What Does Mainland Do?

Total employees115
HeadquartersLondon
Founded2018

hello-mainland is a specialized agency, a trading name of Hello Great Works Ltd., dedicated to assisting Western brands in effectively entering and growing within the complex Chinese market. They provide comprehensive digital marketing solutions, including Chinese social media management (WeChat, Weibo, Xiaohongshu, Douyin), e-commerce strategy, influencer marketing (KOL/KOC), and content localization. Their expertise lies in understanding the unique cultural nuances and digital ecosystem of mainland China, enabling brands to connect authentically with Chinese consumers and achieve tangible results.

Where Is Mainland's Headquarters?

HQ Function

Serves as the central operational base for Hello Great Works Ltd., driving the strategy, client relations, and creative direction for its hello-mainland services, connecting Western brands with opportunities in the Chinese digital market.

Notable Features:

Situated in a prominent London business district, the office likely offers a modern, collaborative workspace equipped with facilities supporting international business operations and creative marketing endeavors.

Work Culture:

The work culture is expected to be dynamic, multicultural, and results-oriented, fostering innovation in digital marketing, emphasizing cross-cultural communication, and maintaining a deep understanding of both Western client needs and Chinese market intricacies.

HQ Significance:

The London headquarters is strategically vital for its proximity to European and North American clients seeking to expand into China. It functions as the command center for global strategy development and seamless coordination with on-the-ground teams in China.

Values Reflected in HQ: The headquarters likely reflects core values such as global connectivity, specialized expertise in the Chinese market, innovation in digital strategies, client-centric service, and a commitment to cross-cultural understanding and effectiveness.

Location:

hello-mainland's global presence is strategically designed to serve Western brands aiming to penetrate the Chinese market. Its main office in London, UK, handles client strategy, international account management, and overall project coordination. This is complemented by an operational hub in Shanghai, China, which focuses on in-market execution, local insights, and platform-specific expertise. This dual-location setup enables hello-mainland to effectively bridge Western business objectives with China's unique digital and consumer landscape.

Street Address:

International House, 24 Holborn Viaduct

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Mainland Operate Around the World?

Shanghai, China

Address: Key operational office in Shanghai; specific street address not publicly listed.

To provide direct support and execution capabilities within mainland China, ensuring campaigns are effectively localized, resonate with the target Chinese audience, and to facilitate closer collaboration with local partners, platforms, and talent.

Buying Intent Signals for Mainland

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Mainland? Meet the Executive Team

As of April 2025, Mainland' leadership includes:

Olivia Plotnick - Founder, hello-mainland & Head of China Marketing
Jessal Parshotam - Founder & Director, Hello Great Works Ltd.

Who's Investing in Mainland?

Mainland has been backed by several prominent investors over the years, including:

Privately Held / Founder-Funded

What Leadership Changes Has Mainland Seen Recently?

Hire0
Exits0

As a specialized boutique agency, hello-mainland (operated by Hello Great Works Ltd.) does not typically issue public announcements for executive movements unless they are of major significance. Leadership team information is generally stable and can be followed via professional networking platforms.

What Technology (Tech Stack) Is Used byMainland?

Discover the tools Mainland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Mainland Email Formats and Examples

hello-mainland operates as a service of Hello Great Works Ltd. The common email format identified for Hello Great Works Ltd. is [first]@hellogreatworks.com. For direct inquiries to the hello-mainland service, they also provide a general contact email: nihao@hellomainland.com.

[first]@hellogreatworks.com

Format

olivia@hellogreatworks.com

Example

70%

Success rate

What's the Latest News About Mainland?

Jing DailyMarch 27, 2024

hello-mainland's Olivia Plotnick on Evolving China Luxury Market Strategies

Olivia Plotnick, Founder of hello-mainland, was featured in a Jing Daily article discussing how luxury brands are adapting their social media strategies in China for 2024. She highlighted the growing importance of Key Opinion Customers (KOCs) and the need for authentic community engagement on platforms like Xiaohongshu....more

Marketing To China (Podcast)November 22, 2023

Olivia Plotnick of hello-mainland Shares Insights on Unlocking the Chinese Market

Olivia Plotnick from hello-mainland was a guest on the Marketing To China podcast, where she provided a comprehensive guide for Western brands on successfully navigating and thriving within mainland China's unique digital ecosystem and consumer culture....more

HelloMa_nland_ BlogOctober 19, 2023

hello-mainland Publishes Guide to Understanding Chinese Social Media Platforms

hello-mainland released an insightful blog post detailing the key Chinese social media platforms such as WeChat, Weibo, Douyin, and Xiaohongshu, aimed at helping Western brands understand their functionalities and best use cases for marketing in China....more

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