What Does Health Alliance Plan Do?

Total employees1016
HeadquartersDetroit
Founded1960

Health Alliance Plan (HAP) is a Michigan-based, nonprofit health plan dedicated to providing comprehensive health coverage and wellness programs to individuals, families, employer groups, and Medicare and Medicaid beneficiaries. As a subsidiary of Henry Ford Health, HAP emphasizes member well-being, access to quality care, and community health improvement. They offer a diverse portfolio of products, including HMO, PPO, EPO, and Medicare Advantage plans, striving to make healthcare understandable, accessible, and affordable for the communities they serve.

Where Is Health Alliance Plan's Headquarters?

HQ Function

The headquarters serves as the primary administrative and operational center for HAP, overseeing strategic planning, product development, member services, network management, and corporate functions.

Notable Features:

Situated within the historic New Center district and part of the expansive Henry Ford Health campus, the headquarters benefits from modern office facilities and close proximity to major healthcare services and transportation routes.

Work Culture:

The work culture at HAP's headquarters is generally professional, collaborative, and mission-driven, focusing on member satisfaction and community health. Being part of a nonprofit and a larger health system, there's an emphasis on service and ethical practices.

HQ Significance:

The Detroit headquarters is significant as it centralizes HAP's core operations, decision-making processes, and its strong ties to the Henry Ford Health system, reinforcing its commitment to the Michigan community.

Values Reflected in HQ: The headquarters' operations and location reflect HAP's values of community commitment, integration with a comprehensive health system, member-centric service, and operational efficiency.

Location:

Health Alliance Plan (HAP) primarily focuses its operations and services within the state of Michigan, USA. It does not maintain a global operational footprint in terms of international offices for health plan delivery. Its core mission is to serve the health insurance needs of individuals, families, and businesses within Michigan, supporting the diverse local population.

Street Address:

2850 W Grand Blvd

City:

Detroit

State/Province:

MI

Country:

USA

Where Else Does Health Alliance Plan Operate Around the World?

Southfield, Michigan, USA

Address: 21700 Northwestern Hwy, Southfield, MI 48075

To provide robust operational capacity and support for HAP's extensive network and diverse member base across Southeast Michigan and other regions, complementing the Detroit headquarters.

Flint, Michigan, USA

Address: G-3237 Beecher Rd, Suite B, Flint, MI 48532

To ensure accessible, localized support and services for HAP members in the region, facilitating easier interaction and access to plan information and assistance.

Buying Intent Signals for Health Alliance Plan

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Health Alliance Plan? Meet the Executive Team

As of April 2025, Health Alliance Plan' leadership includes:

Michael Genord, M.D., M.B.A. - President and Chief Executive Officer
Matt Laux - Senior Vice President, Chief Financial Officer
Margaret Anderson - Senior Vice President, Chief Sales and Marketing Officer
Seth Gold, M.D. - Senior Vice President, Chief Medical Officer
Ashish Raval - Senior Vice President & Chief Information Officer
Carrie Kincaid - Senior Vice President, Chief Human Resources Officer

Who's Investing in Health Alliance Plan?

Health Alliance Plan has been backed by several prominent investors over the years, including:

Henry Ford Health

What Leadership Changes Has Health Alliance Plan Seen Recently?

Hire1
Exits0

In the past year, Health Alliance Plan has made strategic leadership appointments to strengthen its operations and expand its reach in specific markets, such as its Medicaid plan in Ohio. There have been no major publicly announced C-suite departures from the core HAP leadership team during this period.

New Appointments:

Praveen Thadani, Praveen Thadani appointed as President of HAP Midwest Health Plan, a subsidiary managing HAP's Ohio Medicaid plan.

What Technology (Tech Stack) Is Used byHealth Alliance Plan?

Discover the tools Health Alliance Plan uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Health Alliance Plan Email Formats and Examples

Health Alliance Plan (HAP) commonly uses an email format based on the employee's first initial and last name. This is a standard convention in many corporate environments. Other formats might exist but this is a widely observed pattern.

[first_initial][last]@hap.org

Format

mgenord@hap.org (example for Michael Genord, CEO)

Example

80%

Success rate

What's the Latest News About Health Alliance Plan?

HAP NewsroomMay 1, 2024

HAP Empowers Michigan Residents to Take Control of Their Health with Free Health and Wellness Classes

Health Alliance Plan (HAP) is offering a series of free virtual health and wellness classes throughout Michigan. These classes, available to HAP members and the general public, cover topics such as stress management, healthy eating, fitness, and chronic condition management, aiming to promote proactive health....more

HAP NewsroomFebruary 15, 2024

HAP Honored Again with Prestigious National Award for Customer Service

Health Alliance Plan (HAP) has received the Service Quality Measurement (SQM) Group's CX Best Practice Award for FCR (First Call Resolution) Best Practice for the second consecutive year. This award recognizes HAP's commitment to outstanding customer service in the health insurance industry....more

HAP Newsroom (also reported by Crain's Detroit Business)October 11, 2023

Health Alliance Plan names Praveen Thadani president of HAP Midwest Health Plan

Praveen Thadani was appointed as president of HAP Midwest Health Plan, the HAP subsidiary that manages its Ohio Medicaid plan. Thadani brings extensive experience in Medicaid and government programs to lead HAP's strategic initiatives in Ohio....more

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