understanding the unique cultural nuances and digital ecosystem of mainland China, enabling brands to connect authentically with Chinese consumers and achieve tangible results.
Serves as the central operational base for Hello Great Works Ltd., driving the strategy, client relations, and creative direction for its hello-mainland services, connecting Western brands with opportunities in the Chinese digital market.
Situated in a prominent London business district, the office likely offers a modern, collaborative workspace equipped with facilities supporting international business operations and creative marketing endeavors.
The work culture is expected to be dynamic, multicultural, and results-oriented, fostering innovation in digital marketing, emphasizing cross-cultural communication, and maintaining a deep understanding of both Western client needs and Chinese market intricacies.
The London headquarters is strategically vital for its proximity to European and North American clients seeking to expand into China. It functions as the command center for global strategy development and seamless coordination with on-the-ground teams in China.
hello-mainland's global presence is strategically designed to serve Western brands aiming to penetrate the Chinese market. Its main office in London, UK, handles client strategy, international account management, and overall project coordination. This is complemented by an operational hub in Shanghai, China, which focuses on in-market execution, local insights, and platform-specific expertise. This dual-location setup enables hello-mainland to effectively bridge Western business objectives with China's unique digital and consumer landscape.
International House, 24 Holborn Viaduct
London
England
United Kingdom
Address: Key operational office in Shanghai; specific street address not publicly listed.
To provide direct support and execution capabilities within mainland China, ensuring campaigns are effectively localized, resonate with the target Chinese audience, and to facilitate closer collaboration with local partners, platforms, and talent.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Mainland' leadership includes:
Mainland has been backed by several prominent investors over the years, including:
As a specialized boutique agency, hello-mainland (operated by Hello Great Works Ltd.) does not typically issue public announcements for executive movements unless they are of major significance. Leadership team information is generally stable and can be followed via professional networking platforms.
Discover the tools Mainland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
hello-mainland operates as a service of Hello Great Works Ltd. The common email format identified for Hello Great Works Ltd. is [first]@hellogreatworks.com. For direct inquiries to the hello-mainland service, they also provide a general contact email: nihao@hellomainland.com.
[first]@hellogreatworks.com
Format
olivia@hellogreatworks.com
Example
70%
Success rate
Jing Daily • March 27, 2024
Olivia Plotnick, Founder of hello-mainland, was featured in a Jing Daily article discussing how luxury brands are adapting their social media strategies in China for 2024. She highlighted the growing importance of Key Opinion Customers (KOCs) and the need for authentic community engagement on platforms like Xiaohongshu....more
Marketing To China (Podcast) • November 22, 2023
Olivia Plotnick from hello-mainland was a guest on the Marketing To China podcast, where she provided a comprehensive guide for Western brands on successfully navigating and thriving within mainland China's unique digital ecosystem and consumer culture....more
HelloMa_nland_ Blog • October 19, 2023
hello-mainland released an insightful blog post detailing the key Chinese social media platforms such as WeChat, Weibo, Douyin, and Xiaohongshu, aimed at helping Western brands understand their functionalities and best use cases for marketing in China....more
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