What Does Harrah's Cherokee Casino Resort Do?

Total employees962
HeadquartersCherokee
FoundedN/A

Harrah's Cherokee Casino Resort, nestled in the scenic Smoky Mountains of North Carolina, is a premier destination for entertainment and gaming. Owned by the Eastern Band of Cherokee Indians and operated by Caesars Entertainment, the resort offers an expansive casino floor with a wide variety of slot machines, table games, and a poker room. Beyond gaming, guests can enjoy luxurious hotel accommodations across multiple towers, diverse dining options ranging from upscale restaurants to casual eateries, a world-class spa, retail shopping, and live entertainment at the Event Center. The resort significantly contributes to the regional economy and serves as a major tourist attraction, blending modern resort amenities with the cultural heritage of the Cherokee people.

Where Is Harrah's Cherokee Casino Resort's Headquarters?

HQ Function

The primary operational hub for all resort activities, including casino operations, hotel management, guest services, dining, entertainment, and administrative functions for the property.

Notable Features:

Expansive casino floor, multiple hotel towers (Creek Tower, Soco Tower, Cherokee Tower, The Cherokee), 15,000 sq ft Ultrastar Multi-tainment Center, Harrah's Cherokee Convention Center, Event Center for concerts, The Mandara Spa, a variety of restaurants, and retail outlets.

Work Culture:

The work culture at a large resort like Harrah's Cherokee typically emphasizes customer service, hospitality, and teamwork. It's a fast-paced environment operating 24/7, offering diverse roles from gaming and hotel operations to F&B and entertainment. Employees often benefit from training programs and opportunities within the larger Caesars Entertainment network.

HQ Significance:

A major economic driver for the Eastern Band of Cherokee Indians and Western North Carolina, providing significant employment and tourism revenue. It's one of the largest resort destinations in the Southeast.

Values Reflected in HQ: Entertainment, customer satisfaction, luxury, economic development for the Eastern Band of Cherokee Indians, and an increasing reflection of Cherokee culture through design elements and partnerships.

Location:

While Harrah's Cherokee Casino Resort is a significant regional destination, its operator, Caesars Entertainment, has a vast global presence. Caesars Entertainment supports functions globally across its portfolio of casino-resorts and online gaming platforms. These include casino operations, hotel and resort management, food and beverage services, live entertainment production, marketing, loyalty programs (Caesars Rewards), technology development, and corporate oversight across numerous properties in the United States and internationally.

Street Address:

777 Casino Dr

City:

Cherokee

State/Province:

NC

Country:

USA

Where Else Does Harrah's Cherokee Casino Resort Operate Around the World?

Murphy, NC, USA

Address: 777 Casino Parkway, Murphy, NC 28906

To expand the EBCI's gaming operations in a different part of Western North Carolina, catering to a distinct market and providing additional economic benefits and entertainment options in the region.

Buying Intent Signals for Harrah's Cherokee Casino Resort

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Harrah's Cherokee Casino Resort? Meet the Executive Team

As of April 2025, Harrah's Cherokee Casino Resort' leadership includes:

Brooks Robinson - Regional Senior Vice President & General Manager, Harrah's Cherokee Casinos
Adam Stuart - Regional Vice President of Finance, Harrah's Cherokee Casinos

Who's Investing in Harrah's Cherokee Casino Resort?

Harrah's Cherokee Casino Resort has been backed by several prominent investors over the years, including:

Eastern Band of Cherokee Indians (Owner)
Caesars Entertainment (Operator/Manager)

What Leadership Changes Has Harrah's Cherokee Casino Resort Seen Recently?

Hire2
Exits1

Parent company Caesars Entertainment has seen significant executive transitions in the last 12 months, including a new SVP of iGaming and upcoming changes in the President & COO roles. Specific high-level executive changes solely for Harrah's Cherokee Casino Resort are less frequently publicized.

Departures

Anthony Carano, Anthony Carano announced his resignation from Caesars Entertainment, effective late August 2024.

New Appointments:

Eric Hession, Eric Hession appointed to the expanded role of President of Caesars Entertainment, Inc.
Matt Sunderland, Matt Sunderland joined Caesars Digital as Senior Vice President of iGaming.

What Technology (Tech Stack) Is Used byHarrah's Cherokee Casino Resort?

Discover the tools Harrah's Cherokee Casino Resort uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Harrah's Cherokee Casino Resort Email Formats and Examples

Emails from Harrah's Cherokee Casino Resort personnel, who are part of Caesars Entertainment, typically follow standard Caesars corporate email formats. The most common format is the first initial followed by the last name. Other formats like [first].[last]@caesars.com might also be in use.

[first_initial][last]@caesars.com

Format

jdoe@caesars.com

Example

85%

Success rate

What's the Latest News About Harrah's Cherokee Casino Resort?

PokerNewsFebruary 20, 2024

Harrah's Cherokee Casino Resort Hosts Record-Breaking World Series of Poker Circuit Event

Harrah's Cherokee Casino Resort successfully hosted a World Series of Poker (WSOP) Circuit event in February 2024, which saw record attendance and significant prize pools, reinforcing its status as a premier poker destination....more

The Cherokee One FeatherDecember 12, 2023

Guy Fieri's Cherokee Kitchen + Bar Opens at Harrah's Cherokee Casino Resort

Celebrity chef Guy Fieri opened his new restaurant, Guy Fieri's Cherokee Kitchen + Bar, at Harrah's Cherokee Casino Resort, adding another high-profile dining option to the resort's extensive culinary offerings....more

The Cherokee One FeatherNovember 22, 2023

Harrah's Cherokee Casinos Donate $100,000 to MANNA FoodBank

Harrah's Cherokee Casinos, which includes Harrah's Cherokee Casino Resort, made a significant $100,000 donation to MANNA FoodBank to support efforts against food insecurity in Western North Carolina, highlighting its community involvement....more

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