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Hawthorn Football Club's Overview

Total employees248
HeadquartersDingley Village
Founded1902

Hawthorn Football Club, nicknamed the Hawks, is a professional Australian rules football club competing in the Australian Football League (AFL). Established in 1902, Hawthorn is one of the most successful clubs in the AFL era, renowned for its rich history, strong culture, and passionate supporter base. The club is committed to on-field success, community engagement, and fostering a progressive and inclusive environment. Hawthorn also fields a team in the AFLW competition.

Where is Hawthorn Football Club's Headquarters?

HQ Function

Serves as the central hub for the club's football operations (AFL and AFLW), administration, player training and development, high-performance programs, and community engagement initiatives.

Notable Features:

State-of-the-art facilities including two full-size ovals (one to MCG dimensions), a large indoor training field, an elite gymnasium, aquatic recovery and rehabilitation centre, medical suites, player lounge, theatrette, administrative offices, and planned community spaces like a cafe and museum. The design incorporates Indigenous cultural themes and sustainability principles.

Work Culture:

A high-performance environment focused on teamwork, excellence, innovation, and resilience. The culture promotes collaboration between football and administrative departments, with a strong emphasis on player welfare and development, and connection with the club's members and the broader community.

HQ Significance:

Bunjil Bagora represents a new era for Hawthorn, centralizing all its operations into a world-class facility designed to underpin future success and deepen community ties. It's a symbol of the club's ambition and long-term vision.

Values Reflected in HQ: The facility reflects Hawthorn's values of 'One Club', 'Respect', 'Progressive', 'Humility', and 'Excellence' through its integrated design, focus on elite performance, community accessibility, and acknowledgement of Indigenous heritage.

Location:

Hawthorn Football Club primarily operates within Australia, with a strong national footprint. Its global presence is characterized by a widespread international supporter base, particularly in countries with significant Australian expatriate communities such as the United Kingdom, United States, New Zealand, and parts of Asia and Europe. The club engages these overseas fans through international membership packages, global merchandise distribution, and extensive digital content. While direct operational offices abroad are not maintained, the broadcast of AFL games reaches a global audience, and the club occasionally participates in international talent scouting or considers pre-season activities overseas.

Street Address:

3 Stanley Street (within Kennedy Community Centre)

City:

Dingley Village

State/Province:

Victoria

Country:

Australia

Hawthorn Football Club's Global Presence

Launceston, Tasmania/Australia

Address: UTAS Stadium, Invermay Road, Launceston, TAS 7248 (Operational base for Tasmanian activities. Mailing: PO Box 562, Launceston, TAS 7250)

To maintain and grow the club's strong supporter base in Tasmania, deliver on its partnership commitments with the Tasmanian government, contribute to local community and football development, and provide a 'home away from home' for the team.

Buying Intent Signals for Hawthorn Football Club

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hawthorn Football Club

As of April 2025, Hawthorn Football Club' leadership includes:

Andy Gowers - President
Ash Klein - Chief Executive Officer (CEO)
Sam Mitchell - AFL Senior Coach
Rob McCartney - General Manager - Football
Bec Goddard - AFLW Senior Coach

Investors of Hawthorn Football Club

Hawthorn Football Club has been backed by several prominent investors over the years, including:

Hawthorn Football Club Members (Member-owned club)
State Government of Tasmania (Major Partner)
Nissan Australia (Principal Partner)
iiNet (Major Partner)
KFC (Major Partner)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits3

Hawthorn Football Club has seen key leadership changes, including the appointment of a new CEO and several adjustments to its Board of Directors over the past year.

Departures

Justin Reeves, Justin Reeves resigned from his position as CEO.
Owen Wilson, Owen Wilson retired from the Hawthorn Football Club Board.
Katie Hudson, Katie Hudson retired from the Hawthorn Football Club Board.

New Appointments:

Ash Klein, Ash Klein appointed as permanent CEO after serving as interim CEO.
Tim Shearer, Tim Shearer appointed to the Hawthorn Football Club Board.
Anne-Marie Pell, Anne-Marie Pell appointed to the Hawthorn Football Club Board.

Technology (Tech Stack) used by Hawthorn Football Club

Discover the tools Hawthorn Football Club uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hawthorn Football Club Email Formats and Examples

Hawthorn Football Club typically uses a standard professional email format for its staff. The most common format is likely the first initial followed by the last name, or first name separated by a dot from the last name.

finitiallastname@hawthornfc.com.au or firstname.lastname@hawthornfc.com.au

Format

aklein@hawthornfc.com.au (example for Ash Klein)

Example

85%

Success rate

News and media

hawthornfc.com.auMay 7, 2024

Hawthorn Football Club news title: Hawks duo cop sanctions

Hawthorn forwards Jack Ginnivan and Mabior Chol have both accepted financial sanctions following separate incidents in Saturday's win over the Western Bulldogs....more

hawthornfc.com.auMay 6, 2024

Hawthorn Football Club news title: VFLW MATCH REPORT RD 7 | Hawks secure thrilling comeback victory

Box Hill Hawks VFLW side has pulled off a remarkable comeback victory over an undefeated Williamstown outfit at DSVmultiply Stadium on Sunday....more

hawthornfc.com.auOctober 12, 2023

Hawthorn Football Club news title: Ash Klein appointed Hawthorn CEO

Hawthorn Football Club is thrilled to announce the appointment of Ash Klein as its new Chief Executive Officer, effective immediately. Klein had been serving as Interim CEO....more

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