highperformr logo

Hearthsong's Overview

Total employees14
HeadquartersMadison
Founded

HearthSong is a cherished brand specializing in unique, high-quality toys, games, and creative playthings for children of all ages. With a focus on fostering imagination, active play, and learning, HearthSong offers a curated selection of products ranging from arts and crafts supplies and building sets to outdoor adventures and cozy room décor. Their mission is to provide 'toys you'll feel good about giving,' encouraging wholesome fun and child development. HearthSong is a part of the Plow & Hearth family of brands, under the parent company Evergreen Enterprises.

Where is Hearthsong's Headquarters?

HQ Function

Serves as the operational headquarters for Plow & Hearth, including the HearthSong brand, encompassing product curation, catalog and e-commerce operations, marketing, and customer support.

Notable Features:

Located in a scenic rural area, the facility likely includes office spaces, warehousing, and distribution capabilities for its catalog and online retail operations.

Work Culture:

The work culture is likely influenced by its parent company Plow & Hearth, emphasizing quality products, customer satisfaction, and a connection to home and family values. For HearthSong, a focus on creativity and child development would also be prominent.

HQ Significance:

This location is significant as the operational core for the HearthSong brand, ensuring the curation and delivery of its unique product offerings to families across the country.

Values Reflected in HQ: The headquarters likely reflects values of quality, reliability, customer focus, and a connection to family and wholesome living, in line with both Plow & Hearth and HearthSong's brand ethos.

Location:

While HearthSong primarily serves customers in the United States through its e-commerce platform and catalog, its global presence is mainly characterized by its product sourcing and supply chain operations. The company collaborates with manufacturers and artisans from various countries to develop and procure its unique range of toys and children's products. Direct retail operations are focused on the US market.

Street Address:

7021 Wolftown-Hood Rd

City:

Madison

State/Province:

Virginia

Country:

USA

Hearthsong's Global Presence

Richmond, Virginia, USA

Address: 5915 Midlothian Turnpike, Richmond, VA 23225, USA

Serves as the central corporate hub for Evergreen Enterprises, supporting all its subsidiary companies and brands with strategic direction and shared services across the US.

Buying Intent Signals for Hearthsong

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hearthsong

As of April 2025, Hearthsong' leadership includes:

Frank Quattrone - CEO, Evergreen Enterprises (Ultimate Parent Company)
John L. Leininger - President, Plow & Hearth (Parent Company)
Kim Toth - VP Merchandising and Product Development, Evergreen Enterprises
Cynthia W. Stites - SVP & General Counsel, Evergreen Enterprises

Investors of Hearthsong

Hearthsong has been backed by several prominent investors over the years, including:

Acquired by Plow & Hearth (2007), which is a subsidiary of the privately-held Evergreen Enterprises.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific public announcements regarding executive new hires or exits directly for the HearthSong brand team have been identified in the last 12 months. Key leadership is generally stable within its parent companies, Plow & Hearth and Evergreen Enterprises.

Departures

N/A, No publicly reported executive departures specific to HearthSong brand leadership in the last 12 months.

New Appointments:

N/A, No publicly reported new executive appointments specific to HearthSong brand leadership in the last 12 months.

Technology (Tech Stack) used by Hearthsong

Discover the tools Hearthsong uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hearthsong Email Formats and Examples

HearthSong customer service emails typically originate from @hearthsong.com. For corporate communications, employees may use email formats associated with its parent companies, Plow & Hearth or Evergreen Enterprises. Common professional email formats include first initial + last name or first name . last name.

Customer Service: [name]@hearthsong.com; Corporate: [first_initial][last]@plowhearth.com or [first_initial][last]@evergreenent.com

Format

support@hearthsong.com

Example

75%

Success rate

News and media

Home Accents TodayApril 3, 2023

Evergreen Enterprises (Parent of HearthSong) Acquires Burgeon Co-op

Evergreen Enterprises, the Richmond, Va.-based parent company of Plow & Hearth and HearthSong, announced its acquisition of direct-to-consumer personalized goods pioneer Burgeon Co-op. This strategic acquisition enhances Evergreen's portfolio and capabilities in the growing D2C market segment....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Hearthsong, are just a search away.