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Hansen & Gretel is a contemporary Australian fashion label established in 2012 by Ainsley Hansen. Based in Sydney, the brand is celebrated for its blend of feminine silhouettes with an edgy, modern sensibility. Hansen & Gretel designs for the 'chameleon' girl—confident, sun-loving, and embodying both grace and grit. Their collections often feature distinctive prints, quality fabrications, and versatile pieces that transition effortlessly from day to night, catering to a global audience seeking unique and thoughtfully designed ready-to-wear fashion.
The headquarters serves as the central hub for design, product development, operations, marketing, e-commerce, wholesale, and overall business management for the Hansen & Gretel brand.
The headquarters is situated in Precinct 75, a revitalized industrial precinct known for housing a community of creative businesses, design studios, and artisan workshops, providing a vibrant and collaborative atmosphere.
A dynamic, fast-paced, and creative environment typical of a growing fashion label, fostering collaboration, innovation, and a passion for design and quality within a close-knit team.
Its location in St Peters, within the dynamic Precinct 75, anchors the brand within Sydney's burgeoning creative and fashion ecosystem, fostering inspiration and industry connections. It's the nerve center for the brand's global operations.
Hansen & Gretel supports global functions primarily through its Sydney headquarters, which oversees design, production, and international wholesale partnerships. The brand reaches a global customer base via its e-commerce platform, shipping worldwide. Additionally, Hansen & Gretel collections are available through a curated network of international stockists and department stores across Australia, North America, Europe, and Asia, expanding its reach to fashion consumers globally.
Suite 3.03, 75 Mary Street
St Peters
NSW
Australia
Address: 246 Oxford St, Paddington NSW 2021, Australia
Primary physical retail presence in a prominent Sydney fashion district, catering to local and visiting clientele, enhancing brand visibility, and driving direct sales.
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As of April 2025, HANSEN & GRETEL' leadership includes:
HANSEN & GRETEL has been backed by several prominent investors over the years, including:
There have been no major publicly announced executive new hires or exits at Hansen & Gretel in the last 12 months. Key leadership positions appear stable.
Discover the tools HANSEN & GRETEL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Hansen & Gretel's specific internal email formats are not publicly confirmed, companies in the fashion industry often utilize standardized professional email structures. For customer inquiries, they provide dedicated email addresses such as customercare@hansengretel.com.
firstname@hansengretel.com
Format
ainsley@hansengretel.com
Example
75%
Success rate
Ragtrader • May 15, 2024
Hansen & Gretel presented its Resort 2025 collection, 'From Dusk Till Dawn,' at Australian Fashion Week in May 2024. The collection showcased the brand's signature feminine and alluring style, featuring a palette inspired by twilight hues, intricate textures, and versatile pieces designed for day-to-night wear....more
Marie Claire Australia • May 12, 2023
Marie Claire Australia featured Hansen & Gretel, highlighting its status as a go-to Australian label for contemporary, feminine, and 'cool-girl' fashion. The article praised the brand's distinctive aesthetic, unique design elements, and growing popularity among style-conscious consumers both locally and internationally....more
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