What Does Happy Plugs Do?

Total employees8
HeadquartersStockholm
Founded2011

Happy Plugs is a Swedish fashion and lifestyle brand founded in 2011, driven by the ambition to transform essential tech accessories into fashion must-haves. Renowned for its vibrant color palettes and minimalist Scandinavian design, Happy Plugs offers a diverse range of audio products including true wireless headphones, wired earphones, portable speakers, and other tech accessories like phone cases and charging cables. The brand's core philosophy is to merge technology with fashion, enabling users to express their individuality and style. Happy Plugs products are sold globally, reaching customers in over 70 countries through more than 10,000 retailers and its online store.

Where Is Happy Plugs's Headquarters?

HQ Function

Serves as the global headquarters, overseeing design, product development, branding, marketing, sales strategies, and international operations.

Notable Features:

The Stockholm HQ embodies Scandinavian design principles—minimalist, functional, and aesthetically pleasing—creating an inspiring environment for a design-driven brand. It likely features open-plan spaces to foster collaboration and showcases for their colorful product lines.

Work Culture:

A vibrant and creative work culture driven by a passion for fashion and technology. Employees experience a dynamic, international environment with a focus on innovation, design excellence, and teamwork, reflecting the brand's youthful and stylish identity.

HQ Significance:

As the nerve center for Happy Plugs, the Stockholm HQ is pivotal for its global brand strategy, product design and development, and coordinating international marketing and sales efforts. It's where the unique fusion of Swedish design and tech innovation comes to life.

Values Reflected in HQ: The HQ's design and atmosphere likely reflect core values such as creativity, joy, quality, self-expression, and a commitment to beautifully blending fashion with functional technology.

Location:

Happy Plugs products are available to consumers in over 70 countries and through an extensive network of more than 10,000 retailers worldwide. Their global functions include international sales and distribution management, localized marketing initiatives, e-commerce operations serving a global customer base, and managing relationships with international distributors and retail partners. While design and core strategy are centralized in Sweden, manufacturing is globally sourced, and logistics are managed for worldwide reach.

Street Address:

Riddargatan 17D

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Happy Plugs Operate Around the World?

Hong Kong, SAR China

Address: Specific address not publicly detailed; operations may be via partners or a regional logistics office.

To optimize production timelines, ensure product quality from Asian manufacturing sites, and streamline the distribution network across the Asia-Pacific market and support global supply chain operations.

Buying Intent Signals for Happy Plugs

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Happy Plugs? Meet the Executive Team

As of April 2025, Happy Plugs' leadership includes:

Tobias Ekman - Chief Executive Officer
Andreas Vural - Founder & Board Member
Christina Vural - Co-founder & Creative Director

Who's Investing in Happy Plugs?

Happy Plugs has been backed by several prominent investors over the years, including:

Scope Capital (Scope Growth II L.P.)
eEquity
Chalex

What Leadership Changes Has Happy Plugs Seen Recently?

Hire0
Exits0

Public records and news searches over the past 12 months do not indicate major publicly announced new hires or departures at the C-suite executive level for Happy Plugs, suggesting a period of stability in top leadership.

What Technology (Tech Stack) Is Used byHappy Plugs?

Discover the tools Happy Plugs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Happy Plugs Email Formats and Examples

Happy Plugs commonly uses the [first].[last]@happyplugs.com email format for its employees. This pattern is typical for companies of its size and structure, facilitating professional communication.

[first].[last]@happyplugs.com

Format

andreas.vural@happyplugs.com

Example

80%

Success rate

What's the Latest News About Happy Plugs?

GearDiaryMarch 8, 2023

Happy Plugs Launches Joy True Wireless Headphones: Colorful, Reliable, and Affordable

Happy Plugs announced the launch of its Joy true wireless headphones, emphasizing affordability, a wide array of vibrant color options, and reliable performance, thereby continuing the brand's mission to provide stylish and accessible tech accessories to a broad audience....more

The GadgeteerOctober 26, 2021

Happy Plugs Hope true wireless earphones review – made from recycled plastic!

Happy Plugs introduced the Hope true wireless earphones, notable for their construction from recycled plastics. This launch highlighted the brand's move towards sustainability, aligning with growing consumer interest in eco-conscious technology products without compromising on style or audio quality....more

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