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Hard Rock International's Overview

Total employees4948
HeadquartersDavie
Founded

Hard Rock International (HRI) is a globally recognized company with venues in over 70 countries, spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored as the top brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the past five years. The brand is owned by HRI parent entity The Seminole Tribe of Florida.

Where is Hard Rock International's Headquarters?

HQ Function

The headquarters serves as the central command for Hard Rock's global operations, including brand management, strategic development, finance, marketing, human resources, and legal functions for its extensive portfolio.

Notable Features:

The headquarters is co-located with the Seminole Hard Rock Hotel & Casino Hollywood, famous for its Guitar Hotel. The corporate offices are modern facilities designed to support a global brand, reflecting its music-centric identity.

Work Culture:

The work culture at Hard Rock International is deeply influenced by its mottos: 'Love All, Serve All,' 'Take Time To Be Kind,' 'Save The Planet,' and 'All Is One.' It fosters an energetic, inclusive, and philanthropy-focused environment, emphasizing music, hospitality, and employee well-being.

HQ Significance:

The Davie headquarters is significant as it represents the Seminole Tribe of Florida's stewardship of the brand since their 2007 acquisition. It centralizes global strategy and operations, driving Hard Rock's continued expansion and brand strength.

Values Reflected in HQ: The headquarters and its operations reflect Hard Rock's core values: music appreciation, authentic experiences, philanthropy, guest service excellence, and a commitment to its employees and the heritage of the Seminole Tribe.

Location:

Hard Rock International maintains a significant global presence with Cafes, Hotels, Casinos, Rock Shops, and Live Performance Venues in over 70 countries. Its global functions include international brand development, franchise operations and support, global marketing campaigns, procurement for its memorabilia collection, hotel and casino management, retail operations, and the coordination of live music and entertainment events worldwide. The company also drives global philanthropic efforts through the Hard Rock Heals Foundation.

Street Address:

5701 Stirling Road

City:

Davie

State/Province:

Florida

Country:

USA

Hard Rock International's Global Presence

Orlando, Florida, USA

Address: 6100 Old Park Lane, Orlando, FL 32835, USA

Provides key support services for Hard Rock's extensive operations in North America, including functions related to IT, guest services, and specific departmental oversight, complementing the main headquarters in Davie.

London, United Kingdom

Address: While not a primary corporate office in the traditional sense, the original Hard Rock Cafe location (150 Old Park Ln, London W1K 1QZ) and related administrative functions in London represent a key operational and symbolic hub.

Supports the management and expansion of Hard Rock's presence in Europe, the Middle East, and Africa, overseeing regional operations, maintaining brand consistency, and fostering the brand's deep historical roots in the city.

Buying Intent Signals for Hard Rock International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hard Rock International

As of April 2025, Hard Rock International' leadership includes:

Jim Allen - Chairman, Hard Rock International and Chief Executive Officer, Seminole Gaming
Jon Lucas - Chief Operating Officer, Hard Rock International
Michael Brawley - Chief Financial Officer, Seminole Hard Rock Support Services
Keith Sheldon - President of Entertainment, Hard Rock International & Seminole Gaming
Donna M. Marafioti - Chief People Officer, Seminole Hard Rock Support Services
Ragheb (Raj) T. Agha - Executive Vice President of Development, Hard Rock International
Kresimir Spajic - Executive Vice President, Hard Rock International & President, Hard Rock Digital

Investors of Hard Rock International

Hard Rock International has been backed by several prominent investors over the years, including:

The Seminole Tribe of Florida

Executive New Hires/Exits in the Last 12 Months

Hire5
Exits0

In the past year, Hard Rock International and its associated entities have focused on strengthening their executive leadership, particularly in development, retail, finance, human resources, and digital gaming, through key appointments and promotions.

New Appointments:

Ragheb (Raj) T. Agha, Ragheb (Raj) T. Agha appointed as EVP of Development to lead global development strategies for Hard Rock International.
Kimberly Manna, Kimberly Manna promoted to SVP of Retail & Licensing, overseeing the growth and strategy of these key brand segments.
Michael T. Brawley, Michael T. Brawley appointed CFO for Seminole Hard Rock Support Services, managing financial operations supporting Hard Rock International.
Donna M. Marafioti, Donna M. Marafioti appointed CPO for Seminole Hard Rock Support Services, leading human resources and talent strategy.
Kresimir Spajic, Kresimir Spajic promoted to Executive Vice President of Hard Rock International and President of Hard Rock Digital, significantly expanding his role in online gaming and sports betting.

Technology (Tech Stack) used by Hard Rock International

Discover the tools Hard Rock International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hard Rock International Email Formats and Examples

Hard Rock International and Seminole Hard Rock Support Services commonly utilize email formats based on employee names. The most prevalent patterns include first name and last name combinations, or first initial and last name.

firstname.lastname@hardrock.com or flastname@hardrock.com (or @shrss.com for support services)

Format

jane.doe@hardrock.com or jdoe@hardrock.com

Example

75%

Success rate

News and media

PR NewswireMay 21, 2024

Hard Rock International news title: Hard Rock Hotel New York Celebrates Two Years of Milestones, Music, and Memorable Moments

Hard Rock Hotel New York commemorated its second anniversary, highlighting its impact as a leading entertainment and hospitality venue in Midtown Manhattan, known for iconic performances and unique guest experiences....more

PR NewswireFebruary 27, 2024

Hard Rock International news title: Hard Rock International Announces Strategic Leadership Appointments to Support Continued Global Growth

Hard Rock International announced several key executive appointments including Ragheb (Raj) T. Agha as EVP of Development, Kimberly Manna as SVP of Retail & Licensing, and promotions for Kresimir Spajic to EVP, HRI & President, Hard Rock Digital. Michael T. Brawley and Donna M. Marafioti were also named CFO and CPO respectively for Seminole Hard Rock Support Services....more

GlobeNewswireDecember 5, 2023

Hard Rock International news title: Hard Rock Bet Is Now Available Across Florida

Hard Rock Digital announced the statewide launch of its Hard Rock Bet platform in Florida, making online sports betting accessible to Floridians via its mobile app and at select retail locations....more

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