What Does HANSEN & GRETEL Do?

Total employees25
HeadquartersSt Peters
Founded2012

Hansen & Gretel is a contemporary Australian fashion label established in 2012 by Ainsley Hansen. Based in Sydney, the brand is celebrated for its blend of feminine silhouettes with an edgy, modern sensibility. Hansen & Gretel designs for the 'chameleon' girl—confident, sun-loving, and embodying both grace and grit. Their collections often feature distinctive prints, quality fabrications, and versatile pieces that transition effortlessly from day to night, catering to a global audience seeking unique and thoughtfully designed ready-to-wear fashion.

Where Is HANSEN & GRETEL's Headquarters?

HQ Function

The headquarters serves as the central hub for design, product development, operations, marketing, e-commerce, wholesale, and overall business management for the Hansen & Gretel brand.

Notable Features:

The headquarters is situated in Precinct 75, a revitalized industrial precinct known for housing a community of creative businesses, design studios, and artisan workshops, providing a vibrant and collaborative atmosphere.

Work Culture:

A dynamic, fast-paced, and creative environment typical of a growing fashion label, fostering collaboration, innovation, and a passion for design and quality within a close-knit team.

HQ Significance:

Its location in St Peters, within the dynamic Precinct 75, anchors the brand within Sydney's burgeoning creative and fashion ecosystem, fostering inspiration and industry connections. It's the nerve center for the brand's global operations.

Values Reflected in HQ: The headquarters likely reflects values of creativity, modernity, resourcefulness, and efficiency, providing a functional and inspiring workspace that aligns with the brand's contemporary aesthetic.

Location:

Hansen & Gretel supports global functions primarily through its Sydney headquarters, which oversees design, production, and international wholesale partnerships. The brand reaches a global customer base via its e-commerce platform, shipping worldwide. Additionally, Hansen & Gretel collections are available through a curated network of international stockists and department stores across Australia, North America, Europe, and Asia, expanding its reach to fashion consumers globally.

Street Address:

Suite 3.03, 75 Mary Street

City:

St Peters

State/Province:

NSW

Country:

Australia

Where Else Does HANSEN & GRETEL Operate Around the World?

Paddington, NSW, Australia

Address: 246 Oxford St, Paddington NSW 2021, Australia

Primary physical retail presence in a prominent Sydney fashion district, catering to local and visiting clientele, enhancing brand visibility, and driving direct sales.

Buying Intent Signals for HANSEN & GRETEL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading HANSEN & GRETEL? Meet the Executive Team

As of April 2025, HANSEN & GRETEL' leadership includes:

Ainsley Hansen - Founder & Creative Director
Kelly Boyd - General Manager

Who's Investing in HANSEN & GRETEL?

HANSEN & GRETEL has been backed by several prominent investors over the years, including:

Hansen & Gretel is a privately owned company, primarily funded by its founder. Specific external investor information is not publicly available.

What Leadership Changes Has HANSEN & GRETEL Seen Recently?

Hire0
Exits0

There have been no major publicly announced executive new hires or exits at Hansen & Gretel in the last 12 months. Key leadership positions appear stable.

What Technology (Tech Stack) Is Used byHANSEN & GRETEL?

Discover the tools HANSEN & GRETEL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

HANSEN & GRETEL Email Formats and Examples

While Hansen & Gretel's specific internal email formats are not publicly confirmed, companies in the fashion industry often utilize standardized professional email structures. For customer inquiries, they provide dedicated email addresses such as customercare@hansengretel.com.

firstname@hansengretel.com

Format

ainsley@hansengretel.com

Example

75%

Success rate

What's the Latest News About HANSEN & GRETEL?

RagtraderMay 15, 2024

Hansen & Gretel Unveils Resort 2025 Collection at Australian Fashion Week

Hansen & Gretel presented its Resort 2025 collection, 'From Dusk Till Dawn,' at Australian Fashion Week in May 2024. The collection showcased the brand's signature feminine and alluring style, featuring a palette inspired by twilight hues, intricate textures, and versatile pieces designed for day-to-night wear....more

Marie Claire AustraliaMay 12, 2023

Hansen & Gretel Recognized as a Leading 'Cool-Girl' Australian Label

Marie Claire Australia featured Hansen & Gretel, highlighting its status as a go-to Australian label for contemporary, feminine, and 'cool-girl' fashion. The article praised the brand's distinctive aesthetic, unique design elements, and growing popularity among style-conscious consumers both locally and internationally....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including HANSEN & GRETEL, are just a search away.