Hashtag Paid (operating as #paid) is a premier creator marketing platform designed to help brands effectively scale their influencer marketing efforts and achieve measurable results. By seamlessly connecting brands with a diverse network of content creators, Hashtag Paid facilitates the production of authentic and engaging content tailored to specific campaign goals. The platform offers end-to-end campaign management, from creator discovery and collaboration to performance tracking and payment processing, empowering businesses to build meaningful relationships with their target audiences through trusted voices in the creator economy.
Serves as the central hub for Hashtag Paid's core operations, including product development, strategic planning, sales, marketing, and executive leadership. It also offers a physical workspace for local employees in their remote-first model.
Located in a vibrant area of Toronto, within a modern office building (StartWell, a co-working and private office space provider, is located at this address) offering collaborative environments and contemporary amenities suitable for a tech company.
Hashtag Paid promotes a remote-first work culture that is collaborative, innovative, and fast-paced. The company emphasizes creativity, data-driven decision-making, and a passion for the creator economy, encouraging employees to contribute to its growth in the influencer marketing landscape.
The Toronto headquarters anchors Hashtag Paid in a major North American tech and media hub, providing access to talent, investment, and a dynamic business ecosystem conducive to innovation in marketing technology.
While headquartered in Toronto, Canada, Hashtag Paid operates with a global reach, serving brands and creators across various international markets. As a remote-first company, its team members and operations are distributed, allowing it to support influencer marketing campaigns worldwide. The platform facilitates connections with creators globally, enabling brands to execute campaigns in diverse regions and languages, reflecting the international nature of the creator economy and digital marketing.
777 Richmond St W
Toronto
Ontario
Canada
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As of April 2025, #paid' leadership includes:
#paid has been backed by several prominent investors over the years, including:
In the past year (approx. mid-2023 to mid-2024), Hashtag Paid has continued to solidify its leadership team, notably with the addition of a new VP of Marketing in early 2023. The company focuses on building its executive talent to support ongoing growth in the creator marketing sector. No major executive departures have been publicly announced during this specific period.
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Hashtag Paid (now #paid) commonly uses specific email formats for its professional communications. The most prevalent pattern is the employee's first name followed by '@hashtagpaid.com'. Another pattern observed, though less common, is 'first name.last name@hashtagpaid.com'.
[first]@hashtagpaid.com or [first].[last]@hashtagpaid.com
Format
example: bryan@hashtagpaid.com or jane.doe@hashtagpaid.com
Example
85%
Success rate
The Message • October 18, 2023
Hashtag Paid (operating as #paid) launched a new marketing campaign titled 'Opposites Attract,' highlighting the surprising and effective collaborations possible through its creator marketing platform. The campaign aimed to showcase the platform's ability to connect diverse brands with relevant creators....more
MarTech Series • April 27, 2022
Hashtag Paid (operating as #paid) announced its acquisition of Artery, a platform known for enabling creators to host and monetize live and virtual experiences. This strategic acquisition was aimed at expanding #paid's service offerings and further empowering the creator economy....more
BetaKit • February 15, 2022
Hashtag Paid (operating as #paid) secured $20 million CAD (approximately $15 million USD) in Series B funding. The round was led by Export Development Canada (EDC) and aimed to enhance its creator marketing platform, expand its market reach, and further develop its technology for connecting brands with content creators....more
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