What Does Helium 10 Do?

Total employees196
HeadquartersBoca Raton
FoundedN/A

Helium 10 is a comprehensive, all-in-one software suite designed to help e-commerce entrepreneurs and businesses, particularly those selling on Amazon and Walmart marketplaces. It offers a wide array of powerful tools for product research, keyword research, listing optimization, inventory management, marketing, financial analytics, and operational automation. From identifying profitable product opportunities to optimizing ad campaigns and tracking financial health, Helium 10 aims to provide sellers with the data-driven insights and functionalities needed to scale their online businesses effectively. It is now part of Assembly, a larger collective of e-commerce software solutions.

Where Is Helium 10's Headquarters?

HQ Function

Serves as the central administrative and strategic hub for Helium 10, aligning its operations with the broader goals of its parent company, Assembly. Key functions include executive leadership, finance, legal, and corporate strategy for the Helium 10 brand.

Notable Features:

Likely a modern office space within a business park, designed to support the operations of a leading e-commerce software conglomerate. Features would prioritize collaborative workspaces and technology infrastructure.

Work Culture:

As part of Assembly, the work culture emphasizes innovation, customer success, and data-driven strategies in the e-commerce space. It fosters a collaborative environment aimed at empowering online sellers, often with a fast-paced, agile approach common in tech companies.

HQ Significance:

Represents the core of Helium 10's integration into Assembly, ensuring strategic alignment and resource allocation for one of the market's leading e-commerce tool suites, impacting a global user base.

Values Reflected in HQ: Efficiency, strategic growth, innovation, and a unified approach to serving the e-commerce community, consistent with Assembly's overall mission to empower online merchants.

Location:

Helium 10, as part of Assembly, supports e-commerce sellers globally through its software tools, customer support, extensive educational resources (like Project X, Project W, and the Serious Sellers Podcast), and active community engagement. While physical offices are primarily in North America with a presence in Europe, its digital products and remote teams enable a worldwide reach. Helium 10 assists sellers operating in various international Amazon and Walmart marketplaces, providing localized data and support where applicable to empower global e-commerce success.

Street Address:

7100 W. Camino Real, Suite #300

City:

Boca Raton

State/Province:

FL

Country:

USA

Where Else Does Helium 10 Operate Around the World?

Irvine, CA, USA

Address: 500 Technology Dr, Irvine, CA 92618, USA

Leverages Southern California's rich tech talent pool and vibrant e-commerce ecosystem to drive innovation and provide robust support for Helium 10's software suite.

Culver City, CA, USA

Address: 8601 Lincoln Blvd, Suite #180, Los Angeles, CA 90045, USA (Assembly Office)

Strategic presence in Southern California's tech and e-commerce hub, facilitating talent acquisition, industry partnerships, and market engagement for Assembly's portfolio.

Toronto, ON, Canada

Address: 1 University Ave, 3rd Floor, Toronto, ON M5J 2P1, Canada (Assembly Office)

Key hub for serving the growing Canadian e-commerce market and accessing tech talent in the region for Assembly's various brands.

London, United Kingdom

Address: Central London (Assembly Office - specific address varies)

Facilitates engagement with the European e-commerce community, provides regional support, and helps tailor solutions for the European market.

Buying Intent Signals for Helium 10

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Helium 10? Meet the Executive Team

As of April 2025, Helium 10' leadership includes:

Ben Moore - CEO, Assembly
Adam Crawshaw - President, Assembly
Ricardo Losso - Chief Product Officer, Assembly
Joe Mitchell - Chief Financial Officer, Assembly
Ashlin Pearl - Chief Revenue Officer, Assembly
Bradley Sutton - Director of Training & Chief Evangelist, Helium 10

Who's Investing in Helium 10?

Helium 10 has been backed by several prominent investors over the years, including:

Advent International
PSG (Providence Strategic Growth)

What Leadership Changes Has Helium 10 Seen Recently?

Hire0
Exits0

Key leadership transitions for Helium 10 occurred with changes at its parent company, Assembly, in early 2023 (approximately April). Ben Moore was appointed CEO of Assembly, and Adam Crawshaw as President, formalizing leadership over Helium 10. Bojan Gajic, former CEO of Helium 10, transitioned out of that role around that time. No further major C-Suite changes directly impacting Helium 10 within Assembly have been widely publicized in the subsequent 12-14 months (May 2023 - May 2024).

Departures

Bojan Gajic, Bojan Gajic departed as CEO of Helium 10 as Assembly consolidated its leadership structure.

New Appointments:

Ben Moore, Ben Moore was appointed CEO of Assembly, taking overall leadership of its brands including Helium 10.
Adam Crawshaw, Adam Crawshaw was appointed President of Assembly, taking on a key leadership role for its brands' operations including Helium 10.

What Technology (Tech Stack) Is Used byHelium 10?

Discover the tools Helium 10 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Helium 10 Email Formats and Examples

Helium 10, as part of Assembly, likely utilizes standardized email formats for its employees. Common patterns for tech companies include [first_initial][last]@domain.com or [first].[last]@domain.com. For Helium 10, the domain is helium10.com.

[first_initial][last]@helium10.com (e.g., jsmith@helium10.com) or [first].[last]@helium10.com (e.g., john.smith@helium10.com)

Format

bsutton@helium10.com

Example

80%

Success rate

What's the Latest News About Helium 10?

PR NewswireOctober 4, 2023

Helium 10 Unveils Brand New AI-Driven Capabilities to Empower E-commerce Entrepreneurs

Helium 10 announced new AI-driven features, including AI-powered Listing Builder enhancements and Adtomic AI Smart Suggestions, to help e-commerce sellers optimize their Amazon and Walmart businesses more efficiently....more

PR NewswireJuly 19, 2023

Helium 10 Releases Groundbreaking Market Tracker 360, Delivering Unprecedented Amazon Market Share Insights

Helium 10 launched Market Tracker 360, an advanced analytics tool providing Amazon sellers with comprehensive market share data, competitive intelligence, and trend analysis to inform strategic decisions....more

Business WireFebruary 7, 2024

Assembly Announces Record Growth and Profitability in 2023

Assembly, the parent company of Helium 10, announced record growth and profitability in 2023, highlighting the success of its e-commerce software platform which includes prominent tools like Helium 10. The company emphasized its continued investment in AI and data capabilities....more

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