What Does Helen of Troy Do?

Total employees2247
HeadquartersEl Paso
FoundedN/A

Helen of Troy Limited is a global consumer products company dedicated to offering creative solutions that enhance the daily lives of its customers. The company operates through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell (under license for air purifiers, humidifiers, and heaters), PUR, Hot Tools, and Drybar. Helen of Troy is organized into two primary business segments: Home & Outdoor, and Beauty & Wellness. The company focuses on strong brand development, innovation, operational excellence, and strategic acquisitions to drive growth and deliver value to consumers worldwide.

Where Is Helen of Troy's Headquarters?

HQ Function

Serves as the main operational and administrative center, overseeing global strategy, brand management, product innovation, finance, supply chain, and human resources for its extensive portfolio of consumer brands.

Notable Features:

A modern corporate campus designed to facilitate collaboration, innovation, and employee well-being. It houses various departmental functions and leadership teams.

Work Culture:

The work culture at Helen of Troy's headquarters is characterized by a drive for innovation, collaboration across diverse teams, and a strong focus on brand stewardship and consumer satisfaction. Employees often experience a dynamic and results-oriented environment.

HQ Significance:

The El Paso headquarters is pivotal to Helen of Troy's global operations, serving as the strategic command center for its international brand portfolio and playing a key role in the company's long-term growth and market presence.

Values Reflected in HQ: The headquarters' design and operational ethos aim to mirror Helen of Troy's core values, including a commitment to people, passion for its brands, performance-driven culture, and pride in its products and community impact.

Location:

Helen of Troy maintains a significant global presence with offices and operations spanning North America, Europe, Asia, and Latin America. This international footprint supports a wide array of functions including product design and development, global sourcing and manufacturing oversight, quality control, multi-channel marketing and sales, extensive distribution networks, and dedicated customer service to effectively cater to its worldwide consumer base and manage its diverse portfolio of brands.

Street Address:

One Helen of Troy Plaza

City:

El Paso

State/Province:

Texas

Country:

USA

Where Else Does Helen of Troy Operate Around the World?

New York, New York, USA

Address: 601 West 26th Street, Suite 901, New York, NY 10001 (OXO Office)

Supports and drives innovation for the OXO brand, leveraging New York City's design and commercial talent pool for the North American market.

Bend, Oregon, USA

Address: 525 NW York Dr, Bend, OR 97703 (Hydro Flask Office)

Drives growth and innovation for Hydro Flask, capitalizing on the outdoor-centric culture of the Pacific Northwest to connect with its core consumer base.

London, United Kingdom

Address: The Onyx Building, 185 Eversholt Street, London, NW1 1BU, UK

Facilitates market penetration and brand development across the EMEA region, tailoring global strategies to diverse local market needs.

Hong Kong, SAR China

Address: Helen of Troy Services (Asia) Ltd., Kowloon, Hong Kong (Representative Office)

Manages critical supply chain functions and supports market activities and expansion within the Asia Pacific region.

Bermuda

Address: Clarendon House, 2 Church Street, Hamilton HM 11, Bermuda

Fulfills corporate legal and administrative requirements as the company's place of incorporation.

Buying Intent Signals for Helen of Troy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Helen of Troy? Meet the Executive Team

As of April 2025, Helen of Troy' leadership includes:

Noel A. Geoffroy - Chief Executive Officer
Tabata Gomez - Chief Financial Officer
Michael Cummins - Chief Human Resources Officer
Philippa C. D. Roberts - Chief Legal Officer & Secretary
Larry D. Weatherall - President, Beauty & Wellness
Lisa M. Williams - President, Home & Outdoor

Who's Investing in Helen of Troy?

Helen of Troy has been backed by several prominent investors over the years, including:

BlackRock Inc.
The Vanguard Group, Inc.
Dimensional Fund Advisors LP
LSV Asset Management
State Street Corporation
AllianceBernstein L.P.

What Leadership Changes Has Helen of Troy Seen Recently?

Hire2
Exits2

Helen of Troy experienced significant leadership transitions in the past 12 months, including the appointment of a new Chief Executive Officer and a new Chief Financial Officer. These changes are aimed at guiding the company through its next phase of growth and strategic execution.

Departures

Julien R. Mininberg, Julien R. Mininberg retired as Chief Executive Officer effective February 29, 2024, after a successful tenure leading the company.
Brian L. Grass, Brian L. Grass retired as Chief Financial Officer, with his departure coinciding with the appointment of his successor.

New Appointments:

Noel A. Geoffroy, Noel A. Geoffroy was appointed Chief Executive Officer, effective March 1, 2024, bringing extensive consumer products leadership experience.
Tabata Gomez, Tabata Gomez was appointed Chief Financial Officer, effective November 27, 2023, with a strong background in global finance.

What Technology (Tech Stack) Is Used byHelen of Troy?

Discover the tools Helen of Troy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Helen of Troy Email Formats and Examples

Helen of Troy commonly utilizes email formats based on employee names for corporate communications. The most prevalent formats appear to be combinations of first name, last name, and initials.

[first].[last]@hotus.com (e.g., jane.doe@hotus.com) or [first_initial][last]@hotus.com (e.g., jdoe@hotus.com)

Format

jane.doe@hotus.com

Example

75%

Success rate

What's the Latest News About Helen of Troy?

Helen of Troy Investor RelationsApril 24, 2024

Helen of Troy Limited Reports Fourth Quarter and Full Fiscal Year 2024 Results

Helen of Troy announced its financial results for the fourth quarter and full fiscal year 2024, detailing sales performance, profitability metrics, and strategic updates. The company also provided its outlook for fiscal year 2025, discussing market trends and growth initiatives for its Home & Outdoor and Beauty & Wellness segments....more

Helen of Troy Investor RelationsJanuary 16, 2024

Helen of Troy Names Noel Geoffroy Chief Executive Officer

Helen of Troy announced the Board of Directors appointed Noel Geoffroy as the company's new Chief Executive Officer, effective March 1, 2024. Geoffroy succeeded Julien R. Mininberg, who retired as CEO....more

Helen of Troy Investor RelationsOctober 25, 2023

Helen of Troy Names Tabata Gomez Chief Financial Officer

Helen of Troy announced the appointment of Tabata Gomez as its new Chief Financial Officer, effective November 27, 2023. Gomez succeeded Brian L. Grass, who retired from the company....more

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