Hard Rock International (HRI) is a globally recognized company with venues in over 70 countries, spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored as the top brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the past five years. The brand is owned by HRI parent entity The Seminole Tribe of Florida.
The headquarters serves as the central command for Hard Rock's global operations, including brand management, strategic development, finance, marketing, human resources, and legal functions for its extensive portfolio.
The headquarters is co-located with the Seminole Hard Rock Hotel & Casino Hollywood, famous for its Guitar Hotel. The corporate offices are modern facilities designed to support a global brand, reflecting its music-centric identity.
The work culture at Hard Rock International is deeply influenced by its mottos: 'Love All, Serve All,' 'Take Time To Be Kind,' 'Save The Planet,' and 'All Is One.' It fosters an energetic, inclusive, and philanthropy-focused environment, emphasizing music, hospitality, and employee well-being.
The Davie headquarters is significant as it represents the Seminole Tribe of Florida's stewardship of the brand since their 2007 acquisition. It centralizes global strategy and operations, driving Hard Rock's continued expansion and brand strength.
Hard Rock International maintains a significant global presence with Cafes, Hotels, Casinos, Rock Shops, and Live Performance Venues in over 70 countries. Its global functions include international brand development, franchise operations and support, global marketing campaigns, procurement for its memorabilia collection, hotel and casino management, retail operations, and the coordination of live music and entertainment events worldwide. The company also drives global philanthropic efforts through the Hard Rock Heals Foundation.
5701 Stirling Road
Davie
Florida
USA
Address: 6100 Old Park Lane, Orlando, FL 32835, USA
Provides key support services for Hard Rock's extensive operations in North America, including functions related to IT, guest services, and specific departmental oversight, complementing the main headquarters in Davie.
Address: While not a primary corporate office in the traditional sense, the original Hard Rock Cafe location (150 Old Park Ln, London W1K 1QZ) and related administrative functions in London represent a key operational and symbolic hub.
Supports the management and expansion of Hard Rock's presence in Europe, the Middle East, and Africa, overseeing regional operations, maintaining brand consistency, and fostering the brand's deep historical roots in the city.
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As of April 2025, Hard Rock International' leadership includes:
Hard Rock International has been backed by several prominent investors over the years, including:
In the past year, Hard Rock International and its associated entities have focused on strengthening their executive leadership, particularly in development, retail, finance, human resources, and digital gaming, through key appointments and promotions.
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Hard Rock International and Seminole Hard Rock Support Services commonly utilize email formats based on employee names. The most prevalent patterns include first name and last name combinations, or first initial and last name.
firstname.lastname@hardrock.com or flastname@hardrock.com (or @shrss.com for support services)
Format
jane.doe@hardrock.com or jdoe@hardrock.com
Example
75%
Success rate
PR Newswire • May 21, 2024
Hard Rock Hotel New York commemorated its second anniversary, highlighting its impact as a leading entertainment and hospitality venue in Midtown Manhattan, known for iconic performances and unique guest experiences....more
PR Newswire • February 27, 2024
Hard Rock International announced several key executive appointments including Ragheb (Raj) T. Agha as EVP of Development, Kimberly Manna as SVP of Retail & Licensing, and promotions for Kresimir Spajic to EVP, HRI & President, Hard Rock Digital. Michael T. Brawley and Donna M. Marafioti were also named CFO and CPO respectively for Seminole Hard Rock Support Services....more
GlobeNewswire • December 5, 2023
Hard Rock Digital announced the statewide launch of its Hard Rock Bet platform in Florida, making online sports betting accessible to Floridians via its mobile app and at select retail locations....more
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