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Hanna Andersson's Overview

Total employees478
HeadquartersPortland
Founded1983

Hanna Andersson is a premium children's apparel and lifestyle brand known for its Swedish-inspired, happy designs, and iconic sleepwear. Founded in 1983 by Gun Denhart in her Portland, Oregon, garage, the company is celebrated for its commitment to high-quality, soft, and durable clothing, primarily crafted from organic cotton. Hanna Andersson focuses on creating products that allow children to play freely and comfortably, with a strong emphasis on sustainability and responsible manufacturing. Their product range includes clothing for babies, toddlers, and older kids, as well as matching family pajamas, which are a hallmark of the brand.

Where is Hanna Andersson's Headquarters?

HQ Function

The headquarters serves as the central hub for Hanna Andersson's operations, including product design and development, merchandising, marketing, e-commerce management, finance, and corporate strategy.

Notable Features:

Located in a redeveloped area of Portland, the office likely features a modern, open-plan design fostering collaboration, possibly with natural light and elements reflecting the brand's Scandinavian design heritage and commitment to a comfortable, inspiring work environment.

Work Culture:

Hanna Andersson's work culture is often described as collaborative, creative, and mission-driven, with a focus on quality, sustainability, and the well-being of children. Employees are passionate about the brand and its values, fostering a family-friendly and inclusive atmosphere.

HQ Significance:

The Portland headquarters is significant as it's the birthplace of the brand and continues to drive its vision and growth. Its location in a progressive city reinforces its identity as a forward-thinking, responsible company.

Values Reflected in HQ: The headquarters likely reflects values such as creativity (through design-focused spaces), sustainability (potentially in office materials or practices), and community (through collaborative workspaces).

Location:

Hanna Andersson primarily serves the US market through its e-commerce website and retail stores. While they do not operate physical stores internationally, they offer international shipping to a wide range of countries, allowing customers globally to purchase their products. Their global presence is thus mainly through their online channel and international fulfillment capabilities.

Street Address:

1010 NW Flanders St

City:

Portland

State/Province:

Oregon

Country:

USA

Hanna Andersson's Global Presence

Various, USA (Retail Network & Distribution)

Address: Multiple retail store locations across the United States and various distribution/fulfillment centers.

To provide widespread access to Hanna Andersson products for customers across the US, manage regional logistics, and ensure a consistent brand experience at physical touchpoints.

Buying Intent Signals for Hanna Andersson

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Hanna Andersson

As of April 2025, Hanna Andersson' leadership includes:

Aimée Lapic - Chief Executive Officer
Kelly Olmstead - Chief Marketing Officer
Kara Norman - Chief Merchandising Officer
Julie Safley - SVP, People & Culture
Austin Doolittle - Chief Financial Officer

Investors of Hanna Andersson

Hanna Andersson has been backed by several prominent investors over the years, including:

Cerberus Capital Management, L.P. (Current majority owner, acquired in 2021)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, no major C-level or SVP executive hires or departures have been prominently announced for Hanna Andersson within the immediate last 12 months (approx. late 2023 - late 2024). The leadership team has shown stability under CEO Aimée Lapic, who was appointed in May 2022.

Technology (Tech Stack) used by Hanna Andersson

Discover the tools Hanna Andersson uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hanna Andersson Email Formats and Examples

Hanna Andersson likely uses common corporate email formats. The most probable structure is combining the employee's first name initial with their last name, or first name and last name separated by a dot, followed by '@hannaandersson.com'.

[firstinitial][last]@hannaandersson.com

Format

jdoe@hannaandersson.com

Example

75%

Success rate

News and media

PR NewswireNovember 7, 2023

Hanna Andersson and Star Wars™ Launch New Holiday Collection

Hanna Andersson announced the launch of its newest Star Wars-themed holiday collection, featuring festive pajamas and apparel for the whole family, blending iconic characters with holiday cheer....more

Business WireOctober 3, 2023

Hanna Andersson Celebrates 40 Years of Happy Hanna Style with New Anniversary Collection Honoring Swedish Roots

Hanna Andersson marked its 40th anniversary with a special collection that pays homage to its Swedish heritage and decades of creating joyful, quality children's clothing....more

PR NewswireMay 9, 2022

Hanna Andersson Names Aimée Lapic As Chief Executive Officer

Hanna Andersson appointed Aimée Lapic as its new Chief Executive Officer. Lapic brings extensive experience in digital marketing and brand building to lead the company's next phase of growth....more

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