Happy Socks
Happy Socks's Overview
Happy Socks is a Swedish fashion brand founded in 2008 by Mikael Söderlindh and Viktor Tell with a vision to spread happiness by turning an everyday essential into a colorful design piece. Known for their vibrant patterns, creative collaborations, and high-quality socks, underwear, and other accessories, Happy Socks aims to bring joy and self-expression to customers worldwide. The brand emphasizes creativity, quality, and a playful approach to fashion, offering a wide array of designs for men, women, and children, sold in over 90 countries.
Where is Happy Socks's Headquarters?
HQ Function
The Stockholm headquarters serves as the central hub for design, product development, global marketing, brand management, e-commerce operations, and strategic decision-making for Happy Socks.
Notable Features:
A creative and inspiring workspace designed to reflect the brand's colorful and playful ethos, fostering collaboration and innovation among its teams.
Work Culture:
Characterized by creativity, dynamism, entrepreneurship, and a fun-loving atmosphere. The culture encourages individuality, collaboration, and a passion for design and quality, aligning with the brand's mission to spread happiness.
HQ Significance:
The headquarters is the birthplace of Happy Socks' iconic designs and global strategies, driving the brand's worldwide presence and commitment to transforming everyday essentials into tools for self-expression.
Values Reflected in HQ: The HQ environment embodies the core values of happiness, creativity, color, quality, and entrepreneurial spirit that define the Happy Socks brand.
Location:
Happy Socks operates globally, with its products available in over 90 countries and on every continent. Their global functions are supported through their Stockholm headquarters, regional offices such as in New York, an extensive e-commerce platform with worldwide shipping, and a vast network of distributors. They sell through thousands of points of sale, including Happy Socks branded stores, shop-in-shops, high-end department stores, and concept boutiques, alongside their robust online channels.
Street Address:
Karlavägen 102
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Happy Socks's Global Presence
New York, NY, USA
Address: 10 Grand St, Brooklyn, NY 11249 (US Office/Showroom)
To drive growth and brand presence in North America, manage relationships with regional partners and retailers, and adapt global strategies to local consumer preferences.
Buying Intent Signals for Happy Socks
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Happy Socks
As of April 2025, Happy Socks' leadership includes:
Investors of Happy Socks
Happy Socks has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Happy Socks appointed Laura Frisk as its new CEO in February 2024. She succeeded Emil Viklund, who had served as interim CEO and resumed his role as Chief Commercial Officer. This represents a key leadership update for the brand.
New Appointments:
Technology (Tech Stack) used by Happy Socks
Discover the tools Happy Socks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Happy Socks Email Formats and Examples
Happy Socks commonly uses the email format combining the first name and last name, or the first initial followed by the last name, then '@happysocks.com'. This structure is typical for professional communication within the company.
first.last@happysocks.com or finitial.last@happysocks.com
Format
laura.frisk@happysocks.com
Example
85%
Success rate
News and media
FashionUnited • February 6, 2024
Happy Socks names Laura Frisk as new CEO
Happy Socks has appointed Laura Frisk as its new Chief Executive Officer, effective February 2024. Frisk brings extensive experience from her previous roles at & Other Stories and H&M. She succeeds Emil Viklund, who served as interim CEO and will continue in his role as Chief Commercial Officer....more
License Global • November 15, 2023
Happy Socks Launches Colorful Collection Inspired by The Beatles
Happy Socks announced a new collaboration with The Beatles, releasing a vibrant collection of socks and gift boxes. The collection features iconic imagery and psychedelic patterns inspired by the legendary band, continuing Happy Socks' tradition of partnering with influential artists and brands....more
Footwear News • May 23, 2023
Happy Socks Opens New Concept Store in SoHo, New York
Happy Socks expanded its retail footprint with the opening of a new concept store in the SoHo neighborhood of New York City. The store aims to provide an immersive brand experience, showcasing its wide range of colorful socks and accessories....more
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