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Happy Plugs is a Swedish fashion and lifestyle brand founded in 2011, driven by the ambition to transform essential tech accessories into fashion must-haves. Renowned for its vibrant color palettes and minimalist Scandinavian design, Happy Plugs offers a diverse range of audio products including true wireless headphones, wired earphones, portable speakers, and other tech accessories like phone cases and charging cables. The brand's core philosophy is to merge technology with fashion, enabling users to express their individuality and style. Happy Plugs products are sold globally, reaching customers in over 70 countries through more than 10,000 retailers and its online store.
Serves as the global headquarters, overseeing design, product development, branding, marketing, sales strategies, and international operations.
The Stockholm HQ embodies Scandinavian design principles—minimalist, functional, and aesthetically pleasing—creating an inspiring environment for a design-driven brand. It likely features open-plan spaces to foster collaboration and showcases for their colorful product lines.
A vibrant and creative work culture driven by a passion for fashion and technology. Employees experience a dynamic, international environment with a focus on innovation, design excellence, and teamwork, reflecting the brand's youthful and stylish identity.
As the nerve center for Happy Plugs, the Stockholm HQ is pivotal for its global brand strategy, product design and development, and coordinating international marketing and sales efforts. It's where the unique fusion of Swedish design and tech innovation comes to life.
Happy Plugs products are available to consumers in over 70 countries and through an extensive network of more than 10,000 retailers worldwide. Their global functions include international sales and distribution management, localized marketing initiatives, e-commerce operations serving a global customer base, and managing relationships with international distributors and retail partners. While design and core strategy are centralized in Sweden, manufacturing is globally sourced, and logistics are managed for worldwide reach.
Riddargatan 17D
Stockholm
Stockholm County
Sweden
Address: Specific address not publicly detailed; operations may be via partners or a regional logistics office.
To optimize production timelines, ensure product quality from Asian manufacturing sites, and streamline the distribution network across the Asia-Pacific market and support global supply chain operations.
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As of April 2025, Happy Plugs' leadership includes:
Happy Plugs has been backed by several prominent investors over the years, including:
Public records and news searches over the past 12 months do not indicate major publicly announced new hires or departures at the C-suite executive level for Happy Plugs, suggesting a period of stability in top leadership.
Discover the tools Happy Plugs uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Happy Plugs commonly uses the [first].[last]@happyplugs.com email format for its employees. This pattern is typical for companies of its size and structure, facilitating professional communication.
[first].[last]@happyplugs.com
Format
andreas.vural@happyplugs.com
Example
80%
Success rate
GearDiary • March 8, 2023
Happy Plugs announced the launch of its Joy true wireless headphones, emphasizing affordability, a wide array of vibrant color options, and reliable performance, thereby continuing the brand's mission to provide stylish and accessible tech accessories to a broad audience....more
The Gadgeteer • October 26, 2021
Happy Plugs introduced the Hope true wireless earphones, notable for their construction from recycled plastics. This launch highlighted the brand's move towards sustainability, aligning with growing consumer interest in eco-conscious technology products without compromising on style or audio quality....more
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