What Does Flare Do?

Total employees285
HeadquartersNorth Sydney
Founded2020

Flare (flare.com) is an innovative HR technology company, now part of MYOB, dedicated to helping businesses simplify and enhance their employee experience. Their platform provides a centralized solution for managing employee benefits, financial wellbeing, rewards, recognition, onboarding, and superannuation. By streamlining these critical HR functions, Flare empowers organizations to create a more engaged, motivated, and productive workforce. They focus on making complex HR processes accessible and user-friendly for both employers and employees, primarily within the Australian market.

Where Is Flare's Headquarters?

HQ Function

Serves as a key hub for product development, engineering, sales, marketing, and customer support operations for Flare's offerings, integrated within MYOB's structure.

Notable Features:

Located in a modern office building within a prominent commercial area, offering contemporary workspaces and amenities designed to foster collaboration and innovation, as part of MYOB's facilities.

Work Culture:

Flare fosters a dynamic, innovative, and employee-centric work culture, now blended with MYOB's established environment. The culture encourages collaboration, continuous learning, and a passion for solving HR challenges through technology.

HQ Significance:

The Sydney presence is strategic, positioning Flare within a major business hub, close to key clients, partners, and a rich talent pool, reinforcing its commitment to the Australian market under MYOB.

Values Reflected in HQ: The operational environment reflects values of innovation, customer-centricity, and efficiency, aiming to provide a conducive atmosphere for developing leading HR technology solutions.

Location:

Flare's primary market focus is Australia and New Zealand, aligning with MYOB's core operational regions. Its cloud-based platform can be accessed by employees of Australian and New Zealand companies who may be located internationally. The solutions are specifically designed with Australian and New Zealand employment regulations and practices in mind (e.g., superannuation, KiwiSaver). Global support is typically provided for companies in these regions with international employees using the platform.

Street Address:

100 Walker Street

City:

North Sydney

State/Province:

NSW

Country:

Australia

Where Else Does Flare Operate Around the World?

Melbourne, VIC, Australia (Leveraging MYOB Network)

Address: MYOB Melbourne Office, e.g., 168 Cremorne St, Cremorne VIC 3121

To effectively serve and expand within the significant Victorian SME market by providing local presence and utilizing MYOB's resources and client relationships.

Buying Intent Signals for Flare

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Flare? Meet the Executive Team

As of April 2025, Flare' leadership includes:

James Windon - Co-Founder of Flare & GM, Enterprise at MYOB
Dominic Bressan - Co-Founder & Head of Engineering, Flare (within MYOB)
Daniel Cohen - Co-Founder & Head of Product, Flare (within MYOB)

Who's Investing in Flare?

Flare has been backed by several prominent investors over the years, including:

Point Deshcutes
Reinventure (Westpac's VC arm)
Tank Stream Ventures
Acorn Capital

What Leadership Changes Has Flare Seen Recently?

Hire0
Exits0

Following Flare's acquisition by MYOB (completed early 2022), its leadership structure has been integrated within MYOB. Specific high-profile executive changes solely attributable to a distinct 'Flare' unit in the last 12 months are not widely publicized. Key co-founders remain in significant leadership roles within the broader MYOB organization, overseeing Flare's strategic direction and product development.

What Technology (Tech Stack) Is Used byFlare?

Discover the tools Flare uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Flare Email Formats and Examples

Flare, like many tech companies, utilizes standardized email formats. The most commonly observed pattern for employees at flare.com is the first initial followed by the last name. Variations might exist depending on the role or department.

[first_initial][last]@flare.com

Format

jdoe@flare.com

Example

75%

Success rate

What's the Latest News About Flare?

Flare BlogApril 26, 2023

Flare Partners with PEXA to Automate Superannuation Payments

Flare announced a partnership with PEXA Pay to streamline and automate superannuation payments for businesses, further enhancing its HR and payroll offerings for Australian companies, demonstrating continued product innovation within MYOB....more

MYOB News / Financial ReviewJanuary 12, 2022

MYOB Completes Acquisition of Leading HR Tech Platform Flare

MYOB finalized its acquisition of Flare, a prominent Australian HR technology and employee benefits platform. This strategic move aimed to significantly enhance MYOB's offerings for SMEs by integrating Flare's comprehensive benefits, onboarding, and financial wellness capabilities into its business management platform....more

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