HQ Function

Serves as the central hub for the club's football operations (AFL and AFLW), administration, player training and development, high-performance programs, and community engagement initiatives.

Notable Features:

State-of-the-art facilities including two full-size ovals (one to MCG dimensions), a large indoor training field, an elite gymnasium, aquatic recovery and rehabilitation centre, medical suites, player lounge, theatrette, administrative offices, and planned community spaces like a cafe and museum. The design incorporates Indigenous cultural themes and sustainability principles.

Work Culture:

A high-performance environment focused on teamwork, excellence, innovation, and resilience. The culture promotes collaboration between football and administrative departments, with a strong emphasis on player welfare and development, and connection with the club's members and the broader community.

HQ Significance:

Bunjil Bagora represents a new era for Hawthorn, centralizing all its operations into a world-class facility designed to underpin future success and deepen community ties. It's a symbol of the club's ambition and long-term vision.

Values Reflected in HQ: The facility reflects Hawthorn's values of 'One Club', 'Respect', 'Progressive', 'Humility', and 'Excellence' through its integrated design, focus on elite performance, community accessibility, and acknowledgement of Indigenous heritage.

Location:

Hawthorn Football Club primarily operates within Australia, with a strong national footprint. Its global presence is characterized by a widespread international supporter base, particularly in countries with significant Australian expatriate communities such as the United Kingdom, United States, New Zealand, and parts of Asia and Europe. The club engages these overseas fans through international membership packages, global merchandise distribution, and extensive digital content. While direct operational offices abroad are not maintained, the broadcast of AFL games reaches a global audience, and the club occasionally participates in international talent scouting or considers pre-season activities overseas.

Street Address:

3 Stanley Street (within Kennedy Community Centre)

City:

Dingley Village

State/Province:

Victoria

Country:

Australia