What Does Hasbro Do?

Total employees8046
HeadquartersPawtucket
Founded1923

Hasbro is a global play and entertainment company committed to creating the world's best play and entertainment experiences. From toys, games, and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects with global audiences by bringing to life great innovations, stories, and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG, and PJ MASKS, as well as premier partner brands. The company is guided by its purpose to make the world a better place for all children, fans, and families.

Where Is Hasbro's Headquarters?

HQ Function

Serves as the central hub for global operations, including executive leadership, strategic planning, product design and development, marketing, sales operations, and corporate support functions.

Notable Features:

Modern corporate campus featuring design labs, showrooms for upcoming products, collaborative workspaces, and employee amenities. It reflects the company's focus on creativity and innovation in play.

Work Culture:

A dynamic and creative environment that encourages innovation, collaboration, and a passion for play. Employees often engage with the company's iconic brands and contribute to developing new entertainment experiences, with a strong emphasis on teamwork and community.

HQ Significance:

Historically rooted in Rhode Island, the Pawtucket HQ is not only the nerve center for Hasbro's global business decisions but also a symbol of its long-standing commitment to the toy and game industry and the local community.

Values Reflected in HQ: The headquarters design and operations emphasize Hasbro's core values of innovation, community engagement (including local partnerships and employee volunteering), sustainability (e.g., through building efficiency efforts and waste reduction programs), and the transformative power of play.

Location:

Hasbro maintains a robust global presence, with offices and operations spanning North America, Europe, Latin America, and the Asia Pacific region. Key global functions include toy and game design and development, brand marketing, international sales and distribution networks, third-party manufacturing oversight (primarily in Asia), and content creation and distribution through its entertainment divisions. This worldwide footprint allows Hasbro to tailor its products and storytelling to diverse cultural preferences and effectively reach consumers in over 100 countries.

Street Address:

1027 Newport Avenue

City:

Pawtucket

State/Province:

Rhode Island

Country:

USA

Where Else Does Hasbro Operate Around the World?

Renton, Washington, USA

Address: 1600 Lind Ave SW, Renton, WA 98057

Strategic location within the Seattle metropolitan area, a major hub for game development talent and technology companies, fostering innovation in gaming.

Burbank, California, USA

Address: 2255 N Ontario St, Burbank, CA 91504 (Example Hasbro Animation Studio Location)

Proximity to Hollywood, major studios, and a vast pool of creative talent in the entertainment industry, crucial for developing and producing engaging content.

Uxbridge, Middlesex, United Kingdom

Address: 4 The Square, Stockley Park, Uxbridge, Middlesex, UB11 1ET

Centralized location for managing European business activities, providing access to key European markets and talent.

Hong Kong SAR, China

Address: Suite 1101-5 & 12, 11/F, World Trade Centre, 280 Gloucester Road, Causeway Bay, Hong Kong

Key strategic hub for accessing and managing business in the diverse and rapidly growing Asian markets, as well as overseeing important supply chain and manufacturing liaison activities.

Montreal, Quebec, Canada

Address: Multiple locations including for game studios like Wizards of the Coast Montreal Studio.

Access to a vibrant and well-established game development ecosystem in Montreal, known for its skilled talent pool and supportive industry infrastructure.

Buying Intent Signals for Hasbro

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hasbro? Meet the Executive Team

As of April 2025, Hasbro' leadership includes:

Chris Cocks - Chief Executive Officer
Gina Goetter - Executive Vice President and Chief Financial Officer
Tim Kilpin - President, Toy, Licensing & Entertainment
Cynthia Williams - President, Wizards of the Coast and Digital Gaming
Najuma Atkinson - Executive Vice President, Chief People Officer
Shane Azzi - Executive Vice President, Chief Global Supply Chain Officer
Steve Zaleski - Chief Marketing Officer, Consumer Products

Who's Investing in Hasbro?

Hasbro has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
State Street Corporation
Capital Research Global Investors
FMR LLC (Fidelity Management & Research)
Aristotle Capital Management, LLC
Wellington Management Group LLP

What Leadership Changes Has Hasbro Seen Recently?

Hire2
Exits1

Over the past 12 months (mid-2023 to mid-2024), Hasbro has experienced notable executive team changes, including key appointments to strengthen its supply chain and marketing leadership, alongside the departure of its Chief Legal Officer. These changes reflect the company's ongoing strategic initiatives and adaptation to market dynamics.

Departures

Teri List, Teri List departed from her role as EVP and Chief Legal Officer, effective May 31, 2024.

New Appointments:

Shane Azzi, Shane Azzi was appointed to the newly created role of EVP, Chief Global Supply Chain Officer, bringing extensive experience to Hasbro's operational leadership.
Steve Zaleski, Steve Zaleski was appointed as Chief Marketing Officer, Consumer Products, to drive innovative marketing strategies for Hasbro's brands.

What Technology (Tech Stack) Is Used byHasbro?

Discover the tools Hasbro uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hasbro Email Formats and Examples

Hasbro commonly uses a few standard email formats for its employees. The most prevalent patterns are `first.last@hasbro.com` and `firstinitialLast@hasbro.com`. While variations might exist across departments or regions, these are generally reliable starting points.

first.last@hasbro.com (e.g., jane.doe@hasbro.com) or flast@hasbro.com (e.g., jdoe@hasbro.com)

Format

john.smith@hasbro.com

Example

85%

Success rate

What's the Latest News About Hasbro?

Hasbro Investor RelationsApril 24, 2024

Hasbro Reports First Quarter 2024 Financial Results

Hasbro announced its financial results for the first quarter of 2024, highlighting performance across its segments including Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment. The company discussed progress on its transformation strategy and outlook for the year....more

Hasbro Investor RelationsFebruary 22, 2024

Hasbro Announces New Organizational Structure and Leadership Appointments to Drive Profitable Growth and Shareholder Value

Hasbro detailed a new organizational structure and key leadership appointments aimed at accelerating its growth strategy. This included Tim Kilpin's expanded role as President, Toy, Licensing & Entertainment....more

ReutersDecember 11, 2023

Hasbro to cut 1,100 jobs as toy demand slumps

Hasbro announced plans to reduce its global workforce by approximately 1,100 positions (nearly 20%) as part of a cost-saving initiative amid softer toy sales and ongoing strategic changes, including the sale of its eOne film and TV business....more

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