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Healthy Directions's Overview

Total employees170
HeadquartersBethesda
Founded1974

Healthy Directions is a premier source for doctor-formulated nutritional supplements, health advice, and natural wellness solutions. For over 30 years, they have been dedicated to helping people achieve better health through a combination of scientific research and natural ingredients. Their product lines are often developed in collaboration with respected physicians and health experts, aiming to address a wide range of health concerns. Healthy Directions primarily operates as a direct-to-consumer brand, providing educational content alongside its products to empower individuals on their health journeys.

Where is Healthy Directions's Headquarters?

HQ Function

Serves as an operational hub for the Healthy Directions brand, overseeing marketing, product strategy, e-commerce operations, and brand management within the International Vitamin Corporation (IVC) structure.

Notable Features:

The office is situated in a commercial business area, providing modern facilities typical for a corporate environment. Specific unique architectural details are not publicly highlighted.

Work Culture:

The work culture likely emphasizes health, wellness, collaboration, and customer-centricity, aligning with the brand's mission to promote healthy living. As part of IVC, it would also integrate into a larger corporate culture focused on quality and innovation in the vitamin and supplement industry.

HQ Significance:

The Bethesda location acts as a key center for managing the Healthy Directions brand's direct-to-consumer presence, product development pipeline, and marketing initiatives, particularly for the North American market.

Values Reflected in HQ: The professional setting likely reflects a commitment to quality, scientific backing, and reliable customer service, which are core to the Healthy Directions brand promise.

Location:

Healthy Directions primarily serves customers in North America but offers international shipping to many countries via its e-commerce platform. This allows global consumers to access its range of doctor-formulated nutritional supplements and health products. Its global functions are mainly centered around online retail, international distribution, and customer support for its global clientele.

Street Address:

7814 Old Georgetown Road

City:

Bethesda

State/Province:

MD

Country:

USA

Healthy Directions's Global Presence

Buying Intent Signals for Healthy Directions

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Healthy Directions

As of April 2025, Healthy Directions' leadership includes:

Ben Teicher - President, Healthy Directions (within International Vitamin Corporation)
Steven Rosenburgh - Chief Commercial Officer, Direct to Consumer at International Vitamin Corporation (IVC) (Oversees brands like Healthy Directions)

Investors of Healthy Directions

Healthy Directions has been backed by several prominent investors over the years, including:

International Vitamin Corporation (IVC) (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits specific to the Healthy Directions brand leadership were found in the last 12 months. The brand operates under the broader leadership of International Vitamin Corporation (IVC), which maintains a stable executive team for its divisions.

Departures

N/A, No specific executive departures publicly reported for the Healthy Directions brand in the last 12 months.

New Appointments:

N/A, No specific executive appointments publicly reported for the Healthy Directions brand in the last 12 months.

Technology (Tech Stack) used by Healthy Directions

Discover the tools Healthy Directions uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Healthy Directions Email Formats and Examples

Healthy Directions, as part of International Vitamin Corporation (IVC), likely follows common corporate email patterns. The most probable formats include first initial followed by last name, or first name separated by a dot from the last name.

[first_initial][last]@healthydirections.com

Format

jdoe@healthydirections.com

Example

80%

Success rate

News and media

TopWorkplaces.com / The Baltimore SunDecember 7, 2023

Healthy Directions / Adaptive Health Named a 2023 Top Workplace by The Baltimore Sun

Healthy Directions / Adaptive Health (the former parent entity, now part of IVC) was recognized as a Top Workplace in the Baltimore area for 2023. This award is based on employee feedback gathered through third-party surveys, highlighting the company's positive work environment....more

Healthy Directions Website BlogOngoing

Healthy Directions Publishes Regular Health & Wellness Articles

Healthy Directions continuously updates its website with informative articles and advice from its team of affiliated doctors and health experts, covering a wide range of topics from heart health to joint care and nutritional science....more

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