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Havas CX Helia is a customer engagement agency specializing in transforming brand-consumer relationships through intelligent use of data, technology, and creative strategies. They focus on CRM, customer loyalty programs, data analytics, and personalized marketing to deliver meaningful experiences that drive business growth. As an integral part of the Havas CX global network, Havas CX Helia combines deep customer understanding with innovative execution to enhance customer lifetime value and build lasting brand affinity.
Serves as a central hub for Havas CX Helia's strategic, creative, data, and technology teams, fostering collaboration for UK and international client projects in customer engagement and CRM.
The HKX building is a state-of-the-art facility designed to promote collaboration and creativity among Havas agencies. It features open-plan workspaces, modern meeting rooms, event spaces, and advanced technological infrastructure.
The work culture at Havas CX Helia, within the HKX Village, is dynamic, collaborative, and data-driven. It emphasizes innovation, integrated teamwork across disciplines, and a strong focus on creating meaningful customer experiences, aligning with the Havas 'Meaningful Brands' philosophy.
The London headquarters in HKX is pivotal for Havas' customer experience capabilities in Europe, capitalizing on London's diverse talent pool and its status as a global business and technology hub. It allows Havas CX Helia to serve a wide range of clients effectively.
While Havas CX Helia's core teams are predominantly based in the United Kingdom (London and Cirencester), its deep expertise in data and customer engagement is leveraged across the extensive Havas CX global network. This network has a significant presence in North America, Europe, Asia-Pacific, and Latin America. This allows Havas CX Helia's methodologies and solutions to be applied globally, supporting international clients with consistent, yet culturally nuanced, customer experience strategies. Key functions supported globally include CX strategy, advanced data analytics, CRM system implementation, loyalty program design, and personalized digital communications.
HKX Building, 3 Pancras Square
London
England
United Kingdom
Address: The Mutual, Abbey House, Cirencester, Gloucestershire, GL7 2UD, UK
Supports UK-wide and international clients by providing specialized data management, customer insight, and direct marketing campaign execution capabilities.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Havas CX helia' leadership includes:
Havas CX helia has been backed by several prominent investors over the years, including:
In the past 12-18 months, Havas CX has focused on strengthening its global and regional leadership through strategic appointments. While executive changes specific to Havas CX Helia's top leadership are not always widely publicized, the broader Havas CX network benefits from ongoing talent acquisition and integration to enhance its customer experience capabilities.
Discover the tools Havas CX helia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As part of the Havas Group, employees at Havas CX Helia typically use email addresses that follow the common Havas corporate format. The most widely used pattern is 'firstname.lastname@havas.com'. While minor variations or legacy formats might exist, this is the standard and most reliable format.
firstname.lastname@havas.com
Format
john.smith@havas.com
Example
90%
Success rate
Campaign UK • March 1, 2024
Topps Tiles, the UK's largest tile specialist, selected Havas CX to manage its customer relationship management (CRM) and loyalty programs. The agency's strong data and CRM capabilities, a legacy of Havas CX Helia, were cited as key factors in the decision, aiming to drive customer loyalty and personalized engagement....more
The Drum • October 5, 2023
Havas CX released its 2023 X Index report, a global study analyzing customer experience effectiveness. The findings emphasized that brands need to provide 'extra value' beyond basic expectations to win customer loyalty, highlighting trends in personalization, ethical data use, and the importance of seamless digital and physical interactions....more
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