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Helen of Troy Limited is a global consumer products company dedicated to offering creative solutions that enhance the daily lives of its customers. The company operates through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell (under license for air purifiers, humidifiers, and heaters), PUR, Hot Tools, and Drybar. Helen of Troy is organized into two primary business segments: Home & Outdoor, and Beauty & Wellness. The company focuses on strong brand development, innovation, operational excellence, and strategic acquisitions to drive growth and deliver value to consumers worldwide.
Serves as the main operational and administrative center, overseeing global strategy, brand management, product innovation, finance, supply chain, and human resources for its extensive portfolio of consumer brands.
A modern corporate campus designed to facilitate collaboration, innovation, and employee well-being. It houses various departmental functions and leadership teams.
The work culture at Helen of Troy's headquarters is characterized by a drive for innovation, collaboration across diverse teams, and a strong focus on brand stewardship and consumer satisfaction. Employees often experience a dynamic and results-oriented environment.
The El Paso headquarters is pivotal to Helen of Troy's global operations, serving as the strategic command center for its international brand portfolio and playing a key role in the company's long-term growth and market presence.
Helen of Troy maintains a significant global presence with offices and operations spanning North America, Europe, Asia, and Latin America. This international footprint supports a wide array of functions including product design and development, global sourcing and manufacturing oversight, quality control, multi-channel marketing and sales, extensive distribution networks, and dedicated customer service to effectively cater to its worldwide consumer base and manage its diverse portfolio of brands.
One Helen of Troy Plaza
El Paso
Texas
USA
Address: 601 West 26th Street, Suite 901, New York, NY 10001 (OXO Office)
Supports and drives innovation for the OXO brand, leveraging New York City's design and commercial talent pool for the North American market.
Address: 525 NW York Dr, Bend, OR 97703 (Hydro Flask Office)
Drives growth and innovation for Hydro Flask, capitalizing on the outdoor-centric culture of the Pacific Northwest to connect with its core consumer base.
Address: The Onyx Building, 185 Eversholt Street, London, NW1 1BU, UK
Facilitates market penetration and brand development across the EMEA region, tailoring global strategies to diverse local market needs.
Address: Helen of Troy Services (Asia) Ltd., Kowloon, Hong Kong (Representative Office)
Manages critical supply chain functions and supports market activities and expansion within the Asia Pacific region.
Address: Clarendon House, 2 Church Street, Hamilton HM 11, Bermuda
Fulfills corporate legal and administrative requirements as the company's place of incorporation.
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As of April 2025, Helen of Troy' leadership includes:
Helen of Troy has been backed by several prominent investors over the years, including:
Helen of Troy experienced significant leadership transitions in the past 12 months, including the appointment of a new Chief Executive Officer and a new Chief Financial Officer. These changes are aimed at guiding the company through its next phase of growth and strategic execution.
Discover the tools Helen of Troy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Helen of Troy commonly utilizes email formats based on employee names for corporate communications. The most prevalent formats appear to be combinations of first name, last name, and initials.
[first].[last]@hotus.com (e.g., jane.doe@hotus.com) or [first_initial][last]@hotus.com (e.g., jdoe@hotus.com)
Format
jane.doe@hotus.com
Example
75%
Success rate
Helen of Troy Investor Relations • April 24, 2024
Helen of Troy announced its financial results for the fourth quarter and full fiscal year 2024, detailing sales performance, profitability metrics, and strategic updates. The company also provided its outlook for fiscal year 2025, discussing market trends and growth initiatives for its Home & Outdoor and Beauty & Wellness segments....more
Helen of Troy Investor Relations • January 16, 2024
Helen of Troy announced the Board of Directors appointed Noel Geoffroy as the company's new Chief Executive Officer, effective March 1, 2024. Geoffroy succeeded Julien R. Mininberg, who retired as CEO....more
Helen of Troy Investor Relations • October 25, 2023
Helen of Troy announced the appointment of Tabata Gomez as its new Chief Financial Officer, effective November 27, 2023. Gomez succeeded Brian L. Grass, who retired from the company....more
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